Internal product manager communication with SnapComms
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How to use SnapComms internal communication tools for product manager communication in your workplace
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Internal product manager communication with SnapComms
- 2. SnapComms • Over 1.3 million users • Over 450+ customers in 45+ countries • Used by Fortune 50 companies • Enterprise platform, global usage • Premium service and support
- 3. Customer Testimonials “SnapComms enables us to reach more personnel instantaneously where radios or pagers may lose connectivity in some areas of the plant or may have been disabled.” – Major Manufacturing Company “We needed something that was flexible, easy to use, that could target the whole organization, parts of it or individuals. If they see an alert they know it is worth reading.” – IT Service Management, Towers Watson “It allows us to get a message out very easily.” “It’s a very good tool. For me it’s a complete no- brainer.” – Global Head of Marketing, Citi Bank SnapComms Overview Video (Double Click image below to play)
- 4. Positioning SnapComms for: • Urgent messages • Important messages • Where guaranteed readership is important • Where readership reporting and acknowledgement is important SnapComms helps organizations "Get Employee Attention" for important messages and to help organizations measure that attention. SnapComms Head Office OpCo's & Regional Management Business Units Employees in multiple locations Collaboration tools, e.g. Slack, Yammer
- 5. Delivery mechanism for any content type • Validation Message supported by Nurture Messages • Desktop Alert • Ticker • Screensaver • Desktop Wallpaper • Staff Quiz • Staff Survey • RSVP Invites • Video Alerts
- 6. How does it work? SnapComms Servers Content Manager Administrator (Sender) SnapComms Client SnapComms Client A Microsoft Installation File (msi) is installed on all employee computers. This acts as the Receiver. OR On-premise Server
- 7. Key Product Attributes • Different visual channels • Targeted communications • Recurrence and escalation • Delivery to mobile devices • Scheduled messaging • Campaign tool with compliance validation • Detailed reporting • Multiple delegated admins • Cloud or on-premise • Simple to deploy • SMS, digital signage, email add-ons • Comprehensive Knowledge Base
- 9. Typical pain points for Product Manager • What else? • Communicating with remote staff.
- 10. Reach Remote Staff and Staff not on the network • No Need for email • Reach Remote staff via mobile Communication Further Information
- 11. Typical pain points for Product Manager • What else? • Communicating with remote staff. • Fast communication to all staff members at short notice (Product recall, product advisories).
- 12. Fast Communication at Short Notice with Quick Publish • Publish content to targeted users in 3 clicks.
- 13. Typical pain points for Product Manager • What else? • Communicating with remote staff. • Fast communication to all staff members at short notice (Product recall, product advisories). • Attendance and reinforcement of training sessions
- 14. Improve Attendance & Reinforce Training • Quiz tool to reinforce training • RSVP Alerts to encourage attendance Further InformationKey Product Attribute Page
- 15. Typical pain points for Product Manager • What else? • Communicating with remote staff. • Fast communication to all staff members at short notice (Product recall, product advisories). • Attendance and reinforcement of training sessions • Maintain consistent and regular product information organisation wide.
- 16. Send out organisation wide consistent sales messages
- 17. Typical pain points for Product Manager • What else? • Communicating with remote staff. • Fast communication to all staff members at short notice (Product recall, product advisories). • Attendance and reinforcement of training sessions • Maintain consistent and regular product information organisation wide. • Communicating product launch material • Build awareness of impending product launches
- 18. Build awareness of impending product launches Interactive screensaver messaging tool Pop-up Quiz tool Pop-up Alert tool
- 19. Typical pain points for Product Manager • What else? • Communicating with remote staff. • Fast communication to all staff members at short notice (Product recall, product advisories). • Attendance and reinforcement of training sessions • Maintain consistent and regular product information organisation wide. • Communicating product launch material • Build awareness of impending product launches • Communicate quick wins post launch.
- 20. Communicate quick wins to staff
- 21. Typical pain points for Product Manager • What else? • Communicating with remote staff. • Fast communication to all staff members at short notice (Product recall, product advisories). • Attendance and reinforcement of training sessions • Maintain consistent and regular product information organisation wide. • Communicating product launch material • Build awareness of impending product launches • Communicate quick wins post launch. • Ensuring consistent product knowledge (organization wide). • Fast feedback/correction of organisation knowledge.
- 22. Fast feedback/correction of organisation knowledge • Quiz tool to gauge staff knowledge • Plan training session around weak areas identified
- 23. Typical pain points for Product Manager • What else? • Communicating with remote staff. • Fast communication to all staff members at short notice (Product recall, product advisories). • Attendance and reinforcement of training sessions • Maintain consistent and regular product information organisation wide. • Communicating product launch material • Build awareness of impending product launches • Communicate quick wins post launch. • Ensuring consistent product knowledge (organization wide). • Fast feedback/correction of organisation knowledge. • Measured readership of executive and corporate communication.
- 24. Measure Readership of Messages • Live Quiz and Survey Results • Real time reporting of Employee Feedback Further Information
- 25. Add ons available: • Digital signage extension • Send to SMS • Send to email • API integration & with other systems Back to Key Product Attribute Page
- 26. Demonstration
- 27. Next steps • Engage wider team • IT discussion and approval • Trial / proof of concept / Customization • Purchase and deploy • On-boarding • On-going training and world class support What is your usual process? “I've received nothing but excellent support from the sales and technical staff at SnapComms.” “Product accomplished the tasks it was made to do. Support from SnapComms is exceptional.” “Leaving this feedback because I was extremely satisfied with the SnapComms team and their response to the situation at hand. Thank you SnapComms!” “I appreciate the support I received today! It was a huge help in a tight time frame.” “I received a call from the Helpdesk today in the morning. Because of 13 hours time difference this was not expected from me. And they had reviewed my questions before they called me and had a solution on their hands”
- 28. Pricing Pricing is available upon request. Please email us – info@snapcomms.com
- 29. Value to other Departments
- 30. Internal Communications Manager • Communicating with all employees. • Attendance and reinforcement of training sessions. • Drive and measure traffic to the intranet. • Measuring communication effectiveness. • The ability to gather real time employee feedback. • Existing engagement channels offer limited appeal to employees. • Achieving high attendance of “Town Hall” meetings and readership of executive communication. • Ability to communicate company wide scheduled and adhoc events. • Achieving high readership of all corporate messages (Non IC).
- 31. Health & Safety Manager • Reaching all staff not on the network or working remotely. • Fast communication to all staff members at short notice. • Ensuring staff are informed of H&S issues in a timely manner. • Attendance and reinforcement of training sessions. • Encouraging the adoption of new processes and impacting the behaviour of staff around H&S. • Ability to measure readership of H&S messages.
- 32. Helpdesk Manager • Reaching all staff not on the network or working remotely. • Reaching all staff when email is unavailable. • Fast communication to all staff members at short notice. • Proactively communicate planned and unplanned system events to all staff. • Impacting staff behaviour and awareness of security issues and system events. • Attendance and reinforcement of training sessions. • Establish positive interactions between IT and other staff/departments.
- 33. Sales Manager • Reaching all staff not on the network or working remotely • Attendance and reinforcement of training sessions • Maintaining a high level of product knowledge through the sales team. • Communicating Project wins to all staff/sales staff • Ensuring visibility of achievement versus target. • Encouraging competition within the sales team. • Organisation wide consistent sales message. • Preparing and building sales team awareness prior to and during product launch phases. • Measured readership of executive and corporate communication.
- 34. Contact us to learn more • Click Here to sign up for our free 30 day trial. • Click Here to see our contact details. • Click Here to request a personalised demonstration.
- 36. Educate Staff • 80% training forgotten if not reinforced • SnapComms Quiz tool • Collects responses • Identify weak areas Improve Attendance and Reinforce Training Page
- 37. Reach Mobile Staff • High Readership • Fast Communication • Guardian Group Example Back to Key Product Attribute Page Reach Remote Staff Page
- 38. Leadership Communication • Personal Communication • Staff feeling purpose and value • Large IT Company Example
- 39. Detailed Reporting • Measure Success • Learn and Improve • Quiz & Survey Results • What is included in reporting Back to Key Product Attribute Page Measurement of Message Page
- 40. Targeted Communications • Target Departments, Mobile Staff, and Office Staff Independently • Target Via • Users & Groups • Machine Based Targeting • Naming Conventions Back to Key Product Attribute Page
- 41. Scheduled Messaging • Achieve High Readership • Plan Campaigns • Impact Behaviour • Examples Back to Key Product Attribute Page
- 42. Why the SnapComms Campaign Tool? • Customer feedback pointed us to develop a campaign based tool • A campaign is a bundle of messages around the same compliance topic - usually containing a validation item bundled with nurture communications • The nurture items deliver education and awareness messages • The validation item requires the employee to comply, acknowledge or validate understanding • Compliance status of the targeted employees is available real-time Key Product Attribute Page
- 44. Day 1 Invitation
- 45. Day 2 Cartoon and Article
- 47. Day 5 Video
- 48. Day 6 Wallpaper reminder
- 49. Day 7 – 9am Ticker reminder
- 50. Day 7 – Take away resource
- 51. Day 7 –Commitment Form Default Publishing Options
- 52. Day 8 – Campaign Results
- 54. Day 10 – Drip campaign - Screensaver
- 55. Day 10 – Drip campaign
- 56. SnapComms Campaign Tool - Screenshots
- 57. Campaigns
- 61. Campaign Items
- 62. Commercials • Available as 3 or 6 tool package +Any 2 Channels + + + + Commercials Validation +All 5 ChannelsValidation +
- 63. Campaigns • A Campaign consist of a set of messages: • Typically one validation item – usually towards the end of the campaign • Supported by numerous ‘nurture’ items • 4 preconfigured campaign types based on certain scenarios • Compulsory Comply – reader has no option but to agree / comply / acknowledge • Option to Comply – reader can choose not to comply • Validation – validate the reader’s knowledge and obtain commitment • Nurture only – educational / informational communications
- 64. Campaign Planning • Prepare and assemble your campaign content • Determine your required outcome then select a Scenario to match – Compulsory Comply, Option to Comply, Validate Understanding or Information only? • Determine you timeline – when does the campaign start and end? • Map your Campaign materials to a Calendar • Upload your content to the SnapComms Content Manager • Schedule and Publish • Measure Compliance Status
Editor's Notes
- 5
- Your content is delivered to local software clients from central servers which can either be hosted by SnapComms or locally hosted (in-house within your organization’s environment). Snap Servers – responsible for the creation, targeting and distribution of content out to the Snap Client. The Snap Servers consist of a SQL Server and Within an organization, authorized people, known as Administrators, have access to the Snap Servers via the Content Manager interface in order to create, target and publish content out to the Snap Clients. Snap Client – software that is installed locally on users’ PCs, initiates regular communications with the Snap Servers and downloads and manages the display of content onto the users’ computer screen. SQL Server relational database management system used for storing and retrieving data.
- Engage Wider Team – Speak with and demonstrate SnapComms software to the rest of the team involved in the decision making process. IT discussion and approval – Speak with IT to get their approval for SnapComms. (Can setup meeting with SnapComms team to discuss concerns and questions). Trial / proof of concept – Conduct a pilot testing that the software meets needs. Purchase and deploy – (With the assistance of Technical support if required) On-boarding – Accounts team will run through on boarding with you. On-going training and support – Account Management team will provide you with training around the software. Customer Support team will always be there for you if you require assistance.
- Educating staff is vastly important for any organisation, however 80% of what is learnt in training sessions is often forgotten if not reinforced. Quiz tool = Through the SnapComms Quiz tool you are able to ask staff multiple choice questions, yes or no questions as well as open answered questions. Helping to reinforce what was covered in training. Collects Responses = Through the SnapComms software the reporting functionality will bring together all of the responses from your staff. Thus making it incredibly easy to assess the results from the quiz. Identify Weak areas = The use of the Quiz tool can help management to identify weak areas that are needing to be improved. You can also allow staff members to see their quiz results so they are aware of the areas that they need to improve on.
- Often very difficult to communicate with mobile staff members. They don’t regularly have access to emails, they may see the email when it is too late or know longer relevant and you are unsure whether they have read the email or not. Higher Readership = The majority of staff have regular access to their mobile devices, therefore sending a SnapComms message to the users mobile device is more likely to be read in comparison to sending an email. This will therefore raise the awareness of company information amongst out of office staff. Fast Communication = Through mobile communication you can communicate important information with field staff incredibly quickly. This keeps staff informed and up to date on vital information when not in the office. Guardian Group Example – Guardian Group is a financial services organization founded over 165 years ago with 2,800 staff distributed between seven countries. A number of the staff members speak different languages and 900 of the staff members are deemed as field agents. Through the SnapComms tools they were able to effectively communicate with their distributed staff keeping them up to date with information, increase readership of important content, reduce email volumes, develop internal campaigns motivating staff and communicating progress updates. (Case Study - http://www.snapcomms.com/case-studies/distributed-workforce-communication)
- It is often very difficult for leaders within an organization to communicate and show a genuine caring interest for staff members due to the number of staff there may be to communicate with, the busy schedule of leaders leaving no time to form relationships as well as the potential geographical locations of staff members making it incredibly difficult. Personal Communication - Through the SnapComms video alerting tool your executive team can record a video and have this video sent out to staff members, whether that be to field agents, in office staff or staff in other countries. Purpose and Value – Through an increase in personal communication from Leadership, it has been documented that front line staff feel a greater sense of purpose and value to the organisation knowing that they have the attention and involvement of the leadership team. This has been seen to play a role in motivating staff as well as increasing employee retention. Example – A Large IT Company has an event every month where all Sales Reps come together to achieve specific goals set by the executive team. The company was looking for a means of Engaging and Motivating Sales teams and a way to deliver information quickly and consistently. During this event where the Sales teams come together, the executive team will record videos as the day progresses providing updates on how teams are going, putting out challenges for teams to achieve and generally motivating Sales teams.
- When communicating with staff it can be difficult to determine whether your piece of content or campaign was successfully communicated. With the SnapComms tools you are provided with live reporting that provides countless amounts of detail allowing you to see how successful your content was. Measure success of communications = As mentioned, it is often very difficult to measure whether your communication was successful or not. With the SnapComms tools you have the ability to measure how successful your communication was through the live reporting. Learn and Improve Communications = As you are provided with live reporting on the success of your message, you can see what has worked well and what has not worked then implement this knowledge into new messages you are sending out to staff. Quiz & Survey Results = The Quiz and Survey tools allow you to gather feedback from staff, reinforce training and identify areas that staff need further training around products. With the reporting functionality, all of this information is brought together for you to review the results. Included in the report Who has read the content When they read it How long was it open for How many recurrences did it take before being read? How many of the URL’s were clicked on? Response Rates Who responded, who didn’t
- With the SnapComms tools you can target users in a number of different methods, allowing you to target the exact users that you want to send content to. Targeting = with the SnapComms tools you can target users via… Users & Groups – You can target who you want to send content to via users and/or groups. This enables you to target your product teams, office staff, mobile staff or any other groups you wish. Machine Based Targeting – Along with targeting users you can also target machines. This enables you to send content to specific machines irrelevant of who is logged into the machine at the time. If a user is logged in then they will receive content that is relevant to them as a user as well as any content that is targeted to that specific machine. This provides the ability to send content to only the machines that the message is relevant too. Naming Conventions – You can also target who to send content to via naming conventions. This can prove especially valuable when machines and users throughout the organisation have a specific naming convention. For example, each individual sales team’s devices may have their own naming convention of which you can target them by.
- Rather than write out regular emails each week and try send it out at the optimal time, you can instead schedule content in advance to be sent to the applicable staff at the optimum time. Increased Readership = Through scheduling your content in advance you are able to ensure that the content is being published at the optimal time for your target audience to read the content, you will achieve higher readership of your messages. Plan Campaigns= As you can schedule content to be published in advance, it is far easier to develop an internal product campaign to promote a new product release. Impact Behaviour = Through scheduling a number of different content as part of a month campaign you can raise awareness of new product releases that Staff need to carry out. For example… Schedule reminders for upcoming product training workshops. Raising awareness and educating staff on the features of a new product that is being launched. Create a campaign to raise awareness of a new product launch.
- Uses Communicate mission critical announcements – outages, security threats Send time sensitive announcements such as mergers, resignations, appointments Advertise an easy to ignore Intranet – signpost to new or important intranet content Tool for senior management to send messages to and stay connected front line staff who may be widely distributed geographically
- Uses Communicate mission critical announcements – outages, security threats Send time sensitive announcements such as mergers, resignations, appointments Advertise an easy to ignore Intranet – signpost to new or important intranet content Tool for senior managAement to send messages to and stay connected front line staff who may be widely distributed geographically