The document discusses the problem of inaccurate venue data on platforms like Foursquare and Facebook, which can negatively impact brands. Approximately half of all venue data on these platforms is incorrect. Inaccurate data causes issues like venues being difficult to find, diminished marketing reach from duplicate venues, and lost sales opportunities from incorrect information. The solution presented is PinSync, a process that comprehensively manages venues by correcting geocodes, merging duplicates, and synchronizing accurate info to increase customer engagement and benefits for brands.