The Fab Five team created a marketing campaign for Boxed targeting affluent mothers in San Diego. The campaign uses the hashtag #OutoftheBox and encourages consumers to create arts and crafts using Boxed packaging for social media contests. The goal is to increase brand awareness and customer loyalty through social media promotions, referral programs, and newsletters with shopping tips. Performance will be evaluated based on website traffic, sales, social media engagement, and customer retention.
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A communication plan for Singapore based brand Charles & Keith to penetrate the UK market sufficiently and build their market share in the UK retail industry.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
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this is the strategy for the social media marketing for domin's but it can also be followed by other organizations as well as they can take input from it
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Instagram Marketing Working With Influencers To Increase Business Reach PowerPoint Presentation Slides is a custom solution for all the marketers. This influencer marketing PPT theme helps you to explain the gaining popularity of social media platforms for marketing. Impactful data visualization tools help you to present vital stats and data. Our Instagram marketing PowerPoint slideshow facilitates a comprehensive explanation of devising influencer marketing strategy. With the help of our social media marketing PPT presentation, you can elucidate your marketing strategy stepwise. Illustrate key info like your goals, target audience, buyer persona, popular social media channels, and annual budget. Demonstrate ideas for your influencer marketing campaign using this highly visual PowerPoint theme. Also, represent your influencer selection criteria, and factors to consider before making your choice through this influence marketing PPT template. Our Instagram influencer PowerPoint deck helps you to elucidate the ROI on your marketing campaign. You can even elaborate on micro-influencer marketing by downloading our digital marketing PPT slideshow. https://bit.ly/31Nbb5Y
We're proud to announce our newest sponsors, GSL Promotus. They are New Zealand's largest independent agency - a recently merged agency from two successful advertising agencies: GSL Network and Promotus. The GSL Promotus team are proud supporters of SMCWgtn, and are excited about the future of Social Media Club Wellington and our relationship with them!
To welcome our new sponsor, we have invited Steve Dimakis from GSL Promotus to speak at our November event.
Steve has worked in the Wellington advertising industry since 1999. He is a digital media expert with a real passion for the art of Social Media. His strength lies in fashioning powerful customer centric integrated and digital solutions. He strives to help clients properly engage; to add value, to solve problems, and to entertain!
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Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
Social enterprise Manifesto Café set out to be one of the most popular ethical coffee shops in Los Angeles. With a unique infrastructure that included key strategic partnerships with renowned not-for-profit organizations and popular influencers from the foodie community, Manifesto Café quickly became a local destination that attracted diverse crowds and thus, challenged the roles of neighborhood coffee shops in the communities they serve.
Because of their commitment to creating strong customer relationships coupled with a sincere dedication for fine cuisine, Manifesto converted their loyal clientele into advocates that promoted their brand beyond the life of the business.
This café case study demonstrates how Los Angeles-based digital marketing agency Social Mediums curated marketing campaigns for the cafe.
This is the presentation current trends of marketing is given like we have green marketing , social marketing , relationship marketing. In new scenario of marketing.
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
Developing Personas for Effective MarketingMarisa Peacock
Building meaningful personas for your marketing outreach efforts can help you relate and deliver relevant information to your customers. Learn how develop personas that accurately represent your current and target audiences. These personas will help you develop the right content to the right people on the right platform.
Launching Amazon Go
What, how and where should we communicate to resonate with our target audience and get the biggest spread, for the lowest cost, with the highest impact?
this is the strategy for the social media marketing for domin's but it can also be followed by other organizations as well as they can take input from it
Instagram Marketing Working With Influencers To Increase Business Reach Power...SlideTeam
Instagram Marketing Working With Influencers To Increase Business Reach PowerPoint Presentation Slides is a custom solution for all the marketers. This influencer marketing PPT theme helps you to explain the gaining popularity of social media platforms for marketing. Impactful data visualization tools help you to present vital stats and data. Our Instagram marketing PowerPoint slideshow facilitates a comprehensive explanation of devising influencer marketing strategy. With the help of our social media marketing PPT presentation, you can elucidate your marketing strategy stepwise. Illustrate key info like your goals, target audience, buyer persona, popular social media channels, and annual budget. Demonstrate ideas for your influencer marketing campaign using this highly visual PowerPoint theme. Also, represent your influencer selection criteria, and factors to consider before making your choice through this influence marketing PPT template. Our Instagram influencer PowerPoint deck helps you to elucidate the ROI on your marketing campaign. You can even elaborate on micro-influencer marketing by downloading our digital marketing PPT slideshow. https://bit.ly/31Nbb5Y
We're proud to announce our newest sponsors, GSL Promotus. They are New Zealand's largest independent agency - a recently merged agency from two successful advertising agencies: GSL Network and Promotus. The GSL Promotus team are proud supporters of SMCWgtn, and are excited about the future of Social Media Club Wellington and our relationship with them!
To welcome our new sponsor, we have invited Steve Dimakis from GSL Promotus to speak at our November event.
Steve has worked in the Wellington advertising industry since 1999. He is a digital media expert with a real passion for the art of Social Media. His strength lies in fashioning powerful customer centric integrated and digital solutions. He strives to help clients properly engage; to add value, to solve problems, and to entertain!
3 creative approaches to Influencer MarketingUpfluence
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
Social enterprise Manifesto Café set out to be one of the most popular ethical coffee shops in Los Angeles. With a unique infrastructure that included key strategic partnerships with renowned not-for-profit organizations and popular influencers from the foodie community, Manifesto Café quickly became a local destination that attracted diverse crowds and thus, challenged the roles of neighborhood coffee shops in the communities they serve.
Because of their commitment to creating strong customer relationships coupled with a sincere dedication for fine cuisine, Manifesto converted their loyal clientele into advocates that promoted their brand beyond the life of the business.
This café case study demonstrates how Los Angeles-based digital marketing agency Social Mediums curated marketing campaigns for the cafe.
This is the presentation current trends of marketing is given like we have green marketing , social marketing , relationship marketing. In new scenario of marketing.
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CraftBev
Build an effective social media plan, specifically focused on alcohol brands: Best practices, content curation, social advertising, social analytics, and more.
Enhancing Your Digital Marketing for Cyber MondayIndaba Group
Learn how to improve your digital marketing efforts to drive more visibility, engagement and sales this online holiday shopping season. Angie Pascale, Indaba Group's Director of Marketing, shares tips on leveraging and integrating owned, earned and paid media campaigns. Tips include creating a deals page, running smart, segmented email campaigns, developing valuable content, leveraging advanced Pinterest features, responding to reviews, running retargeting campaigns and much more.
Check out more useful info and tips on digital marketing, ecommerce and web development at Indaba Group's blog: http://www.indabagroup.com/blog.
These slides and embedded videos help professors teach social media marketing. This week's topic is social media and mobile marketing strategy planning. The Powerpoints take students through the content marketing process along with data and examples.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
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Similar to Boxed Marketing Campaign Proposal Deck - The Fab Five Team (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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1. Real content is king
2. Find ways to show EEAT
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https://nidmindia.com/
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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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4. Executive
Summary
The goal of the Boxed is to make shopping easy, affordable, fun, and convenient for
their customers. To improve customers shopping experience, The Fab Five team is
planning to implement a digital and non-digital marketing campaign for Boxed by
choosing San Diego as the demographic segment. The main objective of this
campaign is to increase traffic to the Boxed main portal by promoting brand
awareness and increasing customer loyalty. The creativity of this campaign will be
tagline with the hashtag #OutoftheBox and will be targeted toward “affluent moms”
and children.
The campaign will be optimized by using tactics to promote brand awareness
Members are given discounts, promotional codes, referral links, and sign-up bonuses
Contests will have unique rules & prizes to increase shares, followers, fans, & UGC.
Digital media will run on social platforms
Non-digital will be managed through various methods to fit the assigned budget
The evaluation of the campaign will be measured by SMROI
Whether it is kids school, work, running errands or involved in events, mom’s lives
are constantly busy. After managing all the activities, it feels like there is no fuel or
time for taking care of household needs and it will become an added hassle for
moms. Through Boxed, life can be made so much easier for a quick and stress-free
bulk shopping with great prices and amazing deals by using hashtag #OutoftheBox
Elevator
Pitch
5. Introduction
BOXED
• Online grocery provider that delivers products in bulk
• Product Categories range from grocery, cleaning supplies, liquor, wine, etc.
• Fast and free delivery on goods over $49
• No Membership Fee
• Booked online shopping model is perfect for busy mom
• Boxed distribution centers are in Nevada, NJ, Texas, California
6. SituationalAnalysis
San Diego
Population = 3.1 million (greater metro)
5th Wealthiest City in the U.S.
8th Largest City in the U.S.
BOXED INSTACART
(COMPETITOR)
Facebook followers – 265,605 219,675
Instagram followers – 55,300 47,100
COMPETITION
Instacart – Covers Over 684k San Diego Area Households
Brick and Mortar Grocery Stores – Over 30 Grocery Stores in San
Diego
This campaign will edge out the competition by using demographic segmentation
and geo targeting marketing towards affluent mothers in San Diego, who have the
financial means to pay for grocery delivery, but lack time to physically shop at the
local grocery stores.
7. SWOTAnalysis
Strengths Weaknesses
• No membership fees
• Free deliveries over $49
• Wide variety of products sold
• Lack of brand awareness
• A customer account is required to
view full product catalog
• Products only available in bulk
Opportunities Treats
• San Diego is 8th largest city in
U.S.
• San Diego is 5th wealthiest city in
U.S.
• Time optimization for customers
• U.S. economic outlook is healthy
• Organization acquisition by
Amazon or other large online
retailer
• Instacart.com (competitor) covers
684,000 homes in San Diego
• Business model dependent on gas
prices (shipping and delivery
costs) and health of economy
(discretionary spending by
customers)
8. Marketing
Objectives
Objectives:
• Increase internet traffic
• Increase Boxed sales
• Interactive brand experience
• Digital/non-digital
• Word of mouth marketing tactics
MARKETING TACTICS
#OutoftheBox Hashtag
Interactive Arts and Crafts Competition with Boxed Boxes
Discount Referral Links
Business Cards and Flyers with Promotional Codes
Cardboard Recycling Bins throughout San Diego, with a Boxed Logo Painted
on the Bin.
9. Target Market
Description
Age
❖ 2+ children under the age of 6
Interest
❖ Frugal and loves a good deal
Location
❖ San Diego, CA
Audience
❖ Working Mothers
Photo Courtesy
• Team Member: Brooke Ward’s Cousin Megan and her Kids
• Team Member: Brooke Ward’s Cousin Lindsie and her Kids
10. Marketing
Strategy
Explanation
Increase Brand Awareness
Maintain mission of Boxed: Make shopping for bulk easier,
convenient, and fun to focus on things that matter
Provide competitive prices for bulk orders
Availability of many products
Push on Social Media sites
Increase Customer Loyalty
Hospitality online or phone
Accurate, fast, exceptional orders
Having products that people want
Competitive prices
Incentives
User generated content on Boxed Social media
11. Strategic
Summary Chart
Strategic Objective Strategy Tactics
Increase traffic and sales
to the Boxed Website
from current and new
members.
• When someone needs to find a certain
product, one will typically use google to
find it.
• Ensuring that google has the most
updated information on Boxed would be
the first step.
• Purchasing Ad space from google.
• Creating ad space when
someone does a search for
grocery delivery Boxed website
is on the first page of results.
• This will then list all links
affiliated to Boxed.com, the
user can sign in or signup.
Increase Brand
Awareness
• Call to action from current followers/fans
to post their Boxed photos.
• UGC would then create more talk about
what Boxed really is.
• Create and maintain social
media platforms for Facebook,
Instagram, and Pinterest.
Creative Outreach • The use of hashtags, handles, and user
generated content would create an
atmosphere for more users to provide
their experience on using Boxed.
• Create a post with UGC.
• Include information about the
company with click-able links
to direct potential customers to
the website.
Contest • Create a creative campaign to showcase
all the uses that Boxed can provide to a
family.
• Posting to Social media with Hashtags
would get a buzz on the products as well
as the company.
• Creative competitiveness is a
great outlet to showcase a
person /family individuality.
• Those who enter have a chance
to win a $5 off coupon.
12. Creative /
Campaign
Strategy
Social Media Contests: Hashtag #OutoftheBox.
Rules:
Must be designed with the Boxed box.
Must be DIY.
Must post picture with the correct hashtag.
Must tag Boxed and 3 friends in post.
Prizes:
Most Creative: Receives reward points for free products.
All participants: Receive a $5 off coupon.
Publishing Content:
Create a “How to” / “DIY” newsletter
Example: How to stock a pantry for a certain season
Winter, Hurricane, Thanksgiving etc.
Referral Tactics:
Referral Links
First time sign-up bonus
Referral Codes (personalized for each user)
Both Referrer and New User will get a discount at time of sign up
13. Message Strategy
Positioning Message
Campaign Tagline: #OutoftheBox
Out of the Box is a contest campaign that will be running on Facebook and
Instagram.
Boxed consumers and their children will be encouraged to build/create
something unique out of the boxes they receive their goods in and post the
creation on Boxed Social Media Sites with the hashtag #OutoftheBox.
Target Customer
Working moms
2+ kids
Under age of 6
Value Messaging
Rewards of discount coupons
Reward points to receive free home goods
The value of creating something and spending time with their children
17. Media Plan
Messages will run on Facebook, Instagram, and Pinterest weekly.
They will include Motivation, “How To”, Comical, Promotional,
and Contest posts.
Facebook will have a Like Page, Weekly/Daily Posts, Facebook Ads
(paid).
Instagram will have a Page and Instagram Ads (paid).
Pinterest will have a Board and specific DIY Boards.
Boxed will also have an Email Subscription for our Monthly “How
To” articles.
All social media pages will have a link that leads to the Boxed
website. The website is where they will order products and sign up
for monthly email newsletters.
Photos from:
• memesmag.com
20. Evaluation Plan
Characteristics Quantitative Measures Qualitative Measures
Activity (Input)
• Number of posts on Facebook, Instagram,
and Pinterest
• Types of Posts (Images/Videos/Blogs)
• Word of Mouth Subscriptions
• Rating on the posts
• Average Response time
• Daily/weekly post
• Content Alignment
• Audience centric content
Interaction
(Reponses)
• Number of Registrations/Sign ups
• Bookmark/likes/Rating/comments/post
• Followers/Fans/Friends
• Share/Referrals/Testimonials
• Deals/Discount Redemptions
• Engagements
• Recommendations
• Influence Links
• Buzz words
• Hashtags #
Performance
(Output)
• Customer Purchases
• Customer Value
• Average revenue per customer
• Share of Voice
• ROI
• Brand Loyalty
• Customer Satisfaction
• Quality perceptions
21. References
Best Grocery Stores in San Diego. (n.d.). Retrieved November 23, 2018, from
https://www.airbnb.com/things-to-do/san-diego/essentials/grocery-store
Boxed, About-us. (n.d.). Retrieved November 23, 2018, from
https://www.boxed.com/about-us/
Carter, C. M. (2017, June 15). Millennial Moms: The $2.4 Trillion Social Media Influencer.
Retrieved November 23, 2018, from
https://www.forbes.com/sites/christinecarter/2017/06/15/millennial-moms-the-2-4-trillion-social-
media-influencer/#48ae88832261
Funny Memes. (n.d.). Retrieved November 25, 2018, from
https://memesmag.com/funny-memes/funny-memes-top-21-wednesday-meme-11/
Press Resources. (n.d.). Retrieved November 23, 2018, from
https://www.instacart.com/press
San Diego, California Population 2018. (n.d.). Retrieved November 23, 2018, from
http://worldpopulationreview.com/us-cities/san-diego-population/
Social Baker (2018). Boxed Analytics Period 10/16/18 through 11/17/18. Retrieved from
https://suite.socialbakers.com/601137/analytics/fb/overview
Social Baker (2018). Instacart Analytics Period 10/16/18 through 11/17/18. Retrieved from
https://suite.socialbakers.com/601137/analytics/fb/overview
Tuten, T. L., & Solomon, M. R. (2018). Social Media Marketing, 3rd Edition. Los Angeles: Sage.
Turcsik 1, R. (2018, January 30). Boxed.com rejects Kroger offer. Retrieved November 25, 2018, from
https://www.supermarketnews.com/news/boxedcom-rejects-kroger-offer
"QuickFacts San Diego City, California; UNITED STATES." Accessed November 23, 2018.
https://www.census.gov/quickfacts/fact/table/sandiegocitycalifornia,US/SEX255217#viewtop