ShopSocially and Yahoo! webinar presented 5 must-have strategies to generate 10X social ROI. These strategies are: 1. Move to Viral Email Acquisition 2. Drive Customer Acquisition via Referral Programs 3. Encourage Visual Commerce by Converting Selfies into Sales 4. Use Social Login to Increase Conversions 5. Increase Loyalty by Rewarding Customers for Social Actions To implement these strategies on your website and generate 10x ROI, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com

1. 5 Must-Have Strategies to
Boost Conversion, Get Referrals, and
Generate 10x ROI
Samir Palnitkar
VP , Customer Success
ShopSocially
Presenters:
Oct 1, 2014
Nathan Dixon
Customer Success Manager
ShopSocially

2. Agenda
Introductions
Friend Recommendations are 7X more trusted
5 Must-Have Strategies for 10X Social ROI
Best practices to maximize ROI
Q&A
i
10X
ROI
?

3.  Comprehensive Social Commerce Platform
 Started in 2010
 500+ customers
 Focused on generating ROI
LinkShare
Technology
Genius Award
Most promising
private companies
2013
Featured in a recent
Social Commerce
case study
Top Startup
Award
Ask-a-Friend
Refer-a-Friend
Get-a-Fan
Social Connect
Social Login
Viral Offer Sharing
Share-a-Purchase Viral Flash Sale
Share-on-Mobile
Shopping Community
Social SEO Product Stories
Share-and-Win
Get-an-Email
Photomonials

5. Friend Recommendations are
The Most Powerful Advertisements
 Word-of-mouth has
always been the most
trusted media
 The influence of what
we buy is shifting from
ads to friends
*Source: Forrester Research.Inc

6. 5 Must-Have Strategies for 10X Social ROI
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions

7. Strategy 1
Move to Viral Email
Acquisition

8. Viral Email Acquisition via Facebook Connect
 Replace email input with Facebook Connect
 Capture verified emails, rich profile data and add instant social virality
 3X more effective than traditional email acquisitions

9. Rich Social Profile Acquisition
UGG will receive the following info: your
public profile, friend list, email address,
relationships, birthday, interests, current
city, likes and your friend’s relationships,
birthdays, interests and likes
 Collects rich social profile data of user
 Information gathered is of age, gender, location, birthday, interests,
friends, friends interests, etc.

10. Email Acquisition Goes Viral
 Each subscriber also creates a Facebook post
 Friends look at the post and become subscribers too
 This circle expands virally

11. Generate Deep Social Insights
 Track back referral clicks to identify social influencers for your brand
 Generate deep insights into social persona of your customers

12. Strategy 2
Drive Customer
Acquisition via a
Referral Program

13. Reward Users for Referrals via Website & Email
 Reward your customers for referring you to their friends
 Both sharers and their friends get a reward
 Generate up to 10% incremental traffic through referrals

14. Encourage Referrals After a Purchase
 Convert buyers into brand ambassadors
 10% participation rate
 5 referral clicks per share

15. Strategy 3
Drive Visual Commerce
by Converting Selfies into
Sales

16. Turn Selfies into a Photo Testimonial Gallery
 Gather photo testimonials via Facebook, Instagram, Twitter
 Add a link to a customer photo gallery from your home page
 Enable product discovery to increase engagement by 15%

17. Show Customer Photos on Product Pages
 Showcase customer photos on the product pages as social proof
 Ability to moderate
 Increase conversion rate by up to 21%

18. Strategy 4
Use Social Login to
Increase Conversions

19. Social Profile is the New Customer Identity
 By end of 2015, 50% of the new retail customer identities will be based
on social network identities (source: Gartner)
 Enable users to login via Facebook, Google, Yahoo!, Amazon, Twitter

20. Social Profile Drives Sales Conversions
 Socially logged in users are more likely to share positive comment
 Social login increases customer registrations by 33%
 Transaction/ cart abandonment is reduced by up to 46%

21. Strategy 5
Increase Loyalty by
Rewarding Customers for
Social Actions

22. Convert Social Activity on Site
Into Brand Loyalty Points
 Reward customers with loyalty points for social actions on site
 Encourages social activity on site
 Drives repeat purchases of loyal customers
Source:*http://en.wikipedia.org/wiki/Robert_Cialdini

23. Summing Up:
5 Must-Have Strategies for 10X Social ROI
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions

24. Best Practices to Maximize Social ROI
Use A/B testing to evaluate the precise impact of social
strategy in clear business terms
Personalize user experience based on users’ web-browsing
history, social profile data, location and access device
Track every referral click to compute your social ROI

25. ShopSocially is a One-Stop Solution for
Social, Referral and Retention

26. Turbo Charge Your Social ROI via
ShopSocially on Yahoo! Commerce Central
Enable ShopSocially platform on Yahoo! Commerce Central at
https://commercecentral.yahoo.com/apps/shopsocially

27. Special Offer for today’s attendees
SS-Holiday-14
Mention the code above to get one free month
or an iPad mini with one year subscription
samir@ShopSocially.com
sales@ShopSocially.com
http://shopsocially.com
+1 650 701 7759
OR
Go to the Yahoo Commerce Central Page
to sign up.