Learn how to build customer relationships by weaving User Generated Content into your existing Lifecycle Campaigns to help retain customers, grow revenue, and acquire new ones.
Predicting Future Purchases - Create a more efficient acquisition strategyWhatConts
Part 2 of our eCommerce Mastermind Workshop looks at how retailers can use predictive data to create omnichannel campaigns, retain more acquired customers, and create a more efficient acquisition funnel.
Lifecycle Marketing Series: Post Purchase Personas and CampaignsWhatConts
Learn more about key personas that retailers tend to run into and key campaigns to turn your one time purchasers into 2x, 3x, and loyal customers. Learn how to engage your customers after the first purchase and beyond to grow customer value.
Industry Boot Camp
November 8-9, 2010
Hyatt Regency Resort & Spa // Huntington Beach, Calif.
It’s crucial to have a marketing plan for your e-commerce website that drives results. This seminar will expand on the necessity of a well-designed, innovative site, and how to properly market it through a hands-on approach of planning, analysis, and optimization. Learn the art of SEO and PPC tactics and how to expand your brand and increase your sales on the web.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
Predicting Future Purchases - Create a more efficient acquisition strategyWhatConts
Part 2 of our eCommerce Mastermind Workshop looks at how retailers can use predictive data to create omnichannel campaigns, retain more acquired customers, and create a more efficient acquisition funnel.
Lifecycle Marketing Series: Post Purchase Personas and CampaignsWhatConts
Learn more about key personas that retailers tend to run into and key campaigns to turn your one time purchasers into 2x, 3x, and loyal customers. Learn how to engage your customers after the first purchase and beyond to grow customer value.
Industry Boot Camp
November 8-9, 2010
Hyatt Regency Resort & Spa // Huntington Beach, Calif.
It’s crucial to have a marketing plan for your e-commerce website that drives results. This seminar will expand on the necessity of a well-designed, innovative site, and how to properly market it through a hands-on approach of planning, analysis, and optimization. Learn the art of SEO and PPC tactics and how to expand your brand and increase your sales on the web.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
Game-inar: a combination of a live webinar and online game experience
In this interactive educational experience, we discuss the various personas of your current site visitors and how to target each group with tailored messaging for maximum engagement and conversions.
From this webinar, you will:
Learn from our live online game
Discuss both advertising and email marketing
Understand how acquisition and retention work together
Plugging In: Utilizing Predictive Analytics to Increase AOV & CLVWhatConts
Learn how CablesAndKits, one of the fastest growing Cisco network equipment providers, leverages predictive analytics to increase AOV 27%, CLV 27%, and sees a 14x ROI.
The importance of diversified selling for today's ecommerce seller. We talk to SEO and branding experts who share their tips for long-term success with a multi-channel marketing strategy.
Growing CLV, Automating Replenishment and Predictive Marketing with Magento +...WhatConts
Learn from retail executives from MyBinding.com and POS Supply as they present best practices for customer retention and lifecycle marketing. In this slideshare you’ll see how both brands combine Magento and MailChimp, and Windsor Circle to develop highly-targeted campaigns that drive revenue and engagement. View this quick-hitting strategy slide deck filled with actionable tips that can be implemented immediately.
This slide deck was used during a breakout session during Magento Imagine 2016 and was sponsored by Windsor Circle.
Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
eCommerce turf is not a monopoly anymore for Amazon and other big players. Many small business and individuals have created their own niche´ in this space. However, most important aspect of marketing is to bring right customers also. Wrong customers can adversely affect your reputation, reviews and bring down team morale. So digital marketeers these days are focusing not only on quantity of lead generation, but also measures the quality of the lead provided.
This presentation was made as keynote for workshop by Confederation of Indian Industries (CII).
Send your feedback, queries and questions to nithin [at] qplaytech.com
Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
Game-inar: a combination of a live webinar and online game experience
In this interactive educational experience, we discuss the various personas of your current site visitors and how to target each group with tailored messaging for maximum engagement and conversions.
From this webinar, you will:
Learn from our live online game
Discuss both advertising and email marketing
Understand how acquisition and retention work together
Plugging In: Utilizing Predictive Analytics to Increase AOV & CLVWhatConts
Learn how CablesAndKits, one of the fastest growing Cisco network equipment providers, leverages predictive analytics to increase AOV 27%, CLV 27%, and sees a 14x ROI.
The importance of diversified selling for today's ecommerce seller. We talk to SEO and branding experts who share their tips for long-term success with a multi-channel marketing strategy.
Growing CLV, Automating Replenishment and Predictive Marketing with Magento +...WhatConts
Learn from retail executives from MyBinding.com and POS Supply as they present best practices for customer retention and lifecycle marketing. In this slideshare you’ll see how both brands combine Magento and MailChimp, and Windsor Circle to develop highly-targeted campaigns that drive revenue and engagement. View this quick-hitting strategy slide deck filled with actionable tips that can be implemented immediately.
This slide deck was used during a breakout session during Magento Imagine 2016 and was sponsored by Windsor Circle.
Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
eCommerce turf is not a monopoly anymore for Amazon and other big players. Many small business and individuals have created their own niche´ in this space. However, most important aspect of marketing is to bring right customers also. Wrong customers can adversely affect your reputation, reviews and bring down team morale. So digital marketeers these days are focusing not only on quantity of lead generation, but also measures the quality of the lead provided.
This presentation was made as keynote for workshop by Confederation of Indian Industries (CII).
Send your feedback, queries and questions to nithin [at] qplaytech.com
Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
Keys to Creating Customer Loyalty with Effective Post Purchase Marketingmarketingfinder.co.uk
The post-purchase experience can determine whether a customer will become a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This webinar will examine how to create a post-purchase messaging program that will keep customers buying time and time again.
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
As inboxes get more crowded, your jobs, as email marketers, get harder and harder. How can you make sure your email campaign will stand out in your subscribers’ inboxes? Recent studies have found that increasing subscriber engagement is a top priority for the majority of email marketers in 2014. This webinar addresses this important topic and shows you how you can use Return Path’s Inbox Insight to stand out in the inbox. It covered how to use consumer and competitive data to see what drives the best engagement. We also showed you how to apply these tactics to your own program via real life success stories and examples.
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...Apoorv Pandey
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey and Customer Experience : This is to explain how the landscape and behaviour are changing with the advent of digital age and also how marketers can leverage on digital landscape, use this opportunity to implement the right strategy to the target audience and find relevant data for analysis.
Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for online press releases, and discussed ways press releases have driven business results that matter. These online press release tips include three case studies in the legal, healthcare and E-commerce industries.
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Google Analytics Konferenz 2018_ What Your Google Analytics Data Isn't Tellin...e-dialog GmbH
Medallia Digital provides invaluable qualitative data representing the voice of the customer (VoC). This provides insight to your customers' web journey, how they feel and why they behaved in a certain way on your website. It complements the quantitative data of web analytics by providing the “why” to the “what” and “when”. Learn how to enhance your conversion rate optimization and web analytics efforts from experts at Medallia.
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.
Get ready for the holiday season with the 2018 Holiday Strategies slideshare. This slideshare includes a 2017 holiday recap, monthly checklists to ensure you're ahead of the curve and ready for anything the holidays may throw at you, key themes and dates to mark on your calendar, and holiday campaign ideas and examples.
Holiday Cheer the Entire Year | Recap of the 2016 Holiday Season & 2017 Growt...WhatConts
The holiday season has come and gone, but that doesn't mean we can't learn from it. We walk through trends from the 2016 holiday season and strategies for growth marketing in 2017.
A look at where eCommerce was and where it's headed. We walk through how consumer behavior has changed over the past 5 years, trends from 2016, predictions from 2017, and 7 actionable steps to creating a proactive marketing strategy.
Retail Retention Marketing Trends with IBM Marketing CloudWhatConts
We surveyed more than 250 retailers for the annual retention marketing survey we've shared the results in this Webinar! Steve Dumas, Retail Segment Solutions Director for IBM Marketing Cloud, and Gautham Pandiyan, Director of Strategic Alliances for Windsor Circle, walk through the results, key trends from the survey, and recommendations for taking your marketing to the next level.
Whether you love it, hate it, or love to hate it, email is essential to the success of your e-Commerce business. And if you’re still sending “batch and blast” emails to your subscribers, then you’re missing out on valuable revenue. In 30 minutes we’ll cover 50 examples of ways you can (and should) send highly personalized, automated emails you can implement immediately.
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
Learn how to move your customers from subscriber to first purchasers in this quick webinar. We'll walk through key personas and campaigns you can run to move the needle.
We all know that feeling when we’re running out of our favorite product and don’t want to go through the hassle of running to the store or waiting days until it ships. Marketers can easily combat this pain by sending replenishment reminders; a helpful way to assure that a product is refilled before the consumer runs out.
Clients using Windsor Circle’s Replenishment Automator have seen an average Revenue Per Email (RPE) of $1.03, which is 10x the industry average, as well as a 7% lift in total revenue, and 10% lift in conversions.
In this webinar learn how you can use customer data to automate these reminders to get customers back to buy again and again.
Join Chris Lynch, Head of Product & Industry Marketing at Oracle Marketing Cloud, and Matt Williamson, Co-Founder & CEO, Windsor Circle as they discuss the future of predictive marketing
Join Phil Masiello, Co-Founder and CEO of 800Razors.com, Caroline Riddle, Partner Marketing Manager of Windsor Circle, and Matthew Ramos, Director of Customer Success at WhatCounts as they dive into the strategy 800Razors.com has employed to increase repeat buyers by 81%.
Learn more about how predictive marketing is a game changer for retailers in 2016. See how retailers can use predictive analytics to boost their marketing campaigns, understand what predictive marketing really is, and the lay of the land.
The holiday season is fast approaching. This slideshare includes best practices, tips, tricks, and an email marketing calendar to help you succeed this holiday season, as well as key customer segments and email design tips.
Learn more about our latest innovation: Behavioral Track & Trigger featuring Browse Abandonment Campaigns. This slideshare includes best practices, tips, tricks, step by step instructions for setting up your campaigns, and top 10 subject lines to get you started.
Learn more about using automated replenishment to make sure your customers never run out of their favorite products again. We'll walk through best practices, tips and tricks, as well as real world email examples, results, and step by step instructions for setting up your automated campaigns. Make sure to check out the end as we've added in 10 Great Subject Lines for Replenishment Campaigns.
Opens, clicks, even conversions...that’s just not good enough in today’s competitive retail market. Increasing Customer Lifetime Value should be the ultimate goal of any retail marketer. Windsor Circle CEO, Matt Williamson and Mary Cooney, AVP eCommerce, L'Oreal will outline the 4 key phases in the journey to increase CLV. Walk away from this session with actionable tactics to create a personalized customer experience to increase revenue.
Build Your eCommerce Castle with 9 Pillars of RetentionWhatConts
Griffin Technology and CafePress Services share strategies on how they’ve grown their own commerce castles using the 9 pillars of retention. At Magento Imagine Commerce 2015, Mike Shepherd and Bethany Ruopp presented successful ways to win-back customers, get existing customers to buy more and ways recover abandoned carts. Learn from Mike, Bethany, and Brad McGinity of Windsor Circle on how to leverage predictive retail analytics and data-driven marketing automation to maximize revenue from your existing custom
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
4. Yotpo
Helps businesses collect and
leverage customer content to
increase marketing
effectiveness and drive sales at
each stage of the customer
lifecycle.
5. What you can do with Yotpo
Moderation
Syndication
Increase Sales
Improve Marketing ROI
Increase Customer
Engagement
Content GenerationSocial Marketing
/ Social Traffic
Content Display
6. Automated Marketing Powered by Predictive Data Science
We apply proprietary algorithms to your CRM data to deliver:
Predictive Customer Data
- Predicted Customer Value
- Predicted Order Date
- Predicted Customer Gender
- Predicted Send Times
- Anti-Gaming Technology
Predictive Product Data
- Predicted Product Recommendations
- Predicted Product Replenishment
- Predicted Gifting
- Boutique Locator
20%+ Lift in Revenue from Treated vs. Non-Treated Customers
9. UGC Explained
User-generated content is any content relating to your brand that is
voluntarily produced by your customers.
• Verified customer reviews
• User-generated photos
• Customer Q&A
• More!
18. First Purchase Series
• Thank customers for their purchase
• Ask customers for reviews and photos of
them using the product
• Refer customer questions to past buyers for
genuine answers
19. Mail After Purchase (MAP)
• Automatic and smart
• Mobile first
• Upsell opportunity with UGC
20. Mail After Purchase (MAP)
38%
average open rate
8.5%
review response rate
3x
more reviews
24. Product Education
• Show how customers are using
your products
• Invite readers to submit their
own suggestions and
experiences
25. Segmented Promotions
• Collect reviews for the right products at
the right time
– Generate new content across entire
product catalogue
– Increase sales for specific products
– Improve review response rate
27. Win-Back Campaigns
Gamify feedback and increase customer LTV by offering rewards for reviews
43%
chance of repeat purchase after
receiving coupon for review
2.83x
more money spent over
time by repeat customers
5x
more shoppers share reviews
with coupon incentive