The document discusses rhetoric and rhetorical analysis. It defines rhetoric as the study of effective persuasive language use and rhetorical analysis as examining how writers and speakers aim to shape people's thoughts and actions through language. It outlines some key elements of rhetorical analysis including determining the exigence, audience, and purpose of a text.

1. Reading and Writing Analytically Rhetoric and The Rhetorical Situation

5. Exigence (the need to write) Ethos Purpose (intention) Audience Logos Pathos Organization/Structure/Form Diction Imagery Syntax Fig. Language Speaker Subject Audience Rhetorical Situation Appeals Surface Features Tone Tone

6. Of Finding “ all the things a writer or speaker has done (in a text being analyzed) or might do (in a text being produced) to shape people’s thoughts and actions – that is, to achieve meaning, purpose, and effect.” Finding What? So, What is That?