The document discusses the use of RFID technology compared to barcode technology. It notes that RFID tags can be read from greater distances than barcodes and allow for reading multiple tags simultaneously. RFID tags are also more durable and can be read/written to with additional information. The document outlines how retailers are using RFID technology in their supply chains and inventory management. It provides an example of how Mission Foods was able to significantly reduce replacement costs for returnable containers by implementing an RFID tracking system.