PLEASE NOTE: This presentation contains animations not viewable on SlideShare, please email me for the full version.
The rapid growth of free to play mobile gaming has brought about an ever increasing level of sophistication in game design, and increased competition to retain users. Understanding proper game design has become more important then ever. In this talk, we'll take a closer look at the do's and don't for building successful F2P mobile games, from the tutorial, to the game play, to the purchase point, every aspect of design is an opportunity to win or lose a user.
Animation is a powerful away of communication in web design. However when misused, leads to a poor interaction. This presentation highlights how animation can be properly used when designing webpages.
Upsight's Monetization Playbook for Mobile GamesUpsight
As the free-to-play space has become increasingly sophisticated, players’ expectations have evolved as a result. In order to succeed in the new game economy, you need to have the right tools and the right strategic playbook tailored specifically for your game. You have to deliver the right offer, to the right player, at the right time in order to maximize revenue. Upsight is sharing this knowledge with our free Monetization Playbook for Mobile Games. The playbook explains monetization strategies at four crucial game stages and how to take action by leveraging the right tools in order to drive revenue. With 25 pages of tips, best practices, and sample plays, the playbook will help you drive measurable results in no time.
A talk I gave in Paris drawing similarities between what changes are happening in games to what changes took place when the Film industry was challenged by Television. Download the file for the notes
Review of the most important topics of an online business: Acquisition, how to improve targeting new users,
Retention, how to make them stay the most,
Monetization, how to earn money from them to feed the funnel
Animation is a powerful away of communication in web design. However when misused, leads to a poor interaction. This presentation highlights how animation can be properly used when designing webpages.
Upsight's Monetization Playbook for Mobile GamesUpsight
As the free-to-play space has become increasingly sophisticated, players’ expectations have evolved as a result. In order to succeed in the new game economy, you need to have the right tools and the right strategic playbook tailored specifically for your game. You have to deliver the right offer, to the right player, at the right time in order to maximize revenue. Upsight is sharing this knowledge with our free Monetization Playbook for Mobile Games. The playbook explains monetization strategies at four crucial game stages and how to take action by leveraging the right tools in order to drive revenue. With 25 pages of tips, best practices, and sample plays, the playbook will help you drive measurable results in no time.
A talk I gave in Paris drawing similarities between what changes are happening in games to what changes took place when the Film industry was challenged by Television. Download the file for the notes
Review of the most important topics of an online business: Acquisition, how to improve targeting new users,
Retention, how to make them stay the most,
Monetization, how to earn money from them to feed the funnel
Josh Larson’s Talk at White Nights Prague '18Kongregate
During a special Valentine’s Day session at White Nights Prague ‘18, Josh presented “Mining the Web for Cross-Platform Gems." The talk explored how Kongregate has used its web platform to discover games that have potential for cross-platform success on mobile, PC and console. By looking at hits like AdVenture Capitalist, Realm Grinder and Bit Heroes, the presentation extracts the characteristics and KPIs for cross-platform potential.
This is a product presentation on how "Touch" system works. "Touch" is a non-intrusive in app advertisements that engages users to participate in an advertisement in unique ways and then receive random rewards from app producers. "Touch" benefit app producers by increasing revenue from ads and monetization of 95% of it's non paying users.
Rewarded ads: good and bad approaches. How we approach rewards ads to increas...GameCamp
Rewarded ads are one of hottest topics in mobile gaming industry. They can bring additional stream of revenue, although they can destroy the gameplay too. How to do it well? Presentation based on examples.
How to Succeed in the F2P Market: Stats, Best Practices and Common Mistakes |...Jessica Tams
Delivered at Casual Connect Asia 2016
Free-to-play games dominate the PC browser and mobile markets. But with ever-increasing UA costs and fierce competition from existing and new games, how can you compete in this crowded space? It is necessary to have a solid understanding of F2P to know what drives strong long term retention and monetization. This session will share real-world stats, best practices and common mistakes to avoid in order to maximize your chances of success.
In this talk we provide an overview of the market for social applications on social networks of both OpenSocial e.g. MySpace and Facebook, cover revenue and business models, and share some best practices. We provide examples of successful apps, how they effectively monetize, and show how much revenue can be generated for applications of various sizes.
Nadav Ashkenazy - Casual Connect Europe 2018ironSource
ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience. Check out the deck from his presentation titled "The Ins and Outs of Ad Monetization: How Choosing the Right Ad Format can Supercharge your Game Revenue".
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
Mobile App Development: Top Tips and Best PracticesTapjoy
Aaron Choi, the Head of Shanghai Operations for Tapjoy, presented "Mobile App Development: Top Tips and Best Practices" from the Games Solutions Centre in Singapore.
Of all the decisions you need to make as developer or product manager of mobile apps, pricing is one of the most complex.
This slideshare includes:
- a simple method for determining if free is a good fit for your app,
- how to price an app that is part of a SaaS offering,
- 10 tips to make in-app purchases your users will actually love and
- benchmarking data on how some of the world's most commercially successful apps approach pricing.
If you enjoy this slideshare you can find loads more awesome data about building apps users love at blog.appbot.co
Josh Larson’s Talk at White Nights Prague '18Kongregate
During a special Valentine’s Day session at White Nights Prague ‘18, Josh presented “Mining the Web for Cross-Platform Gems." The talk explored how Kongregate has used its web platform to discover games that have potential for cross-platform success on mobile, PC and console. By looking at hits like AdVenture Capitalist, Realm Grinder and Bit Heroes, the presentation extracts the characteristics and KPIs for cross-platform potential.
This is a product presentation on how "Touch" system works. "Touch" is a non-intrusive in app advertisements that engages users to participate in an advertisement in unique ways and then receive random rewards from app producers. "Touch" benefit app producers by increasing revenue from ads and monetization of 95% of it's non paying users.
Rewarded ads: good and bad approaches. How we approach rewards ads to increas...GameCamp
Rewarded ads are one of hottest topics in mobile gaming industry. They can bring additional stream of revenue, although they can destroy the gameplay too. How to do it well? Presentation based on examples.
How to Succeed in the F2P Market: Stats, Best Practices and Common Mistakes |...Jessica Tams
Delivered at Casual Connect Asia 2016
Free-to-play games dominate the PC browser and mobile markets. But with ever-increasing UA costs and fierce competition from existing and new games, how can you compete in this crowded space? It is necessary to have a solid understanding of F2P to know what drives strong long term retention and monetization. This session will share real-world stats, best practices and common mistakes to avoid in order to maximize your chances of success.
In this talk we provide an overview of the market for social applications on social networks of both OpenSocial e.g. MySpace and Facebook, cover revenue and business models, and share some best practices. We provide examples of successful apps, how they effectively monetize, and show how much revenue can be generated for applications of various sizes.
Nadav Ashkenazy - Casual Connect Europe 2018ironSource
ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience. Check out the deck from his presentation titled "The Ins and Outs of Ad Monetization: How Choosing the Right Ad Format can Supercharge your Game Revenue".
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
Mobile App Development: Top Tips and Best PracticesTapjoy
Aaron Choi, the Head of Shanghai Operations for Tapjoy, presented "Mobile App Development: Top Tips and Best Practices" from the Games Solutions Centre in Singapore.
Of all the decisions you need to make as developer or product manager of mobile apps, pricing is one of the most complex.
This slideshare includes:
- a simple method for determining if free is a good fit for your app,
- how to price an app that is part of a SaaS offering,
- 10 tips to make in-app purchases your users will actually love and
- benchmarking data on how some of the world's most commercially successful apps approach pricing.
If you enjoy this slideshare you can find loads more awesome data about building apps users love at blog.appbot.co
Jiff Inc. founder, James Currier, discusses how game mechanics, consumer psychology, and design thinking are revolutionizing health benefits engagement.
A presentation I made for Samsung Developer Workshop in Indonesia.
Sorry for disabling the download feature.
If you want the file, just send me an email at rangga.wiseno@gmail.com
Mobile Ad Monetization for Games | Christian CalderonJessica Tams
Delivered at Casual Connect USA 2016. Ad monetization is a relatively mysterious activity for most startups, and has become increasingly more important for a majority of developers these days. Ketchapp has launched hundreds of titles that have been played by over 500 million people around the world. Join this session with Ketchapp's chief revenue officer Christian Calderon to discover how startups can be more effective in their monetization strategies.
Similar to How UI Impacts Engagement and Monetization in F2P Mobile Games - Apps World 2013 (20)
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
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- Improved developer experience and productivity through actionable findings and reduction of false positives
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Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
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https://alandix.com/academic/papers/synergy2024-epistemic/
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How UI Impacts Engagement and Monetization in F2P Mobile Games - Apps World 2013
1. How UI Impacts
Engagement and
Monetization in F2P
Mobile Games
Brian Sapp
Director, Developer Partnerships
2. Overview
• Introduction To Tapjoy
• New User Flow
• Store Design and Funnel
• The Devil is in the Details
• Monetization
• Final Thoughts
3. Tapjoy by the Numbers
5,000
Active Apps
75,000
Historical Apps
1.2 MM
Daily Ad
Engagements
600 MM
Daily
Sessions
100 MM
Monthly
Active Users
4. Tapjoy’s Mobile Value Exchange
How it Works
I need more Coins to gear up in Triple Town.
1
2
I can buy Coins I can earn Coins by
1 with real money. 2 engaging with ads via
Tapjoy.
6. Optimize the Download
Tapjoy Network Android Conversion Rate:
(clicks to installs)
Total Conversion
Megabytes Rate (CVR)
0-50 50-60%
50-100 30-45%
100+ 14-20%
The smaller the file,
the better the CVR.
7. Don’t Force A Registration
User drop off is typically 50%-75% when forcing registration,
including a mandatory Facebook login
• Not only hurts engagement, but also your chart position, especially for
new apps and especially on Android
• Think of mobile as a new, untapped audience
• Consider rewarding users for creating accounts with virtual currency or extra conte
• If possible, create guest accounts
8. New User Flow
The new user flow is one of the most important parts of a
successful game.
• Optimize the download (<50 MBs)
• Show off the cool parts of the game
• Use clear directions
• Get the user playing as soon as you can
You have @ 30 seconds to hook your users and
under 5 mins to teach them.
• The goal is to shoot for 70% tutorial
completion rate
9. A Confusing Tutorial
• Too wordy, use as little text as possible
• Walk users through the core
mechanic, don’t explain what it is
• The two user choices here are bad and
worse
• Once a user leaves, they’ll likely never
return. Don’t lose them before they’ve
even seen the good parts
10. Tutorial - Start Off Simple
Take Users by the Hand and Guide Them Into the App
• During the first 30 seconds put the user on rails, don’t let them get lost
• This is your chance to take an uncertain user and create a engaged user
• You can’t display everything, show off your core loop and build from there
CSR Racing iOS
12. R
Store Funnel
• Make it easy for users to find your store and buy items.
• No more then two clicks
• Prompt to the store when currency runs out
13. R
Currency Store Design (The Bad)
• Text is too small
• Unimaginative icons
• Nothing grabs the user, no calls to action
• How much does each package cost? Put most
popular purchase first.
14. R
Currency Store Design (The Good)
• Use icons over text when possible
• Design for the phone, not tablet, use all your real estate
• Let users know they’re getting a deal
• A well designed, clean store = happy customer
15. R
Virtual Goods Store Design (The Bad)
• Text is hard to read, color scheme is all the same
• Icons are poor to non existent
• What do I get for my upgrade?
• Bank call out is not enticing
16. R
Virtual Goods Store Design (The Good)
• Easy to navigate and understand
• Large icons over text
• Upgrades are clear, I know what I’m getting
• Proper call outs to get more currency
18. Loading Screens
Loading screens are an opportunity to engage users with messages
• Loading screens by nature are
time consuming
• Give users helpful hints
• Make it humorous
• Make it what you want
19. Daily Rewards
Give your users a reward for coming back every day.
• In the later days of the reward cycle give the users bigger or exclusive
rewards
• Show them what they earned and also show them what is coming up
22. Design is the Name of the Game
• Early games were web first designs, ported over to mobile
• New companies are moving to mobile first design
• Polish, polish, polish
• Where will it go next?
23. Don’t Let Rules Confine You
There are always exceptions to the rule
• Now take everything I’ve said
and throw it out the window
• First to market
• Great game mechanic
• Great content
• Hardcore, niche audiences
25. Mobile Revenue: Ad Types
5
3
2
4
1
1
1 Rewarded Offerwall 3 Featured Ads 5 Videos
2 Non-rewarded Offerwall 4 Banner Ads
26. Which Ad Units Are Right For My
Game?
HARDCORE CORE CASUAL
Usage: Usage:
Usage: Low Engaged User/Massive User Base
Highly Engaged User/Smaller User Base Engaged User/Large User Base
Monetization: Monetization:
Monetization: Low ARPDAU ($.01-$.04)
High ARPDAU ($.15-$1.00) Mid Level ARPDAU ($.04-$.15)
Ad Solution: Ad Solution:
Ad Solution: Alt Pay/Featured Ads/Video Ads
Alternative Payment Platform Alternative Payment Platform
Featured Ads/Video Ads Banner Ads/Cross Promo Wall
Are you leaving revenue on the table? Are you balancing user
engagement with monetization?
28. Final Thoughts
• "It's about empathy for the user.”
Luke Muscat (Creator of Fruit Ninja and Jetpack Joyride)
• If you can’t build it better, don’t build it.
• Small teams are primed for innovation.
• Play, play, play.
If cost is same, add visuals and only list price once. Put the most popular purchase for each user ahead In the UI.
I could go through endless things to focus on, but I just want to point out a few.
Give away less well selling items. Variations of popular items. Horse is selling well offer a pony. Users like sets.
Problems with porting over from web. Not editing text to fix small screen. “Next”, “Info” buttons. Rewrite Tutorials. Resolution of images.
We’re service providers. It’s not us verse them. Look how smart I am. Don’t try to outsmart the audience.
Possible QuestionsQ: Should we let users opt out of tutorials?A: The answer is yes and now. There is a certain minimum amount of info that should be taught with the details being optional. Force the core loop in 5 steps or less and either make more information available in another section.Q: When is a good time to get users to register?A: If the registration is incentivized than throw a reminder to register every time they don’t have enough currency. If the registration is not incentivized then throw a reminder after a high score or major achievement as an opportunity for the user to brag.