This document discusses different ways that mobile apps can generate revenue, including selling the app as a product through paid downloads, selling the app as a service through exclusive sponsorships, enabling in-app purchases to pay for additional app features, and selling advertising space within free apps to connect with customers. The key elements are customer experience and different business models like product, service, and integrating e-commerce to monetize parts of apps.

1. How apps make money

2. It all begins with ‘customer’

3. Customers buy either a Product

4. Or a service

5. To pay or otherwise is a customer’s decision

6. Sell an app as a product

7. Or as a service

8. Business Process

9. Elements to delight a customer

10. Customer Experience

11. Paid Downloads: App is sold as a product

12. Exclusive Sponsor for the App: App is sold as a service

13. In-app Purchases: Integrated e Commerce
wherein you pay for a few elements of the app.

14. Sell Advertising Space : App as a
tool to connect with the customers

15. Thank
You…