Why Your VR Game is Virtually Useless Without Data
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The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success. And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools. Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games. Attendees will: * Understand the role of VR in online gaming * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success * Discover how to deploy full-stack analytics infrastructure and tools Speakers: Nicolas Nadeau, President, Exostatic Kiyoto Tamura, VP Marketing, Treasure Data Ben Solganik, Producer, Survios Stewart Rogers, Director of Marketing Technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat
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Why Your VR Game is Virtually Useless Without Data
- 1. Kiyoto Tamura VP Marketing Treasure Data Why your VR game’s virtually useless without data Stewart Rogers Director Marketing Technology VentureBeat Nicolas Nadeau President Exostatic Ben Solganik Producer Survios
- 2. Enable pop-ups on your browser. Use headphones or turn up the system’s speakers to hear the presentation, which will stream through your browser. Submit questions or comments to the presenters at any time by hitting the Ask A Question button on top of the web console. Technical issues? Click “Help” or submit a question through the portal. Webinar Optimization
- 3. Kiyoto Tamura VP Marketing Treasure Data Why your VR game’s virtually useless without data Stewart Rogers Director Marketing Technology VentureBeat Nicolas Nadeau President Exostatic Ben Solganik Producer Survios
- 8. NOT SO LONG AGO... Decisions based on employee seniority and driven by ego
- 9. FOCUS GROUPS That was a good first step but there’s a bit of an issue with only asking questions...
- 10. EVERYBODY LIES
- 11. WHAT’S ON YOUR LAPTOP ? Educational software and productivity software, yes of course.
- 12. CERTAINLY NONE OF THIS RIGHT?
- 13. EVERYBODY LIES
- 16. BAD REVIEWS
- 19. WHY USE DATA? Business opportunity • Market analysis Community management • User feedback analysis Acquisition / Awareness optimization • UA / Media Campaigns optimization Retention / Engagement • Tutorial optimization • Game mechanic optimization Monetization / Sales • Conversion optimization • Ad Revenue optimization
- 20. SURVIOS ANALYTICS PC CUSTOM SDK SERVER LOGS CONSOLE CUSTOM SDK STEAM API
- 21. TREASURE DATA CUSTOMER DATA PLATFORM (CDP) A Customer Data Platform a marketer-controlled integrated customer database that can support coordinated programs across multiple channels Treasure CDP ID Unification, Segmentation, Syndication Workflow, Query, Reporting, Data Warehouse, Machine Learning Data Collection ID Unification, Segmentation, Syndication Campaign Execution
- 23. WHO WE ARE • Virtual reality company • Our mission: expand the human experience and unlock our creative potential through the power of virtual reality • The first VR-exclusive game that reached #1 on Steam's Global Top Sellers list • The first VR game to make $1 million in a month www.survios.com
- 24. Overview: How we use analytics • DATA DRIVEN DEVELOPMENT - Interaction with the product - Game Balancing - Understanding play pattern and content preferences • VALIDATE CORE AUDIENCE • ENSURING A POSITIVE PRODUCT EXPERIENCE - Infrastructure monitoring - Client performance monitoring
- 25. Data driven product development Identifying and prioritizing feature development: •User interaction with the product •Understand play pattern and preferences •Game balancing
- 27. Tutorials and completion percentages • Pistol - 84% • Melee - 73% • Shotgun - 69% • Defense Turret - 33% Result: • Optimize tutorial zones • Give players easier and faster ways to access tutorials Onboarding Statistics
- 28. VR Control Scheme Analysis
- 29. First time players in Dark Source Step 1: Identify Step 2: Analyze Step 3: Monitor Game Balancing
- 32. Match Statistics
- 33. CHANGES: • Cut reloading ammo clip • Simplified Reload • Added Auto-grip option • Improved shotgun handling VALIDATION: • Continue to review Boss’s damage, survivability and victory percentages Boss Hero Analysis
- 34. CHANGES: • Increased Saija’s health • Improved tutorials VALIDATION: • Reduce punishment for playing a melee character by increasing health pool • Increased percentage of players finishing tutorials Character Tuning: Saija
- 37. Matchmaking Minimal waiting time to jump in the action
- 38. Q & A
- 39. Kiyoto Tamura VP Marketing Treasure Data Why your VR game’s virtually useless without data Stewart Rogers Director Marketing Technology VentureBeat Nicolas Nadeau President Exostatic Ben Solganik Producer Survios
Editor's Notes
- Introducing VB Insight
- founded in 2013
- - Identifying and prioritizing feature development is critical - With data we have the ability to know where players are having issues, not just the vocal minorities. SAMPLE ANALYSIS: Interaction with the product Tutorial flow VR Control scheme used Understand play pattern and preferences Character preference Game Balancing Hero tuning using match data
- Onboarding & Tutorial Clarity Players progressing throughout the game without accessing all tutorials or purchasing all abilities therefore having a more difficult time than expected.
- - Example: Level 2
- - Use data to make avatars feel more life-like - Have players be invested in who they’re playing - We optimized hero interaction within game based off of data - Control scheme & weapon interactions
- - Hero selection relative to the quit rate in matches - Boss had a low play rate had a high quit rate - It gave us a data point that boss’ experience wasn’t up to our gameplay standards
- - How heros are working - Information can be drilled down on to look into specific levels - Where heros are doing - How users and heros interact with enemies - Different difficulties within the game itself - Damage and ability usage
- - Problem: Boss (Shotgun) was not being effectively utilized when other heroes were performing as expected. - Cut reloading ammo clip because was too confusing when combined with pump - Simplified reload (one-handed pump) to address learning curve for the hero - Added auto grip option to help attach hands to shotgun pump - Improved shotgun handling by aiming w/ two hands
- - Problem: Saija players had a higher than average number of deaths although general performance regarding damage was appropriate. Improved tutorials for more obvious so players have a better understanding of all abilities available
- - Ensuring a positive product experience - High FPS critical for VR immersion
- - Ensuring a positive product experience - Low Ping essential for a FPS title
- - Ensuring a positive product experience