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Why Your VR Game is Virtually Useless Without Data
The document outlines a webinar discussing the importance of data in optimizing virtual reality (VR) games, featuring industry experts sharing insights and methodologies for data-driven game development. It highlights various aspects of game design and marketing, emphasizing data's role in decision-making, user engagement, and monetization strategies. The speakers also address technical issues and audience interactions during the presentation.
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Why Your VR Game is Virtually Useless Without Data
- 1. Kiyoto Tamura VP Marketing TreasureData Why your VR game’s virtually useless without data Stewart Rogers Director Marketing Technology VentureBeat Nicolas Nadeau President Exostatic Ben Solganik Producer Survios
- 2. Enable pop-upson your browser. Use headphones or turn up the system’s speakers to hear the presentation, which will stream through your browser. Submit questions or comments to the presenters at any time by hitting the Ask A Question button on top of the web console. Technical issues? Click “Help” or submit a question through the portal. Webinar Optimization
- 3. Kiyoto Tamura VP Marketing TreasureData Why your VR game’s virtually useless without data Stewart Rogers Director Marketing Technology VentureBeat Nicolas Nadeau President Exostatic Ben Solganik Producer Survios
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- 8. NOT SO LONGAGO... Decisions based on employee seniority and driven by ego
- 9. FOCUS GROUPS That wasa good first step but there’s a bit of an issue with only asking questions...
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- 11. WHAT’S ON YOURLAPTOP ? Educational software and productivity software, yes of course.
- 12. CERTAINLY NONE OFTHIS RIGHT?
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- 19. WHY USE DATA? Businessopportunity • Market analysis Community management • User feedback analysis Acquisition / Awareness optimization • UA / Media Campaigns optimization Retention / Engagement • Tutorial optimization • Game mechanic optimization Monetization / Sales • Conversion optimization • Ad Revenue optimization
- 20. SURVIOS ANALYTICS PC CUSTOMSDK SERVER LOGS CONSOLE CUSTOM SDK STEAM API
- 21. TREASURE DATA CUSTOMERDATA PLATFORM (CDP) A Customer Data Platform a marketer-controlled integrated customer database that can support coordinated programs across multiple channels Treasure CDP ID Unification, Segmentation, Syndication Workflow, Query, Reporting, Data Warehouse, Machine Learning Data Collection ID Unification, Segmentation, Syndication Campaign Execution
- 23. WHO WE ARE •Virtual reality company • Our mission: expand the human experience and unlock our creative potential through the power of virtual reality • The first VR-exclusive game that reached #1 on Steam's Global Top Sellers list • The first VR game to make $1 million in a month www.survios.com
- 24. Overview: How weuse analytics • DATA DRIVEN DEVELOPMENT - Interaction with the product - Game Balancing - Understanding play pattern and content preferences • VALIDATE CORE AUDIENCE • ENSURING A POSITIVE PRODUCT EXPERIENCE - Infrastructure monitoring - Client performance monitoring
- 25. Data driven productdevelopment Identifying and prioritizing feature development: •User interaction with the product •Understand play pattern and preferences •Game balancing
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- 27. Tutorials and completionpercentages • Pistol - 84% • Melee - 73% • Shotgun - 69% • Defense Turret - 33% Result: • Optimize tutorial zones • Give players easier and faster ways to access tutorials Onboarding Statistics
- 28. VR Control SchemeAnalysis
- 29. First time playersin Dark Source Step 1: Identify Step 2: Analyze Step 3: Monitor Game Balancing
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- 33. CHANGES: • Cut reloadingammo clip • Simplified Reload • Added Auto-grip option • Improved shotgun handling VALIDATION: • Continue to review Boss’s damage, survivability and victory percentages Boss Hero Analysis
- 34. CHANGES: • Increased Saija’shealth • Improved tutorials VALIDATION: • Reduce punishment for playing a melee character by increasing health pool • Increased percentage of players finishing tutorials Character Tuning: Saija
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- 37. Matchmaking Minimal waiting timeto jump in the action
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- 39. Kiyoto Tamura VP Marketing TreasureData Why your VR game’s virtually useless without data Stewart Rogers Director Marketing Technology VentureBeat Nicolas Nadeau President Exostatic Ben Solganik Producer Survios
Editor's Notes
- #3 Introducing VB Insight
- #24 founded in 2013
- #26 - Identifying and prioritizing feature development is critical - With data we have the ability to know where players are having issues, not just the vocal minorities. SAMPLE ANALYSIS: Interaction with the product Tutorial flow VR Control scheme used Understand play pattern and preferences Character preference Game Balancing Hero tuning using match data
- #28 Onboarding & Tutorial Clarity Players progressing throughout the game without accessing all tutorials or purchasing all abilities therefore having a more difficult time than expected.
- #30 - Example: Level 2
- #31 - Use data to make avatars feel more life-like - Have players be invested in who they’re playing - We optimized hero interaction within game based off of data - Control scheme & weapon interactions
- #32 - Hero selection relative to the quit rate in matches - Boss had a low play rate had a high quit rate - It gave us a data point that boss’ experience wasn’t up to our gameplay standards
- #33 - How heros are working - Information can be drilled down on to look into specific levels - Where heros are doing - How users and heros interact with enemies - Different difficulties within the game itself - Damage and ability usage
- #34 - Problem: Boss (Shotgun) was not being effectively utilized when other heroes were performing as expected. - Cut reloading ammo clip because was too confusing when combined with pump - Simplified reload (one-handed pump) to address learning curve for the hero - Added auto grip option to help attach hands to shotgun pump - Improved shotgun handling by aiming w/ two hands
- #35 - Problem: Saija players had a higher than average number of deaths although general performance regarding damage was appropriate. Improved tutorials for more obvious so players have a better understanding of all abilities available
- #36 - Ensuring a positive product experience - High FPS critical for VR immersion
- #37 - Ensuring a positive product experience - Low Ping essential for a FPS title
- #38 - Ensuring a positive product experience