The document discusses Revlon's product portfolio. It provides details on their product mix, lines, and depth across different categories for women and men including face, eyes, lips, nails, skin care, and fragrances. Product details are given for items within each category along with images and descriptions. The strategies discussed are increasing product width, depth, and length to appeal to more customers and strengthen their market position.

4. Product
“Anything that can
be offered to a
market for
attention ,
acquisition, use or

5. Basic concepts
Product Mix- “ A product mix is the total set of
brands marketed by the company”.
Product Line : A group of related products
manufactured by a company
Product Width- “The number of product line that a
company offers.”
Product Length – “The number of product in the
product line.”
Product Depth- “The different varieties of a product
in a product length.”

6. WOMEN MEN
FACE
EYES
FACE
LIPS
HAIR
NAILS
FRAGRANCE
SKIN
FRAGRANCE

8. FACE
Skin Light
Touch $ Glow
New Complexion
Colorstay

9. SKINLIGHTS
LOTION DUOTONE BLUSH
Enriches the complexion, giving silky, long wearing formula
an all over radiance to the face. Sheer natural shades

10. TOUCH & GLOW
LIQUID FACE POWDER
FOUNDATION
Smoothens and moisturizes for a Long wearing make-up for a sheer
soft, dewy finish glowing look

11. NEW COMPLEXION
LIQUID
FACE POWDER
FOUNDATION
Light as air formula that evens out your Sets make up for longer wear and Oil
skin tone without clogging pores free, irritant free

12. COLORSTAY
MOISTURIZER CAKE
FOUNDATION
POWDER
Moisture Balance formula Lightweight, oil-free formula Flawless finish
is sweat proof

13. EYES
Eye
Shadow
Eye Liner
Mascara
Kohl

14. EYE LINER MASCARA
i. LIQUID EYELINER i. WATER TIGHT MASCARA
ii. FABULINER ii. LASH FANTASY
iii. EYE PEN

15. EYE
KOHL
SHADOW
i. CRÈME EYE SHADOW i. BLACK
ii. POWDER EYE SHADOW ii. BLUE
iii. LIQUID EYE SHADOW iii. GREEN

16. LIPS
Lipstick
Lip Gloss

17. LIPSTIC
i. SUPER LUSTROUS
FRAGRANCE FREE
K
ii. PLUMP LIP
COLOR
iii. SHINY SHEER
smooth, silky rich color Enriched with proteins $ High-shine finish without
with lasting richness carbohydrates, Offers an the stickiness or tackiness
and vibrancy added benefit of SPF15 of ordinary lipgloss

18. LIP
i. SUPER LUSTROUS LIPGLOSS GLOSS ii. GLOSSYLICIOUS LIPGLOSS
Exclusive Liquid Silk Formula with A deliciously shiny lipgloss that gives lips a
vitamins and Aloe keeps lips soft and high shine without a sticky feel.
smooth

19. NAIL
Nail Paint
Remover
French
Manicure

20. NAIL
i. SUPER SMOOTH NAIL ENAMEL
PAINT ii. TOP SPEED NAIL ENAMEL
More fluid formula allows for greater 60 seconds, speed dry polymer
ease of application and quicker dry time base

21. NAIL PAINT REMOVER
i. EXTRA FAST NAIL ENAMEL ii. EXTRA GENTLE NAIL
REMOVER ENAMEL REMOVER
Leaves nails healthy, not dry or stripped For weak, sensitive nails. Removes nail
enamel gently.

22. FRENCH
MANICURE
Secret to fresh perfectly groomed nails that
gives nails a very natural, neat and elegant look

23. SKIN CARE
Touch $ Glow
Pure skin care
Absolute
whitening range
Hydra boost

24. TOUCH & GLOW
Touch $ Glow
advanced fairness
cream
Touch $ Glow
advanced fairness
lotion

25. PURE SKIN CARE
Purifying Purifying Gentle
foam wash cream wash exfoliating
scrub

26. Pore Oil free
minimising moisturizer
toner

27. ABSOLUTE WHITENING
i. Whitening Cream
ii. Whitening Lotion
iii. Whitening Essence
iv. Whitening Serum

28. HYDRA BOOST
Moisture rich Moisture rich Revitalizing
cleansing milk cream wash toner

29. Moisturizing Intense Intense
day cream radiance Moisture
moisturizing balance night
day lotion cream

30. FRAGRANCES
Charlie
Fire $ Ice
Body Sprays

31. CHARLIE RANGE
Charlie Charlie
Urban Instinct

32. FIRE $ ICE
1. Fire $ Ice
Red
i. TANGERINE
ii. ORANGE
iii. MAGNOLIA
2. Fire $ Ice
i. Cool
SNOW
ii. GLACIER

33. BODY SPRAYS

35. FACE
Face
Wash
Cologne
Cream

36. Face wash Cream
i. Oil control i. Pimple corrector
ii. Whitening ii. Mattifying cream
iii. Gentel iii. Anti-blemishes

37. cologne
Fire $ ice cologne charlie cologne

38. HAIR
Shampoo
Conditioner
Color

39. shampoo conditioner
i. Dandruff control i. Green tea
ii. Hydra rescue ii. Strong walnut
iii. SOS calm

41. FRAGRANCE
Charlie
Fire $ Ice

42. CHARLIE
1. Refreshing
Charlie
i. MUSK
ii. SPICES
iii. ENERGY
2. Youthful Charlie
i. REBELLIOUS
ii. DARING

44. FIRE $ ICE
1. Fire
i. PACE
ii. RAW FOREST
iii. PASSION
2. Ice
i. OCEANIC PROFOUND
ii. COOL BLUE
iii. HORIZON FRESHNESS

48. strategies
Increasing the width – company hopes to
capitalize on its good reputation
and skills in present market.
Increasing the depth – the company hopes
to entice the patronage of
buyers of widely differing tastes
and needs.
Increasing the length – company can widen
and strengthen its foot in the

49. Thank You!
REVLON