5. Basic concepts
Product Mix- “ A product mix is the total set of
brands marketed by the company”.
Product Line : A group of related products
manufactured by a company
Product Width- “The number of product line that a
company offers.”
Product Length – “The number of product in the
product line.”
Product Depth- “The different varieties of a product
in a product length.”
6. WOMEN MEN
FACE
EYES
FACE
LIPS
HAIR
NAILS
FRAGRANCE
SKIN
FRAGRANCE
7.
8. FACE
Skin Light
Touch $ Glow
New Complexion
Colorstay
9. SKINLIGHTS
LOTION DUOTONE BLUSH
Enriches the complexion, giving silky, long wearing formula
an all over radiance to the face. Sheer natural shades
10. TOUCH & GLOW
LIQUID FACE POWDER
FOUNDATION
Smoothens and moisturizes for a Long wearing make-up for a sheer
soft, dewy finish glowing look
11. NEW COMPLEXION
LIQUID
FACE POWDER
FOUNDATION
Light as air formula that evens out your Sets make up for longer wear and Oil
skin tone without clogging pores free, irritant free
12. COLORSTAY
MOISTURIZER CAKE
FOUNDATION
POWDER
Moisture Balance formula Lightweight, oil-free formula Flawless finish
is sweat proof
17. LIPSTIC
i. SUPER LUSTROUS
FRAGRANCE FREE
K
ii. PLUMP LIP
COLOR
iii. SHINY SHEER
smooth, silky rich color Enriched with proteins $ High-shine finish without
with lasting richness carbohydrates, Offers an the stickiness or tackiness
and vibrancy added benefit of SPF15 of ordinary lipgloss
18. LIP
i. SUPER LUSTROUS LIPGLOSS GLOSS ii. GLOSSYLICIOUS LIPGLOSS
Exclusive Liquid Silk Formula with A deliciously shiny lipgloss that gives lips a
vitamins and Aloe keeps lips soft and high shine without a sticky feel.
smooth
20. NAIL
i. SUPER SMOOTH NAIL ENAMEL
PAINT ii. TOP SPEED NAIL ENAMEL
More fluid formula allows for greater 60 seconds, speed dry polymer
ease of application and quicker dry time base
21. NAIL PAINT REMOVER
i. EXTRA FAST NAIL ENAMEL ii. EXTRA GENTLE NAIL
REMOVER ENAMEL REMOVER
Leaves nails healthy, not dry or stripped For weak, sensitive nails. Removes nail
enamel gently.
22. FRENCH
MANICURE
Secret to fresh perfectly groomed nails that
gives nails a very natural, neat and elegant look
23. SKIN CARE
Touch $ Glow
Pure skin care
Absolute
whitening range
Hydra boost
42. CHARLIE
1. Refreshing
Charlie
i. MUSK
ii. SPICES
iii. ENERGY
2. Youthful Charlie
i. REBELLIOUS
ii. DARING
43.
44. FIRE $ ICE
1. Fire
i. PACE
ii. RAW FOREST
iii. PASSION
2. Ice
i. OCEANIC PROFOUND
ii. COOL BLUE
iii. HORIZON FRESHNESS
45.
46.
47.
48. strategies
Increasing the width – company hopes to
capitalize on its good reputation
and skills in present market.
Increasing the depth – the company hopes
to entice the patronage of
buyers of widely differing tastes
and needs.
Increasing the length – company can widen
and strengthen its foot in the