This document provides information about L'Oreal, including:
- L'Oreal has a culture of excellence and is a global success with sustained growth and healthy profits.
- It has an exciting business model that is universal, nimble, innovative, and entrepreneurial.
- Research and science are at the heart of L'Oreal's growth, with significant investments in research and development.
- L'Oreal's mission is to offer beauty to all through its commitment to responsible and sustainable growth.
A brand analysis of cosmetic giant L'Oreal. The A comprehensive view on how L'Oreal came to its present form, its business strategies and its tapping into global markets,
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
A brand analysis of cosmetic giant L'Oreal. The A comprehensive view on how L'Oreal came to its present form, its business strategies and its tapping into global markets,
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
These slides talk about the major keys that lead to the success of L'Oreal as a global leader in beauty and cosmetics.
Prepared during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. Reference taken from book - Kotler-Keller: Marketing management
L’Oreal: Local Knowledge, Global Brand
Case Study: What are Some of L’Oreal’s Ways?
Author: Ted Landgraf
The purpose of this case study is: Show how important market
analysis is in all business areas; Know your competition; To strive
and prosper, be an “ABC Organization”; Think outside of the box;
Innovation is powerful; Branding is necessary; Global strategy is
fundamental; Know Your SWOT; and Much more.
These slides talk about the major keys that lead to the success of L'Oreal as a global leader in beauty and cosmetics.
Prepared during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. Reference taken from book - Kotler-Keller: Marketing management
L’Oreal: Local Knowledge, Global Brand
Case Study: What are Some of L’Oreal’s Ways?
Author: Ted Landgraf
The purpose of this case study is: Show how important market
analysis is in all business areas; Know your competition; To strive
and prosper, be an “ABC Organization”; Think outside of the box;
Innovation is powerful; Branding is necessary; Global strategy is
fundamental; Know Your SWOT; and Much more.
L'Oréal - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of L'Oréal containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
L'Oreal Employer Branding and Employee Value Proposition (EVP)Link Humans
L'Oreal's new EVP launched in 2012 after a big listening exercise internally - based on 3 pillars: A thrilling experience, an environment that will inspire you & a school of excellence. Note: This is not Link Humans work, all L'Oréal - thanks to Dennis de Munck for this information.
Introduction to the Lean Startup methodology, including Customer Development, Business Model Canvas and Lean Canvas. This presentation is the first part of Studiio's 2-day training on Lean Startup for corporations and is largely inspired by presentations from Steve Blank, Eric Ries and Alexander Osterwalder. More information on Studiio Paris (in French): www.studiio.co
Recently I have been asked by a Global Luxury Fashion leading group, listed at the stock exchange, to speak to its top executives about "being a leader in a global enterprise".
I am pleased to take you through my personal story telling and share my personal key learnings.
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DPZ & Partners is a recently established advisory firm. We are the trusted advisor to Shareholders, Entrepreneurs and C-level about leadership, corporate strategy, corporate governance, merger&acquisition. Our credibility is based on leadership roles succesfully held in enterprises over the last 25 years. www.dpzandpartners.com
4. WHO WE ARE
A FINANCIAL POWERHOUSE
With sustained growth, L’Oréal is consistently ahead of the Beauty
market trend and generates a healthy growing profit
5. WHO WE ARE
A GLOBAL SUCCESS
L’ORÉAL’S WORLDWIDE PERFORMANCES
Like-for-like sales trend 2011/2012
6. WHO WE ARE
AN EXCITING BUSINESS MODEL
UNIVERSAL NIMBLE
Is the opposite of uniformization. Beauty is a fast moving business.
It means that we globalize our Our company is able to adapt
brands, but localize the and be proactive in all fields.
formulas, to create products that
are adapted to different
cultures, beauty
traditions, lifestyles and
purchasing power in every part of
the world.
INNOVATIVE ENTREPRENEURIAL
Innovation is in the DNA Our different Brands are organized
of our company. like a flotilla
Every single function aims of speed boats benefiting from the
to innovate in their field. means of a giant cruiser.
7. WHO WE ARE
OUR SCIENTIFIC HERITAGE
FOUNDED BY A SCIENTIST
RESPONSIBLE INNOVATION
Predictive evaluation
Green chemistry
Eco-design
RESEARCH AT THE HEART
OF L’ORÉAL’S GROWTH
721 million € invested in 2011
3676 employees of 60 nationalities
613 patents in 2011
1/3 of the R & I budget devoted to Advanced
Research
100 active cooperation agreements with leading
academics
8. OUR MISSION & AMBITION
OUR MISSION
OFFERING
BEAUTY
T O A L L
BEAUTY BEAUTY
IS UNIVERSAL IS A SCIENCE
BEAUTY BEAUTY
IS A LANGUAGE IS A COMMITMENT
10. OUR MISSION & AMBITION
OUR ENGAGEMENT
RESPONSIBLE GROWTH
Safe, effective high quality products
A commitment to reducing the environmental impact
Responsible, solid and transparent relationship
with Group’s suppliers
SUSTAINABLE GROWTH
A strategy for universalizing beauty that respects
the diversity of the world
SOLIDARITY SOURCING
PROGRAMME
The group is opening up to new types of suppliers like
companies supportive of working of disabled
people, promoting social integration, minority –
owned, companies or fair trade producers
11. OUR MISSION & AMBITION
OUR ENGAGEMENT
COMMITMENT
The L’Oréal Foundation supports
international programs related
to Science and Generous Beauty
12. YOUR JOB AT L’ORÉAL
INSPIRING & EXCITING COMPANY
A THRILLING
EXPERIENCE
AN ENVIRONMENT
THAT WILL INSPIRE
YOU
A SCHOOL
OF EXCELLENCE
19. YOUR CAREER AT L’ORÉAL
HUMAN RESOURCES UNIQUE POLICY
THE HUMAN ADVENTURE
AT L’ORÉAL A COLLECTIVE
“PEOPLE are at the center of L’Oréal as a company. ADVENTURE
They are at the heart of our shared adventure in the
beauty business.” Jérome Tixier,
Executive Vice president Human Resources
and Advisor to the Chairman
AN INDIVIDUAL
ADVENTURE
DIVERSITY
AT L’ORÉAL
20. YOUR CAREER AT L’ORÉAL
YOUR PERSONAL DEVELOPMENT
INTEGRATION & TRAINING CAREER DEVELOPMENT
L’Oréal FIT (Follow up & Integration By Experience: increasing your job
Track), a personalized guidance program scope.
for all newcomers to the L’Oréal Group.
By Education: acquiring more
Formal training in your country and 5 knowledge and skills.
Development Centers worldwide.
By Exposure: mentoring
E-learning solutions. and coaching support.
INTERNATIONAL MOBILITY
We wish to develop our people
through international assignments,
to broaden their horizons and
develop their practical know-how
in different countries.
21. JOIN L’ORÉAL
CAREERS.LOREAL.COM
CAMPUS INTERNSHIPS
1/3 of all the graduates we recruit
are former interns.
GLOBAL OPPORTUNITY
PROGRAM
Challenging missions providing you
with an experience abroad.
22. JOIN L’ORÉAL
CAREERS.LOREAL.COM
MANAGEMENT TRAINEE L’ORÉAL BRANDSTORM
PROGRAM brandstorm.loreal.com
REVEAL BY L’ORÉAL
reveal-thegame.com