CASE-STUDY ANALYSIS.................

1. PRESENTED BY:
P.LAKSHMAN

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PRESENTED BY
LAKSHMAN
MANORANJAN
PRASANJEET
MANASWINI
SARMILEE

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STRUCTURESTRUCTURE:-:-
• INTRODUCTIONINTRODUCTION
• PORTER’S FIVE FORCESPORTER’S FIVE FORCES
• SWOT ANALYSISSWOT ANALYSIS

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INTRODUCTIONINTRODUCTION
 It was founded by Acharya balkrishnan & Yoga guru RAMDEV
PATANJALI PRIVATE LTD. Setup in 2006
Converted into patanjali public company in 2007
OBJECTIVE - sell FMCG, herbal, and ayurvedic products at a cheaper price than
competitors
SETUP VERIOUS COMPANY WITH THE HELP OF by Acharya balkrishnan
PATANJALI BIO RESEARCH INSTITUTE
PATANJALI FOOD & HERBAL PARK
PATANJALI YOGPEETH TRUST
PATANJALI GRAMODHYOG

5. PORTER’s FIVE FORCESPORTER’s FIVE FORCES

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PORTER’s FIVE FORCESPORTER’s FIVE FORCES
Bargaining power of buyers
o Reliable offering from local pharmaceutical industry
o Time factor associated with ayurvedic industry
 It is a long term process
 Short term users switch to allopathic
 Patanjali need a mix of medicines as well as
Yoga to get the best result
o Preference for alternate medicines when it comes
to specific disease

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PORTER’s FIVE FORCESPORTER’s FIVE FORCES
Bargaining power of supplier
 Political conflicts and lack of Govt. support-
Due to many of Baba Ramdev’s socialist and anti political activity certain
sect.suppliers are facing pressure at a poitical level not to provide
regular supplies to the patanjali.As a result they had set up their own
herbal gardens which has over 200 medicinal herbs and plant.
 Rare herbs gives suppliers immense bargaining power
Certain medicinal herb which can be grown only in certain climate zone
having certain type of soil for that patanjali rely on external supplier.
This directly hands immense bargaining power to the supplier as they
can inflate the price way beyond the actual market rate.

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PORTER’s FIVE FORCESPORTER’s FIVE FORCES
THREAT OF SUBSTITUTE
o Allopathic industry is run in a highly organized way
 It uses multiple strategies to sale their product
 It gives incentives and bonus to prescribe their medicines
 People always listen to highly qualified Doctors
o Threat from homeopathic medicines
 Lack of awareness about Ayurveda
 Certain sections completely rely on Homeopathic

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PORTER’s FIVE FORCESPORTER’s FIVE FORCES
hreat of new entrants-:
. Sub par products from new entrants
Some of the new entrant in to the herbal product segment offer sub
ubstandard product made out of substitute plant rather than actual herbs
or specific use. This can lead to over all degradation of the reputation of
erbal and ayurvedic product.
. Emergence of new local and national players
Due to increasing popularity of ayurvedic and natural product both nationally
nd globally, many new firm entering this segment. They advertise heavily
hrough multiple channels.

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COMPETETORSCOMPETETORS
DABUR
BAIDYANATH
ZANDU
80% MARKET SHARE
HIMALAYAS
EMAMI
JOVEES
ESTABLISHED HERBAL BRAND

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SWOT AnalysisSWOT Analysis
STRENGTH:-
Low opportunity cost:-
The company enjoys low operational costs and more operational
profit % compare to many other big players like Ranbaxy & sons
pharmaceuticals
Sl No. Company Operating Cost in(Rupees)
1 PAL 72,06,071
2 Sun Pharmaceuticals 7,14,70,400
3 Cipla Ltd. 6,16,14,800
4 Dabur Ltd. 5,22,83,000

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PATANJALI AROGYA KENDRA > 3,790
PATANJALI CHIKITSALYA 1,088
PATANJALI SWADESHI KENDRA 11,000
SWOT AnalysisSWOT Analysis
Large Distribution Network
PAL has an extensive distribution network spread across the Country

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SWOT AnalysisSWOT Analysis
WEAKNESS:-
 Strong Global Competition
 PAL has been extensively doing well in India but to establish it
Globally, needs a lot of strategy and hard work. Due to the presence
of well establish players in the market like BACFO,HIMALAYA
Etc.
 Low Expert Levels
 Presently the company is focused only in India. Extensive growth
globally has many hindrance from expert policies to International
rules in the field of medicines Etc.

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SWOT AnalysisSWOT Analysis
OPPERTUNITY:-
 Untapped Rural market
 Rising Income and Purchasing power
 Export potential

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SWOT AnalysisSWOT Analysis
THREATS:-
 Political attacks
 Replication of products
 Policies

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