The cosmetics industry in India is growing rapidly at 15-20% annually. Lakme is the country's largest cosmetics brand and was the first to introduce makeup to Indian women over 50 years ago. It has a wide range of skin care and color cosmetic products as well as beauty salons. While Lakme faces competition from international brands, it has strengths in its brand recognition, product range, and distribution channels in India.

2. The cosmetic industry is a profitable
business for most of the manufacturers of
cosmetic products. The cosmetic industry
worldwide seems to be continuously
developing, now more than ever with the
advent of the Internet companies.
Many famous companies sell their cosmetic
products online also in countries in which
they do not have representatives.
Cosmetics

3. The cosmetics market can be segregated into talcum
powder, colour cosmetics (lip, eye, face, and nail care
products), deodorants, and perfumes. The cosmetics
market has been growing at the rate of 15-20% for the
last few years. The sector has witnessed growth mainly
from medium and low priced category that accounts
for 90% of the cosmetic market.
Cosmetics

4. Today, India is captivating the mainstream
cosmetic industry in a big way. From high-end
brands creating makeup shades based on the
country’s bright colors to skin- and hair-care
lines capitalizing on Ayurveda, an ancient
medicinal system using herbs and other natural
ingredients, when it comes to beauty, inside and
out, the industry is increasingly turning to the
world’s second-most-populous country.
Cosmetics

5. Top 10 Cosmetic Brands in India
• Lakme
• L’Oreal
• Elle 18
• Revlon
• Clinique
• Avon
• Maybelline
• Color Bar
• Mac
• Chambor
Cosmetics

6. Size of the Industry
The size of Indian Cosmetics Industry globally is $ 274
billion, while that of the Indian cosmetic industry is $ 4.6
billion.
Market Capitalization
According to analysis and figures given by the
Confederation of Indian Industries (CII), the total Indian
beauty and cosmetic market size currently stands at
US$950 million and showing growth between 15-20%
per annum.
Output per annum
Industry sources estimate a rapid growth rate of 20% per
annum
Percentage in World
Market
The overall beauty and wellness market that includes
beauty services stands at about US$2,680 million,
according to CII estimates.
INDIAN COSMETIC INDUSTRY
Cosmetics

7. Cosmetics

8. Lakme
1. Half a century ago, as lakme took her steps into
freedom, Lakme, first beauty brand was born.
2. Lakme tapped into what would grow to be amongst
the leading, high consumer interest segments in the
Industry that of skincare and cosmetic products.
3. Armed with a potent combination of foresight,
research and constant innovation. Lakme has grown to
be the market leader in the cosmetics industry .
4. Lakme today has grown to have a wide variety of
products and services .

9. Competitors of lakme
Several Multinational companies such as :
 REVLON,YARDLY,GARNIER,L’OREAL entered in
the market .These companies initially cashed on their
international brand .
 Revlon, ponds & Avon with the major part of the rest.
.
 Other international brand in the sector include
L’Oreal some , of them engaged in the level if
marketing model for their products.

10. Key Facts:
• Lakme was the country's first cosmetic brand to introduce make up
to Indian women and takes pride in being the expert on Indian Beauty
for over 50 years
• It is a complete beauty brand spanning colour cosmetics & skin care
and extending to beauty services through the network of Lakme
Beauty Salons.
• Its bond with beauty and fashion is manifested through the Lakme
Fashion Week, which is now the largest fashion event of its kind in the
country.

11. Lakme Products

12. Product Categories:
• Lakme fruit blast face wash
• Lakme Perfect Radiance
• Lakme discover glow
• Cleanser
• Moisture
• Lakme Absolute

15. Lakme can have the following characteristics that determine
its personality:
•Someone who takes care of your beauty needs.
•A long lasting beautification product range.
•Something that is not harsh on your body or harmful for your
beauty.
•A product that provides you with an option of getting beautiful hair.
•A product that helps you get a beautiful skin.
•A cosmetic product that you can wear for the entire day and not a
special occasion.

16. Product Description
 Lakme is a world known and great cosmetic company
 A wonderful gift hamper for today’s women
 This gift hamper is a great choice for gifting on any occasion.

18. Indian Consumer Behaviour
 Indian Consumer is complex
 Consumer is the king
 Understanding behaviour of consumer is key to
the success.
 Consumer behaviour is normally flexible and
uncertain.
 It is based on economic, social and cultural
behaviour.

19. Indian Cosmetic Industry
•The Indian cosmetic industry is growing in terms of
product development and marketing.
•The main reason for boom in cosmetic industry has
increasing fashion and beauty consciousness coupled
with rising incomes and focus on health and fitness.

20. INDIAN MEN AND WOMEN COSMETIC USER
 Major Segment of buyer of beauty products in India.
 Women are more beauty Conscious.
 More males in India are also becoming conscious about the
look.
 For Instance, In India many products exclusively for men
have been introduced such as Fair and Handsome, Garnier
Men Power light, Head & Shoulder for men,Nivea Face
Cream.
CUSTOMER PERCEPTION

22. Cosmetics evolved into daily necessities
similar to food items
11%
23%
10%
5%
23%
8%
20%
Cosmetics Prefence of Men and Women
Personal Hygiene Male Specific Make up
Facial Care Hair Care Bodycare
Others

23. Strength:
•High quality manpower resources
•Brand Name
•Vast range of products and services
•Distribution Channel
•Unilever global technology capability
Weakness:
•High Services costs
•Use of Hard Chemicals
Opportunities:
•Brand growth through increased
consumption depth .
•Growth in Business of beauty saloons.
•Lakme Beauty Training academy in
Mumbai, Chennai and New Delhi.
Threats:
•Aggressive price competition from local
and multinational players.
•Availability of cheap beauty products .
•Reports regarding presence of LEAD in
lipsticks.