Lakme brand
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This document provides an overview of Lakme, an Indian cosmetics brand. It discusses Lakme's history, competitors in the industry, distribution channels, products, services and advertisements. Key points include that Lakme was founded in 1952 and is now owned by Hindustan Unilever. It has a wide range of beauty products and services available through its own salons, exclusive stores, supermarkets and via distributors. Lakme focuses on training its beauticians and developing new products.
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Lakme ppt
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever that started in 1950 at the request of Jawaharlal Nehru to produce beauty products domestically. It began as a subsidiary of the Tata Group and was later sold to HUL in 1996. Lakmé has grown to become a leader in the Indian cosmetics market with a wide range of products and over 200 salons across India. It faces competition from international brands but maintains popularity through innovation and celebrity brand ambassadors.
Lakhme company profile
Lakme is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically rather than having Indian women spend foreign exchange abroad. Today, Lakme continuously innovates to offer a wide range of cosmetics, skincare, and salon services, combining international technology with an understanding of Indian women's needs. Lakme is considered one of the most trusted brands in India according to various brand trust reports.
Lakme Marketing Strategy
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
Lakme ppt
Lakme is an Indian cosmetics brand owned by Hindustan Unilever that was originally founded in 1973 as a subsidiary of the Tata Group. The document discusses Lakme's Fruit Blast face wash series, which includes variants with berries, melons, citrus, and honey. It provides pros and cons of the different variants from customer reviews. The marketing motive is to make customers aware of the benefits of fruit extracts for skin through advertising. A survey found that customers purchase the face wash monthly and find the pricing optimal, with citrus rain being the most popular variant.
my own lakme project (3)
This document provides a project report on the marketing strategies of Lakme cosmetics company. It includes an introduction, objectives, scope, and limitations of the study. The research methodology section describes the sample size, data collection tools used, and presentation methods. It also includes an industry overview chapter with information on major players in the cosmetics industry. The report then provides an overview of Lakme, including its achievements, organizational structure, and how it satisfies customers through its marketing mix of product, price, promotion, and place of distribution.
Lakme
Lakme is an Indian cosmetics brand founded in 1973 that offers a wide range of beauty products. It discusses Lakme's competitors in the industry, as well as its distribution channels, services offered at beauty salons, and product lines. A SWOT analysis is also provided, noting strengths like its brand name and distribution network, as well as weaknesses like high service costs and threats from low-cost competitors.
Lakme
This document provides an overview of a research report on Lakme, a cosmetics brand owned by Hindustan Unilever Ltd. The report includes an introduction to the company's history and objectives. It outlines the research methodology used, which involved primary data collection through questionnaires and secondary data collection from sources like company reports, magazines and articles. It discusses Lakme's competitive environment and profiles elements of the company like its board of directors, research and development team and human resources. The report also includes chapters on data analysis, a SWOT analysis of Lakme, conclusions and limitations. It aims to understand how Lakme can improve its brand personality and promotional strategies to maintain its leading market position.
Lakme marketing strategy
1) Lakme is an Indian cosmetics brand owned by Hindustan Unilever that was started in 1952 by JRD Tata to manufacture beauty products domestically and reduce foreign exchange spending.
2) It was named after the French opera Lakme, which refers to the Hindu goddess Lakshmi who represents wealth and beauty.
3) Over time, Lakme has expanded its product line and opened beauty salons across India to provide consumers with a comprehensive beauty experience.
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Lakme ppt
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever that started in 1950 at the request of Jawaharlal Nehru to produce beauty products domestically. It began as a subsidiary of the Tata Group and was later sold to HUL in 1996. Lakmé has grown to become a leader in the Indian cosmetics market with a wide range of products and over 200 salons across India. It faces competition from international brands but maintains popularity through innovation and celebrity brand ambassadors.
Lakhme company profile
Lakme is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically rather than having Indian women spend foreign exchange abroad. Today, Lakme continuously innovates to offer a wide range of cosmetics, skincare, and salon services, combining international technology with an understanding of Indian women's needs. Lakme is considered one of the most trusted brands in India according to various brand trust reports.
Lakme Marketing Strategy
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
Lakme ppt
Lakme is an Indian cosmetics brand owned by Hindustan Unilever that was originally founded in 1973 as a subsidiary of the Tata Group. The document discusses Lakme's Fruit Blast face wash series, which includes variants with berries, melons, citrus, and honey. It provides pros and cons of the different variants from customer reviews. The marketing motive is to make customers aware of the benefits of fruit extracts for skin through advertising. A survey found that customers purchase the face wash monthly and find the pricing optimal, with citrus rain being the most popular variant.
my own lakme project (3)
This document provides a project report on the marketing strategies of Lakme cosmetics company. It includes an introduction, objectives, scope, and limitations of the study. The research methodology section describes the sample size, data collection tools used, and presentation methods. It also includes an industry overview chapter with information on major players in the cosmetics industry. The report then provides an overview of Lakme, including its achievements, organizational structure, and how it satisfies customers through its marketing mix of product, price, promotion, and place of distribution.
Lakme
Lakme is an Indian cosmetics brand founded in 1973 that offers a wide range of beauty products. It discusses Lakme's competitors in the industry, as well as its distribution channels, services offered at beauty salons, and product lines. A SWOT analysis is also provided, noting strengths like its brand name and distribution network, as well as weaknesses like high service costs and threats from low-cost competitors.
Lakme
This document provides an overview of a research report on Lakme, a cosmetics brand owned by Hindustan Unilever Ltd. The report includes an introduction to the company's history and objectives. It outlines the research methodology used, which involved primary data collection through questionnaires and secondary data collection from sources like company reports, magazines and articles. It discusses Lakme's competitive environment and profiles elements of the company like its board of directors, research and development team and human resources. The report also includes chapters on data analysis, a SWOT analysis of Lakme, conclusions and limitations. It aims to understand how Lakme can improve its brand personality and promotional strategies to maintain its leading market position.
Lakme marketing strategy
1) Lakme is an Indian cosmetics brand owned by Hindustan Unilever that was started in 1952 by JRD Tata to manufacture beauty products domestically and reduce foreign exchange spending.
2) It was named after the French opera Lakme, which refers to the Hindu goddess Lakshmi who represents wealth and beauty.
3) Over time, Lakme has expanded its product line and opened beauty salons across India to provide consumers with a comprehensive beauty experience.
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Marketing Live Project (Lakme)
Lakme is a leading Indian cosmetics brand owned by Hindustan Unilever. It offers a wide range of products including lipsticks, which range in price from Rs. 475 to Rs. 1200. Lakme uses celebrities as brand ambassadors and sponsors the Lakme Fashion Week to promote its products. It focuses on targeting young, urban women and positions itself as a customized beauty brand for Indian customers.
Lux (H.U.L.) positioning of Lux
Lux is HUL's beauty soap brand that is positioned as affordable glamour. It has been able to maintain market leadership in the toilet soap category with a 54.3% market share due to strong brand image, reliable quality, and widespread distribution network. Lux soap is purchased regularly by consumers for its association with celebrities and ability to beautify skin at an affordable price point. While it faces competition from internal and external brands, Lux continues to be the most popular bar soap in India due to high demand and emotional connection with consumers who expect it to make their skin beautiful.
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1) Marico India Ltd is a consumer goods company founded in 1857 and headquartered in Mumbai. It provides coconut, hair, skin care and other products.
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Lakme assignment
This project is made in 2018. I have tried to make it as latest as possible about the product and promotion mix about Lakme. Marketing assignment. You can find its all product and services and how marketing tools are used in it.
research methodology project on lakme
This document appears to be a student research project on customer buying behavior towards Lakme cosmetic products. It includes an introduction on the cosmetics industry in India, background on the Lakme brand, objectives and hypotheses of the study. It then describes the sample and data collection methods, which involved a questionnaire given to 20 Lakme customers. The majority of the document involves analyzing the responses to the questionnaire, including findings around customer satisfaction, brand loyalty, reasons for preference, desired changes and willingness to continue purchasing. In summary, it analyzes primary data from Lakme customers to understand their buying behaviors and perceptions of the brand.
A case study on lifebuoy
The document discusses the Lifebuoy brand of soap, which was established in the 1890s in India. It provides key facts about the brand such as that it is owned by Unilever and focuses on health and hygiene. The summary discusses Lifebuoy's origins, positioning as an affordable antiseptic soap, and its health education programs in rural areas that have reached over 100 million people. It also covers Lifebuoy's brand extensions over time to adapt to competition and changing consumer needs.
Marico
Marico is an Indian consumer goods company founded in 1987 and headquartered in Mumbai. It produces beauty and wellness products including hair oils, edible oils, and personal care items. Marico owns several leading brands in India such as Parachute coconut oil, Saffola edible oil, and Hair & Care hair oil. Parachute has over 50% market share in India's coconut oil category and is the top-selling brand. Marico focuses on marketing its products affordably to mass consumers through retail stores and television, print, and digital advertising.
Segmentation Targeting Positioning OF Hindustan Unilever limited
This document discusses Hindustan Unilever's segmentation, targeting, and positioning of their soaps and detergents segment. It outlines how they segment soaps based on hygiene, beauty, fragrance, and ayurvedic attributes and how they segment detergents based on value, social image, and emotional connections. It also discusses the product concepts, branding, and packaging of some of their popular soap and detergent brands like Lifebuoy, Lux, Pears, Dove, Hamam, Wheel, Sunlight, and Surf Excel targeted towards different segments.
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Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with over 80 years of operations in India. HUL has a wide portfolio of brands across 20 categories and serves over 2 billion consumers. The company generates an annual turnover of Rs. 25,206 crores with over 16,000 employees. HUL has a long history starting from 1888 and has grown over the years through mergers and acquisitions to become the market leader. It focuses on product innovation, effective marketing strategies, and strong distribution network to maintain its leading position in the competitive Indian FMCG sector.
Lakme Absolute Brand Extension Analysis
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Lakme - Social Media strategy for brand development
This document discusses Lakme, an Indian brand of cosmetics. It provides details on Lakme's origin as a company founded by JRD Tata in 1952 at the request of Nehru. It discusses Lakme's growth and acquisition by Hindustan Unilever Ltd, its product lines, and strategies for promoting the brand on social media platforms like Facebook and YouTube. These include targeting celebrities, influencers, fashion bloggers, and mass audiences while highlighting Lakme's unique selling proposition of understanding Indian women's needs.
Santoor Soap
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Lux as a Brand
The document provides a history and overview of the Lux soap brand. It notes that Lux was first produced in the UK in 1899 and its trademark was registered in the US in 1900. Some key details include that Lux was launched in India in 1929 and the US in 1916. It became the best-selling soap brand worldwide and is purchased over 12 million times per day globally. The document discusses Lux's advertising, pricing, variants, promotions, packaging, celebrity endorsements, and SWOT analysis.
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Project report-on-lakme
The document is a research report on Lakme, a cosmetics brand owned by Hindustan Unilever. It discusses the growth of the cosmetics industry in India and Lakme's position as a market leader. The report aims to understand how Lakme can retain customers and its market position against growing competition. Primary and secondary research was conducted, including questionnaires distributed to Lakme customers. The report examines factors like brand awareness, price, communication, and customer satisfaction to evaluate Lakme's performance and identify ways to strengthen its brand personality and promotional strategies.
Lakme vs loreal
Lakme and L'Oreal are two major cosmetics brands in India. Lakme is an Indian brand owned by Unilever that was started in 1952 and is named after the French opera Lakme. L'Oreal is a French company and the world's largest cosmetics company, founded in 1909 by Eugène Schueller. It entered the Indian market in 1997. While L'Oreal has a larger international presence and product range, covering brands like L'Oreal Paris, Maybelline New York, and Matrix, surveys showed Indian consumers preferred and had more loyalty towards Lakme due to its lower prices, brand reputation as an Indian company, and products that better suit basic needs.
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Titan launched a premium Swiss watch brand called Xylys in India priced between INR 10,000-33,000. Xylys offered over 60 models across contemporary, classic, and sport collections. With economic liberalization and growth in disposable incomes, the luxury watch market in India was estimated to be growing at 20% annually. However, Titan's Xylys brand faced challenges in establishing itself against well-known European brands in terms of positioning and perception. The case examines behavioral concepts around how consumers perceive luxury watch brands and their self-identity.
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Lakme was the first Indian Cosmetic brand. In this PPT we discuss about how Lakme uses several brand elements to provide its brand a premium look.
Lux
HUL is India's largest FMCG company touching 2 out of 3 Indian consumers. It has a wide product mix of 20 categories including home and personal care products and food and beverages. Lux soap was launched in India in 1929 and over the years has been positioned as the beauty soap of stars and common girls aged 16-35 from middle income groups. HUL has a strong distribution network reaching over 1 million retail outlets across India using its IT-powered RSNet system. Lux soap comes in various variants with different fragrances and packaging sizes and is promoted through celebrity endorsements.
HUL India - Shampoo's product portfolio
The document discusses the FMCG sector and shampoo market in India. It provides details about HUL, the market leader in FMCG, and its portfolio of food, personal care and home care brands. Regarding shampoos, it notes that the market is growing but still has low penetration. It analyzes the market share of major shampoo brands such as Sunsilk, Head & Shoulders, Pantene, Dabur and Clinic. The document then focuses on Clinic All Clear shampoo, providing a SWOT analysis and details on its variants, positioning and new product launches. It maps major shampoo brands based on anti-dandruff effectiveness and availability. Finally, it summar
Asian paints- Product mix
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Marketing Live Project (Lakme)
Lakme is a leading Indian cosmetics brand owned by Hindustan Unilever. It offers a wide range of products including lipsticks, which range in price from Rs. 475 to Rs. 1200. Lakme uses celebrities as brand ambassadors and sponsors the Lakme Fashion Week to promote its products. It focuses on targeting young, urban women and positions itself as a customized beauty brand for Indian customers.
Lux (H.U.L.) positioning of Lux
Lux is HUL's beauty soap brand that is positioned as affordable glamour. It has been able to maintain market leadership in the toilet soap category with a 54.3% market share due to strong brand image, reliable quality, and widespread distribution network. Lux soap is purchased regularly by consumers for its association with celebrities and ability to beautify skin at an affordable price point. While it faces competition from internal and external brands, Lux continues to be the most popular bar soap in India due to high demand and emotional connection with consumers who expect it to make their skin beautiful.
marico limited
1) Marico India Ltd is a consumer goods company founded in 1857 and headquartered in Mumbai. It provides coconut, hair, skin care and other products.
2) In 2010, Marico's operating profit margin of 16.01% and net profit margin of 11.57% were the highest of the past 5 years, indicating increased profitability.
3) Key financial ratios like earnings per share and return on net worth have also increased from 2009-2010, demonstrating the company's improved performance and returns to shareholders over this period.
Dabur portfolio
Dabur India Limited is one of India's largest FMCG companies, ranked first globally for Ayurvedic and natural health care products. It has a wide portfolio of products across hair care, oral care, health care, skin care, home care, and foods. Dabur has a strong distribution network of over 2.8 million retail outlets and a global presence in over 60 countries. It employs a product mix strategy across categories and a product depth strategy within categories through multiple related product lines. In the last fiscal year, Dabur reported a profit after tax of Rs. 645 crores.
Lakme assignment
This project is made in 2018. I have tried to make it as latest as possible about the product and promotion mix about Lakme. Marketing assignment. You can find its all product and services and how marketing tools are used in it.
research methodology project on lakme
This document appears to be a student research project on customer buying behavior towards Lakme cosmetic products. It includes an introduction on the cosmetics industry in India, background on the Lakme brand, objectives and hypotheses of the study. It then describes the sample and data collection methods, which involved a questionnaire given to 20 Lakme customers. The majority of the document involves analyzing the responses to the questionnaire, including findings around customer satisfaction, brand loyalty, reasons for preference, desired changes and willingness to continue purchasing. In summary, it analyzes primary data from Lakme customers to understand their buying behaviors and perceptions of the brand.
A case study on lifebuoy
The document discusses the Lifebuoy brand of soap, which was established in the 1890s in India. It provides key facts about the brand such as that it is owned by Unilever and focuses on health and hygiene. The summary discusses Lifebuoy's origins, positioning as an affordable antiseptic soap, and its health education programs in rural areas that have reached over 100 million people. It also covers Lifebuoy's brand extensions over time to adapt to competition and changing consumer needs.
Marico
Marico is an Indian consumer goods company founded in 1987 and headquartered in Mumbai. It produces beauty and wellness products including hair oils, edible oils, and personal care items. Marico owns several leading brands in India such as Parachute coconut oil, Saffola edible oil, and Hair & Care hair oil. Parachute has over 50% market share in India's coconut oil category and is the top-selling brand. Marico focuses on marketing its products affordably to mass consumers through retail stores and television, print, and digital advertising.
Segmentation Targeting Positioning OF Hindustan Unilever limited
This document discusses Hindustan Unilever's segmentation, targeting, and positioning of their soaps and detergents segment. It outlines how they segment soaps based on hygiene, beauty, fragrance, and ayurvedic attributes and how they segment detergents based on value, social image, and emotional connections. It also discusses the product concepts, branding, and packaging of some of their popular soap and detergent brands like Lifebuoy, Lux, Pears, Dove, Hamam, Wheel, Sunlight, and Surf Excel targeted towards different segments.
HUL
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with over 80 years of operations in India. HUL has a wide portfolio of brands across 20 categories and serves over 2 billion consumers. The company generates an annual turnover of Rs. 25,206 crores with over 16,000 employees. HUL has a long history starting from 1888 and has grown over the years through mergers and acquisitions to become the market leader. It focuses on product innovation, effective marketing strategies, and strong distribution network to maintain its leading position in the competitive Indian FMCG sector.
Lakme Absolute Brand Extension Analysis
Hindustan Unilever launched Lakmé Absolute, a premium cosmetics line, to target younger urban women seeking luxury beauty products. Lakmé Absolute competes with L'Oreal Paris in offering a variety of high-quality makeup and skincare with an emphasis on hydration and modern styles. While the brands have similar product ranges and prices, Lakmé Absolute differentiates by promoting self-reinvention and fashionability at reasonable prices. It aims to position itself as an everyday luxury brand for consumers seeking international appeal with Indian skin benefits. However, strong similarities between premium beauty brands make differentiation challenging in an expanding market.
Lakme - Social Media strategy for brand development
This document discusses Lakme, an Indian brand of cosmetics. It provides details on Lakme's origin as a company founded by JRD Tata in 1952 at the request of Nehru. It discusses Lakme's growth and acquisition by Hindustan Unilever Ltd, its product lines, and strategies for promoting the brand on social media platforms like Facebook and YouTube. These include targeting celebrities, influencers, fashion bloggers, and mass audiences while highlighting Lakme's unique selling proposition of understanding Indian women's needs.
Santoor Soap
Santoor is the third largest selling soap brand in India, launched in 1986 and targeting middle class housewives. It focuses on urban and semi-urban females aged 25-35 from upper and upper middle class families with a demand for high quality products. Santoor competes with natural skin care brands like Margo, Chandrika, Hamam, and Mysore sandal. It offers soaps, deodorants, face washes, and hand washes in variants like orange, pureglo, gold, white, and baby.
Lux as a Brand
The document provides a history and overview of the Lux soap brand. It notes that Lux was first produced in the UK in 1899 and its trademark was registered in the US in 1900. Some key details include that Lux was launched in India in 1929 and the US in 1916. It became the best-selling soap brand worldwide and is purchased over 12 million times per day globally. The document discusses Lux's advertising, pricing, variants, promotions, packaging, celebrity endorsements, and SWOT analysis.
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The document is a research report on Lakme, a cosmetics brand owned by Hindustan Unilever. It discusses the growth of the cosmetics industry in India and Lakme's position as a market leader. The report aims to understand how Lakme can retain customers and its market position against growing competition. Primary and secondary research was conducted, including questionnaires distributed to Lakme customers. The report examines factors like brand awareness, price, communication, and customer satisfaction to evaluate Lakme's performance and identify ways to strengthen its brand personality and promotional strategies.
Lakme vs loreal
Lakme and L'Oreal are two major cosmetics brands in India. Lakme is an Indian brand owned by Unilever that was started in 1952 and is named after the French opera Lakme. L'Oreal is a French company and the world's largest cosmetics company, founded in 1909 by Eugène Schueller. It entered the Indian market in 1997. While L'Oreal has a larger international presence and product range, covering brands like L'Oreal Paris, Maybelline New York, and Matrix, surveys showed Indian consumers preferred and had more loyalty towards Lakme due to its lower prices, brand reputation as an Indian company, and products that better suit basic needs.
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This document provides a brand analysis and recommendations for re-launching the Timotei haircare brand. It finds that Timotei is under-positioned in the market and not emphasizing its key asset of natural products. Brand elements like logo, slogan, and packaging are dated and do not attract Timotei's target audience of women aged 16-30. Recommendations include targeting fashion/beauty bloggers, redesigning logo/packaging to focus on natural qualities, launching social media accounts, and running a contest for a new "Timotei girl" to feature in print ads in magazines like Cosmopolitan. The goal is to modernize Timotei's image while staying true to its natural
Assignment 1 l'oreal
Brand refers to a combination of a promise, logo, design, and symbol that creates a value selling proposition and reputation for a company, product, or person. It is a journey that begins with brand architecture that organizes a company's portfolio of consumer, luxury, professional, and active brands. A brand establishes a promise and image through ambassadors, community, equity, and loyalty while also serving as an employer brand through genealogy and living the brand concept. Regular analysis of strengths, weaknesses, opportunities, and threats helps evaluate and make recommendations for the brand.
Comparative Analysis
This document provides an analysis of various lipstick brands in India, with a focus on Lakme brand. It includes an introduction, definitions of lipstick, types of lipsticks, information on the global and Indian lipstick markets which are valued at billions, descriptions of major Indian lipstick brands including Lakme, and a conclusion summarizing findings from research conducted. Tables and annexures in the document provide data from surveys on consumer preferences and awareness of lipstick brands like Lakme in India.
Preserve the Luxury Or Extend the Brand? HBR Case Study
The document discusses strategies for extending luxury wine brands to new markets. It notes that Chateau de Vallois currently sells 150,000 bottles annually of its Grand Vin at $999 per bottle, with the best remaining grapes used for 200,000 bottles of Puine. Clarie de Valhubert proposes introducing a new, more affordable $20-25 wine targeted at young drinkers, and investing in new marketing. However, others worry this could damage the brand. Potential options discussed include staying traditional, expanding internationally, partnerships, or a mid-range domestic and international wine at minimal risk. The document argues these insights apply to extending other luxury brands internationally or across price points.
Compelling Presentations
This document provides 16 practical tips for creating compelling presentations. The tips cover preparing by knowing the destination and solving problems, structuring the presentation like a story with a beginning, middle and end, using design elements consistently, interpreting data for the audience, and having a clear call to action. The tips encourage presenters to focus on the audience by adding value and addressing their concerns, and to connect emotionally by presenting with passion and letting their personality shine through.
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Consumer-beahviour-and-perception-of-women-towards-Lakme
Preserve the Luxury Or Extend the Brand? HBR Case Study
Preserve the Luxury Or Extend the Brand? HBR Case Study
Similar to Lakme brand
Promotion & sales of kara wipes
Kara wipes is a premium wet wipes brand owned by Future Group, India. The internship report summarizes the intern's work experience with Kara wipes, including learning about customer perceptions, brand awareness, and retailer issues. It finds that while Kara wipes offers hygienic products, it faces limitations like lack of awareness, higher prices that deter middle-income customers, and limited distribution. Suggestions include more advertising, sampling, feedback from retailers, and social media promotion to increase awareness and sales of the premium brand.
Final loreal ppt marketing
L'Oreal is a French cosmetics company founded in 1909. It has over 500 products and focuses on hair color, skin care, sun protection, makeup, perfumes, and hair care. L'Oreal targets younger people and older women with its "Because you're worth it" slogan. It has 41% of the global beauty market share. When it entered India, L'Oreal segmented the market based on gender, age, income, and psychology to target young, affluent middle class women. It positioned itself as a premium brand and differentiated itself from local brands by investing in beauty education and training.
Final loreal ppt marketing
L'Oreal is a French cosmetics company founded in 1909. It has over 500 products and focuses on hair color, skin care, sun protection, makeup, perfumes, and hair care. L'Oreal targets younger people and older women with its "Because you're worth it" slogan. It has 41% of the global beauty market share. When it entered India, L'Oreal segmented the market based on gender, age, income, and psychology to target young, affluent middle class females and working women seeking hair solutions. It positioned itself as a premium brand through celebrity endorsements and education programs while also offering more affordable options.
Lakme
- Lakme is a leading Indian cosmetics brand owned by Hindustan Unilever with a wide range of haircare, skincare, makeup, and fragrance products.
- It faces competition from international brands like M.A.C, L'Oreal, and Maybelline as well as Indian brands such as Colorbar and Avon.
- Lakme has a large portfolio of lipstick products priced between Rs. 270-1200 with over 70 shades total. It positions itself as a premium, quality brand and targets young, urban women.
Toseef anwar
Lux is a soap brand owned by Unilever that was introduced in 1925. It targets upper and lower middle urban and sub-urban consumers through high branding, celebrity endorsements, and advertising. Lux comes in many variants of soap and also produces shower gels, bath additives, and hair care products. It has a wide distribution channel and spends 20-25% of sales on promotion. Lux has strong brand recognition but faces threats from increasing competition and changing consumer preferences.
dove
This document provides an overview of the soap industry in India, Unilever as a company, and the Dove brand. It discusses Dove's product strategy of combining moisturizer and softness for dry skin. Dove's pricing strategy involved initially entering India at a high price but then lowering the price. The document also outlines Dove's distribution, promotion, market segmentation, targeting, positioning, and SWOT analysis.
Marketing presentation on Lakme
This document provides an overview of Lakme, a leading cosmetics brand in India. It discusses Lakme's market share, price range, and promotions compared to competitors like MAC and L'Oreal. The document also analyzes Lakme's product portfolio, segmentation, positioning, and 4Ps marketing strategy. It identifies gaps in the market like limited nude shades and temperature maintenance issues. Recommendations are provided such as introducing more shades for Indian skin tones and providing storage facilities.
Marketing project dove
The document provides information about the Nivea and Dove skin care brands. Nivea is one of the leading skin care brands that was started in 1911 and is owned by a German company. It has a variety of product lines and uses various marketing techniques like advertising, promotions, and online sales. Dove is also a personal care brand owned by Unilever that started in 1957 and has a range of body wash, beauty, and hair care products. It promotes through advertising campaigns and social media platforms. Both brands have strengths in their global presence and brand recognition but also face threats from intense competition and changing consumer preferences.
rm.pptx
Lux soap was launched in India in 1929 and was one of the first mass-market beauty soaps. It has since gone through different stages of the product life cycle. In the introduction stage, Lux focused on creating awareness in major cities and used early adopters and a film star ambassador. In the growth stage, it expanded distribution and advertising to attract more customers. In maturity, Lux diversified products and defended market share through promotions. Recently, it has faced decline due to competition, economic slowdown, and currency fluctuations, leading Lux to reduce costs and selectively distribute to retain loyal customers.
Hazel cosmetics presentation
The document outlines an agenda to discuss a new self-tanning depilatory cream product aimed at teenagers and young women. It will also cover the company's percentage of sales, advertisement plans, mission statement focusing on making the world more beautiful, and values of sustainability, diversity, and passion. The summary highlights the new product, planned advertisement, mission to beautify the world, and core values of sustainability, diversity, and passion.
Hazel cosmetics presentation final
The document outlines an agenda to discuss a new self-tanning depilatory cream product targeted at teenagers and young women. It will also cover the company's SWOT analysis, percentage of sales, advertisement plans, mission and values which include sustainability, diversity, and passion. The overall goal is to make the world a more beautiful place through their high-quality cosmetic products.
SIP.PPT
The document provides a summary of an internship at Hindustan Unilever Limited (HUL) focusing on their vending machine project. HUL introduced beverage vending machines to provide tea and coffee in offices. The objectives were to study the market and promote awareness. The intern learned about effective presentations and order fulfillment. A SWOT analysis found strengths in convenience but weaknesses in price and variety. Suggestions included strengthening distribution, services, and product variety to improve customer retention.
L'oreal "The Globalisation of American Beauty"
L'Oreal was founded in 1909 by Eugene Schueller. It has grown significantly over the decades through innovation in beauty products and strategic acquisitions of companies that fill gaps in their portfolio. Some notable acquisitions include Maybelline, Redken, and Kiehl's. L'Oreal distinguishes between tactical acquisitions to support existing brands and strategic acquisitions with potential for global growth. Through research, adapting to local cultures, and assessing acquisition targets' strengths, L'Oreal determines a brand's potential and integrates new brands while maintaining their integrity. This allows L'Oreal to remain the largest cosmetics company globally while diversifying and expanding quickly into new markets.
Soap ( cb)
1) The document discusses the history and consumer behavior related to popular soap brands in India such as Lux, Lifebuoy, and Godrej.
2) It analyzes the strengths, weaknesses, opportunities, and threats for Lux soap and discusses how the brand has been successful due to strong marketing research, product innovations, and promotions.
3) The failed launch of Godrej's Ganga soap in the early 1990s is examined, citing issues with positioning, ineffective promotion, and irrelevant targeting.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning. Success and Failure, Brand Personality
marketing ppt on lakme
Group 6 is working on a live marketing project for Lakme, a leading Indian cosmetics brand owned by Hindustan Unilever. Lakme has a wide range of products from Rs. 99 to Rs. 1300 and is a top brand in India, known for its association with fashion events. The document provides an overview of Lakme, the cosmetics industry and competitors like MAC, L'Oreal, Colorbar, and trends in mineral makeup.
Victoria's Secret South Korean Market Entry Strategy
This presentation outlines an international market entry strategy for my International Marketing course at Pepperdine University. The report was completed with three other classmates, and provides an international market entry strategy for Victoria's Secret to South Korea. The content of the report is the result of a collaborative effort, however, I was responsible for the PowerPoint composition. Our Professor, Dr. Frank Sadighian, praised the report, noting that we exceeded the necessary deliverables.
Cosmetics
The cosmetics industry in India is growing rapidly at 15-20% annually. Lakme is the country's largest cosmetics brand and was the first to introduce makeup to Indian women over 50 years ago. It has a wide range of skin care and color cosmetic products as well as beauty salons. While Lakme faces competition from international brands, it has strengths in its brand recognition, product range, and distribution channels in India.
Beesline ppt
Beesline is a 20-year-old Lebanese cosmeceutical company that produces natural skincare and beauty products. It was founded in 1993 by an AUB chemistry graduate and his sister. Beesline has expanded over the years and now offers over 95 products across 13 categories. Its mission is to provide high-quality natural care using plant extracts and bee products. While it faces competition from large brands, Beesline positions itself as offering 100% natural products without preservatives. It aims to become a more recognized international brand by expanding its markets and strengthening its marketing.
Sofias cosmeics power point
The document summarizes a business plan for Sofia's Cosmetics, an organic cosmetics company founded in 2012. The logo represents pink and the circular border symbolizes their packaging. Their slogan is "Affordable and Luxurious" to convey inexpensive yet high quality products. They offer a variety of eye, lip, face, and treatment products that are organic and contain no harmful chemicals. While the beauty industry is very competitive, Sofia's Cosmetics aims to provide better products at affordable prices primarily to female customers aged 16-40. They promote through their website, social media, promotions, and celebrity endorsements to increase revenue and succeed in the market.
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Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
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Victoria's Secret South Korean Market Entry Strategy
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Primary Learning Objective
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Lakme brand
- 2. CONTENTS • INTRODUCTION • ABOUT THE INDUSTRY • ABOUT THE COMPANY • COMPETITORS OF LAKME • SWOT ANALYSIS • DISTRIBUTIONAL CHANNELS • PRODUCTS • SERVICES • ADVERTISEMENTS • CLIPS
- 3. INTRODUCTION • THE NAME ‘LAKME’ IS BORROWED FROM ‘LAKSHMI’ THE NAME OF THE PRIESTESS IN 1952. • THE RATE IS HIGH IN THE SKIN-CARE SEGMENT COMPARED TO COLOUR COSMETICS. • IN THE SKIN-CARE SEGMENT, PRICE AND VOLUME PLAYED AN EQUAL ROLE IN VALUE GROWTH • LAKME HAS A RANGE OF BEAUTY PRODUCTS TO OFFER TO ITS CUSTOMERS.
- 4. ABOUT THE INDUSTRY • The cosmetic industry is a profitable business for most of the manufacturers of cosmetic products . • The cosmetic industry world wide seems to be continuously developing ,many famous companies sell their cosmetic products online also in countries in which they do not have representatives.
- 5. ABOUT THE COMPANY • Lakme is an indian brand of cosmetics founded by hindustun unilever in1973. • It was run by CEO pushkaraj shenai. • Lakme started as a 100% subsidary of tata oil mills ,part of the tata group. • Tata’s entered into a 50-50 joint venture with hindustan lever ltd in 1995.
- 6. COMPETITORS • Major multinational companies such as .. • 1. Revlon • 2. Yardly • 3. Garnier • 4. L’oreal • 5. Ponds
- 7. SWOT ANALYSIS • STRENGTH • High quality man power resources. • Brand name. • Wide range of products and services. • Distribution channel. • Unilever global technology capability.
- 8. • WEAKNESS • High sevice cost. • Use of hard chemicals • OPPORTUNITIES • Growth in business of beauty parlour. • Growth in sales in all the areas. • Brand growth through increased consumption depth. • Lakme beauty training academy in new delhi ,mumbai and chennai.
- 9. • Threats • Aggressive price competiton from local and multinational players. • Availability of other cheap products.ex blue heaven , lotus,himalaya etc… • Reports regarding presence of lead in lipsticks.
- 10. DISTRIBUTION CHANNELS • It is available in every super market , stores . • Also available in their own saloons . • Exclusive Lakme stores in malls.
- 12. • ADVERTISEMENT • Newspapers • Hoardings • Pamphlets' • Social networks • Brand ambassadors.
- 13. PRODUCTS • Lakme fruit blush • Lakme compact • Face wash and scrub • Lakme perfect radiance cream • Lakme night fever cream • Cleansers • moisturisers
- 14. SERVICES • Lakme beauty saloons are established almost in all the metro politician cities. • They have beauticians who have been trained in their training centres. • The staff has to attend the classes conducted by doctors and cosmetologists. • Every six months they have been given new courses according to the product development,etc..