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L’Oréal Brandstorm 2011
Evolution of Men’s Salons
Metrosexual Male
Perspective of today’s Male ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hair grooming and styling market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Value Hierarchy
Mass Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Professional services and products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution Channels ,[object Object],[object Object],[object Object],[object Object]
Beauty Salon Market – Men’s Perspective ,[object Object],[object Object],[object Object],[object Object]
Five Forces Analysis – Male Grooming Industry (India)
Primary Research on males of age group 20-25(middle-high class) Preference Services seeked
Primary Research on males of age group 20-25(middle-high class)
Analysis of professional services market ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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