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Mac Cosmetics
- 1. MAC COSMETICS Presentation for:Shegofta Shabnom Course Code: BUS 101 Prepared by:1.Sheikh Saif Ahmed-1331078630 2. Tasneem Karim- 1331006630 3. Nabila Nishat- 1330518630 4. Md. Mehedi Hasan-1331100030
- 2. INTRODUCTION • MAC Cosmetics,which stands for Makeup Artist Cosmetics, was founded in Toronto ,Ontario,Canada by Frank Toskan and Frank Angelo in 1984 with the assistance of chemist Vic Casale.The first U.S MAC store opened in 1991, in New York. • The company's products were initially specifically designed for professional make-up artists but are now sold to consumers worldwide.
- 3. MISSION “All Races, AllSexes, All Ages” conceived to embrace all consumers.To be the worlds leading make-up authority among both professional make-up artists and consumers.To meet customers need for superior quality services and to provide secure & challenging work environment for all employees.As an organization it commits itself to high standards and creative development with an enterprise concept that all pains have gains.
- 4. VISION MAC cosmetics wasfounded with a creative vision to fill the gap between makeup artistry and fashion photography. Long before their company history, MAC cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics, cake makeup and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots
- 5. CSR-Corporate Social Responsibility M.A.C.Cosmetics is a great example of a company that practices corporate social responsibility.MAC has five social initiative programs currently in place 1.MAC Cruelty-Free Beauty: MAC formerly guaranteed that no animal testing was performed by themselves or their suppliers. 2.Back 2 MAC Recycling: offers free lipgloss, eyeshadow, or lipstick at any MAC location (lipsticks only at MAC counters in department stores) with the return of six empty MAC containers
- 6. 3.MAC Kids HelpingKids: started in 1994 where kids affected or infected by HIV/AIDS create images that are reproduced as greeting cards. 100% of selling price goes back to participating organizations. 4.The MAC AIDS Fund: supports community organizations providing direct services to men, women and children affected or infected by HIV/AIDS. To date the foundation has raised over $295,000,000 usd since its inception in 1994. 5. MAC Viva Glam: 100% of the purchase price of any Viva Glam product (lipsticks, lipglasses and holiday sets)goes to the MAC Aids Fund.
- 7. Marketing Strategy M.A.C Cosmeticsmarkets its goods and services to both individuals and organizations. In the early development of the company M.A.C make-up was made purposely for professional make up artists to with-stand rigorous wear of make-up for models during photo-shoot and fashion shows. Now M.A.C markets to women of all ages and ethnicities.Although M.A.C Cosmetics trade in the niche market where its target market is only female.
- 8. Product Line AlongWith Price: • 1.MAC brush-$35.00 • 2.MAC eye shadow-$15.00 • 3.MAC lipglass-$15.00 • 4.MAC lustreglass-$20.27 • 5.MAC nail lacquer-$16.00 • 6.MAC plush lash mascara-$22.79 • 7.MAC pro long wear Lipcolour-$13.20 • 8.MAC Studio Tech Foundation-$48.68 • 9.MAC A Fabulous Fantasy Lip Kit-$40.00 • 10.MAC Antonio Lopez mirror-$40.00 • 11.MAC beauty powder-$27.00 • 12.MAC lipstick-$16.00
- 9. SALES PROMOTION • Personalselling is one of the oldest forms of promotion. M.A.C Cosmetics follows this strategy and stands out as the world's largest make up company. Personal Selling:
- 10. ADVERTISING: • M.A.C. Cosmeticswas initially distributed among friends only in the fashion industry and till today M.A.C. does not ever have to conduct any kind of advertising.This is all credited to word of mouth publicity and celebrity endorsements, which usually includes models, pro make-up artists and actresses.
- 11. Advertising Viva Glam M.A.C uses celebritiessuch as Nicki Minaj, Ricky Martin and Lady Gaga to promote Viva Glam product line.
- 12. PLACE • Mac cosmeticsuses exclusive retail outlet place to sell their product rather than choosing another distribution channel.
- 13. SWOT Analysis Brand Strengths: MACCosmetics is a world renowned cosmetic company.The company’s unique and well known brand image has created a strong celebrity following. In addition, the brand receives a vast amount of word of mouth endorsements from professional make up artists. MAC Cosmetics prides itself in creating high quality, fashion forward products that are cruelty free while providing consumers with the experience of being attended to by highly trained makeup professionals.
- 14. Brand Weaknesses: MAC Cosmeticsdoes not have a large amount of weaknesses. One weakness the company is facing is that the pricing of its products. So for this reason MAC cosmetics products are largely available to the professional and celebrities only. Only a very few common people can purchase it
- 15. Brand Opportunity: MAC Cosmeticshas a few marketing opportunities available to them Firstly, MAC has the opportunity to create more freestanding stores rather than having a small spot designated for the company in a larger department They also have an opportunity for International expansion. In society today, consumers have become more health conscious and MAC Cosmetics has the opportunity to advertise that all of their products are cruelty free and they contain ingredients of the highest quality. Finally, existing programs like the MAC Aids Fund present additional marketing opportunity for the cosmetics company.
- 16. Threats: Threats that MACCosmetics is currently facing are mainly competitors. In regards to competitive threats,the main threat is in their pricing.Because their prices are very high.their products are unable to reach to the common people unlike Loreal and Revlon whose prices are comparatively cheaper
- 17. Competitive Analysis MAC cosmeticsis owned by parent company Estée Lauder and competes directly with L’Oréal brands Maybelline and Revlon in the Canadian cosmetic industry. L’Oréal currently holds the top spot in cosmetics. Revlon is another competitor in cosmetics.
- 18. • Revlon productsare sold at competitive prices while MAC is sold at value based prices. Loreal and Revlons’ original products are available in local market but original M.A.C’s products are not available. Compare to MAC products the prices of Loreal and Revlon are much cheaper and thus available to the common people,But however how much costly the MAC products may be but quality of MAC products are much better than Loreal and Revlon
- 19. Recommendation 1.M.A.C cosmetics chargeshigh price for its product which allows only rich people to buy.So M.A.C Cosmetics should reduce their price so that common people can buy it 2.M.A.C Cosmetics should also go for diffrent product line such as beauty cream,beauty soap,shampoo,lotion etc 3.M.A.C cosmetics should change their distribution channel to make their product more available
Editor's Notes
- #2 This template can be used as a starter file for presenting training materials in a group setting. Sections Sections can help to organize your slides or facilitate collaboration between multiple authors. On the Home tab under Slides, click Section, and then click Add Section. Notes Use the Notes pane for delivery notes or to provide additional details for the audience. You can see these notes in Presenter View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.
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- #21 Your introductory or title slide should convey the overall “feeling” and focus of your presentation. For instance, I typically present about small-business trends, new business ideas, growth opportunities or other positive trends. In this sample presentation, I’m talking about new business ideas, so I used a sun graphic in this slide template to convey a positive feeling. Personalize this slide template with your company’s logo. To add a logo to all slides, place it on the Slide Master. To access the Slide Master, on the Themes tab of the Ribbon, click Edit Master and then click Slide Master. Disclaimer: You understand that Microsoft does not endorse or control the content provided in the following presentation. Microsoft provides this content to you for informational purposes only; it is not intended to be relied upon as business or financial advice. Microsoft does not guarantee or otherwise warrant the accuracy or validity of this information and encourages you to consult with a business or financial professional as appropriate. RIEVA LESONSKY Founder and President, GrowBiz Media Rieva Lesonsky is founder and president of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. A nationally known speaker and authority on entrepreneurship, Lesonsky has been covering America’s entrepreneurs for nearly 30 years. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine.