The passage discusses the importance of summarization for processing large amounts of text data. It notes that automatic summarization systems aim to produce concise summaries while retaining the most important concepts from the original text in 1-3 sentences. The challenges of building such systems that can accurately determine salience across different domains are also briefly touched upon.
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
The retail strategic planning process starts with the identification of store's mission for its existence and hence the scope of the retail store. The mission of a store entails identifying the goods and services that will be offered to customers
Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in selling goods or services directly to final customers for their personal, non business use. A retailer is any business enterprise whose sales volume comes primarily from retailing.
Retailing as a sector includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall.
Theories of retailing, theories of retail development,
Retail Life Cycle, Environmental Theory, Cyclical Theory - Wheel of retailing, phases of retail development, Accordion theory
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
The retail strategic planning process starts with the identification of store's mission for its existence and hence the scope of the retail store. The mission of a store entails identifying the goods and services that will be offered to customers
Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in selling goods or services directly to final customers for their personal, non business use. A retailer is any business enterprise whose sales volume comes primarily from retailing.
Retailing as a sector includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall.
Theories of retailing, theories of retail development,
Retail Life Cycle, Environmental Theory, Cyclical Theory - Wheel of retailing, phases of retail development, Accordion theory
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
This presentation is designed for people who sell or market to retailers. It is also suitable for those who are new in a retail business such as management trainees, IT and finance teams.
Report -The Viability Of Liverpool Retail India LtdNikita Sanghvi
Through the market survey and personal interviews I suggested a new financial proposal for the Liverpool Retail India Ltd. My suggestions included that the company should keep their merchandise in the new format of retail outlets i.e. Large Format Stores
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
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The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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2. 1-2
The Role of RetailingThe Role of Retailing
► Retailing:Retailing:
An important part of many marketing channels,An important part of many marketing channels,
includes all the activities involved in sellingincludes all the activities involved in selling
products and services to the ultimate, or final,products and services to the ultimate, or final,
consumer.consumer.
► Retail Sales:Retail Sales:
Sales to final consumers; wholesale sales areSales to final consumers; wholesale sales are
those to other businesses that in turn resell thethose to other businesses that in turn resell the
product or service, or use it in running theirproduct or service, or use it in running their
own businesses.own businesses.
5. 1-5
Types of RetailersTypes of Retailers
► IndependentIndependent
Retailers:Retailers:
Own and operateOwn and operate
only one retailonly one retail
outlet.outlet.
► Chains:Chains:
A retail chain ownsA retail chain owns
and operatesand operates
multiple retailmultiple retail
outlets.outlets.
6. 1-6
Types of RetailersTypes of Retailers
►Franchising:Franchising:
Retail franchising is a form of chainRetail franchising is a form of chain
ownership in which a franchisee pays theownership in which a franchisee pays the
franchisor (parent company) fees or royaltiesfranchisor (parent company) fees or royalties
and agrees to run the franchise byand agrees to run the franchise by
prescribed norms, in exchange for use of theprescribed norms, in exchange for use of the
franchisor’s name.franchisor’s name.
►McDonald’sMcDonald’s
►Jiffy LubeJiffy Lube
►Holiday InnHoliday Inn
►Franchising:Franchising:
Retail franchising is a form of chainRetail franchising is a form of chain
ownership in which a franchisee pays theownership in which a franchisee pays the
franchisor (parent company) fees or royaltiesfranchisor (parent company) fees or royalties
and agrees to run the franchise byand agrees to run the franchise by
prescribed norms, in exchange for use of theprescribed norms, in exchange for use of the
franchisor’s name.franchisor’s name.
►McDonald’sMcDonald’s
►Jiffy LubeJiffy Lube
►Holiday InnHoliday Inn
There are 3,000 franchise companies
in the U.S. that operate 558,000
separate establishments!
7. 1-7
Top 10 InternationalTop 10 International
Retail FranchisesRetail Franchises
1.1. McDonald’sMcDonald’s
2.2. Great WrapsGreat Wraps
3.3. SubwaySubway
4.4. Kentucky Fried ChickenKentucky Fried Chicken
5.5. Kumon Math and Reading CentersKumon Math and Reading Centers
6.6. Meineke Discount Muffler ShopsMeineke Discount Muffler Shops
7.7. TCBY TreatsTCBY Treats
8.8. Thrifty Car RentalThrifty Car Rental
9.9. Blimpie Subs & SaladsBlimpie Subs & Salads
10.10. Mail Boxes Etc.Mail Boxes Etc.
8. 1-8
Types of RetailersTypes of Retailers
► Leased Departments:Leased Departments:
Leased departments are sections in a retailLeased departments are sections in a retail
store that the owner rents to a secondstore that the owner rents to a second
party.party.
► CooperativesCooperatives
► Retail Cooperatives:Retail Cooperatives:
Independent retailers banding together toIndependent retailers banding together to
counter chain store competition.counter chain store competition.
9. 1-9
International Retailing DefinedInternational Retailing Defined
All the activities involved in sellingAll the activities involved in selling
products and services to finalproducts and services to final
international consumersinternational consumers
for their personal consumption.for their personal consumption.
10. 1-10
Retail Formats: Variations in Different MarketsRetail Formats: Variations in Different Markets
►Specialty StoresSpecialty Stores
Retailers offering a narrow product line and wideRetailers offering a narrow product line and wide
assortmentassortment
- Virgin Records (music products)Virgin Records (music products)
- Mango (youth fashion)Mango (youth fashion)
►Specialized MarketsSpecialized Markets
Markets that house stores specializing in a particularMarkets that house stores specializing in a particular
product categoryproduct category
- Jade market (Hong Kong)Jade market (Hong Kong)
- Spice market (Istanbul)Spice market (Istanbul)
11. 1-11
Retail Formats: Variations in Different MarketsRetail Formats: Variations in Different Markets
►Department StoresDepartment Stores
Offer a broad variety of goods and wide assortmentsOffer a broad variety of goods and wide assortments
U.S. and Canada: recent substantial lossesU.S. and Canada: recent substantial losses
Europe: expansion of national chains throughout theEurope: expansion of national chains throughout the
European UnionEuropean Union
Asia: on the declineAsia: on the decline
12. 1-12
Retail Formats: Variations in Different MarketsRetail Formats: Variations in Different Markets
►General Merchandise DiscountGeneral Merchandise Discount
StoresStores
Sell high volumes of merchandiseSell high volumes of merchandise
Offer limited serviceOffer limited service
Charge lower pricesCharge lower prices
Types:Types:
- All-purpose: offer wide variety ofAll-purpose: offer wide variety of
merchandise and limited depthmerchandise and limited depth
- Category specialists (category killers): carryCategory specialists (category killers): carry
a narrow variety of merchandise and offer aa narrow variety of merchandise and offer a
wide assortmentwide assortment
13. 1-13
Retail Formats: Variations in Different MarketsRetail Formats: Variations in Different Markets
►Off-Price RetailersOff-Price Retailers
Sell brand name and designer merchandise at belowSell brand name and designer merchandise at below
regular retail pricesregular retail prices
Overruns, irregular products, previous seasons’Overruns, irregular products, previous seasons’
productsproducts
Examples:Examples:
- Factory outlet storesFactory outlet stores
- Close-out retailers (broad, inconsistentClose-out retailers (broad, inconsistent
assortments)assortments)
- Single-price retailers (all products for theSingle-price retailers (all products for the
same price)same price)
14. 1-14
Retail Formats: Variations in Different MarketsRetail Formats: Variations in Different Markets
►Catalog ShowroomsCatalog Showrooms
Offer high-turnover, brand name goods at discount pricesOffer high-turnover, brand name goods at discount prices
Internationally, however, goods sold through this venue tendInternationally, however, goods sold through this venue tend
not to be brand name, but, rather, goods that have not sold thenot to be brand name, but, rather, goods that have not sold the
last season through the cataloglast season through the catalog
15. 1-15
International Food RetailersInternational Food Retailers
►ConventionalConventional
SupermarketsSupermarkets
Self-service retailers withSelf-service retailers with
annual sales higher thanannual sales higher than
$2 million and less than$2 million and less than
20,000 square feet of20,000 square feet of
store spacestore space
16. 1-16
International Food RetailersInternational Food Retailers
►SuperstoresSuperstores
Combination stores (food and drug)Combination stores (food and drug)
Hypermarkets – combine supermarket, discount, andHypermarkets – combine supermarket, discount, and
warehouse retailingwarehouse retailing
17. 1-17
Food RetailersFood Retailers
►Warehouse Clubs (Wholesale Clubs)Warehouse Clubs (Wholesale Clubs)
Require members to pay an annual feeRequire members to pay an annual fee
Operate in low-overhead, warehouse-type facilitiesOperate in low-overhead, warehouse-type facilities
Offer limited lines of brand-name and dealer-brandOffer limited lines of brand-name and dealer-brand
merchandise at a substantial discountmerchandise at a substantial discount
18. 1-18
Food RetailersFood Retailers
►Convenience StoreConvenience Store
Small residential retailers or retail chains consisting of smallSmall residential retailers or retail chains consisting of small
neighborhood storesneighborhood stores
Open long hoursOpen long hours
Carry limited lines of higher-turnover necessitiesCarry limited lines of higher-turnover necessities
One-stop shoppingOne-stop shopping
19. 1-19
Nonstore RetailingNonstore Retailing
►Internet RetailingInternet Retailing
Also known as interactive home shopping or electronicAlso known as interactive home shopping or electronic
retailingretailing
Includes both new dot-com companies and traditionalIncludes both new dot-com companies and traditional
retailers attempting additional market penetrationretailers attempting additional market penetration
Increase company diversificationIncrease company diversification
►Vending MachinesVending Machines
Increasingly popularIncreasingly popular
Extent of use varies from country to countryExtent of use varies from country to country
20. 1-20
Nonstore RetailingNonstore Retailing
►Television Home ShoppingTelevision Home Shopping
A venue for selling merchandise to consumers in theirA venue for selling merchandise to consumers in their
homes using cable channelshomes using cable channels
Examples: infomercials and direct response advertisingExamples: infomercials and direct response advertising
Popular in North America and Europe, and becomingPopular in North America and Europe, and becoming
increasingly popular in Asian marketsincreasingly popular in Asian markets
21. 1-21
Nonstore RetailingNonstore Retailing
►Catalog Retailing and Direct MailCatalog Retailing and Direct Mail
RetailingRetailing
Venues for selling merchandise to consumers usingVenues for selling merchandise to consumers using
catalogs and other types of direct mailcatalogs and other types of direct mail
It allows for the international expansion of retailersIt allows for the international expansion of retailers
Must be adapted to local market needs and practicesMust be adapted to local market needs and practices
Obstacles in developing countries:Obstacles in developing countries:
- deficient telephone servicedeficient telephone service
- unreliable mail serviceunreliable mail service
- low incomelow income
- unavailability of credit cardsunavailability of credit cards
22. 1-22
Nonstore RetailingNonstore Retailing
►Direct SellingDirect Selling
A retailing venue whereby a salesperson, typically anA retailing venue whereby a salesperson, typically an
independent distributor, contacts a consumer,independent distributor, contacts a consumer,
demonstrates product use and benefits, takes ordersdemonstrates product use and benefits, takes orders
and delivers the merchandiseand delivers the merchandise
Direct selling firms are most active in the growth marketsDirect selling firms are most active in the growth markets
(in emerging markets, in particular)(in emerging markets, in particular)
23. 1-23
Network MarketingNetwork Marketing
►Variation on direct sellingVariation on direct selling
►Involves signing up sales representatives toInvolves signing up sales representatives to
go into business for themselves withgo into business for themselves with
minimal start-up capital and sell moreminimal start-up capital and sell more
"distributorships" and merchandise"distributorships" and merchandise
►Network marketing is growing rapidly,Network marketing is growing rapidly,
especially in emerging marketsespecially in emerging markets
26. 1-26
Controllable FactorsControllable Factors
► LocationLocation
Central Business DistrictCentral Business District
(CBD)(CBD)
Strip CentersStrip Centers
Shopping MallsShopping Malls
Freestanding SitesFreestanding Sites
► Goods and ServicesGoods and Services
► PricingPricing
► Marketing CommunicationsMarketing Communications
27. 1-27
Types of Strategy MixTypes of Strategy Mix
► Specialty StoresSpecialty Stores
► Department StoresDepartment Stores
► Convenience StoresConvenience Stores
► Margin and Turnover StrategyMargin and Turnover Strategy
MixesMixes
► Gross MarginGross Margin
► Inventory TurnoverInventory Turnover
► Specialty StoresSpecialty Stores
► Department StoresDepartment Stores
► Convenience StoresConvenience Stores
► Margin and Turnover StrategyMargin and Turnover Strategy
MixesMixes
► Gross MarginGross Margin
► Inventory TurnoverInventory Turnover
28. 1-28
Ethical and Legal IssuesEthical and Legal Issues
in Retailingin Retailing
► Consumer FraudConsumer Fraud
► Supplier Labor PracticesSupplier Labor Practices
► Retail TheftRetail Theft
► Slotting AllowancesSlotting Allowances
► Use of CustomerUse of Customer
InformationInformation
► Ecological ConsiderationsEcological Considerations
► Consumer FraudConsumer Fraud
► Supplier Labor PracticesSupplier Labor Practices
► Retail TheftRetail Theft
► Slotting AllowancesSlotting Allowances
► Use of CustomerUse of Customer
InformationInformation
► Ecological ConsiderationsEcological Considerations
29. 1-29
► International Retail Companies have several inherent challenges thatInternational Retail Companies have several inherent challenges that
they face in their line of business. Product innovation and product mixthey face in their line of business. Product innovation and product mix
happen to be the biggest challenges for these companies both athappen to be the biggest challenges for these companies both at
global as well as country specific domestic levels. The survival andglobal as well as country specific domestic levels. The survival and
growth of the brand is directly dependent upon these challenges. Thegrowth of the brand is directly dependent upon these challenges. The
global retailers have to be tuned in to the international as well asglobal retailers have to be tuned in to the international as well as
domestic specific fashion in each of the countries and get their productdomestic specific fashion in each of the countries and get their product
mix right for each of the markets. Service quality and merchandisingmix right for each of the markets. Service quality and merchandising
methods too, play an important role in the brand visibility andmethods too, play an important role in the brand visibility and
reputation. Pricing of products is yet another challenge faced by thereputation. Pricing of products is yet another challenge faced by the
brands. Developing and emerging markets are highly price sensitive.brands. Developing and emerging markets are highly price sensitive.
When the international brands are trying to make an entry into the newWhen the international brands are trying to make an entry into the new
markets, they have got to have an entry strategy that takes intomarkets, they have got to have an entry strategy that takes into
account the price sensitivity and profitability as well.account the price sensitivity and profitability as well.
30. 1-30
► Procurement and Supplier reliability as well as quality marks one of theProcurement and Supplier reliability as well as quality marks one of the
challenges that these companies face as they happen to sourcechallenges that these companies face as they happen to source
materials and products from several countries. Quality and reliability asmaterials and products from several countries. Quality and reliability as
well as in time supplies and logistics is always a challenge that canwell as in time supplies and logistics is always a challenge that can
make or break the business which is highly seasonal in each country.make or break the business which is highly seasonal in each country.
In the recent years we have seen the emergence of ethical practicesIn the recent years we have seen the emergence of ethical practices
playing a vital role in the procurement policies of these internationalplaying a vital role in the procurement policies of these international
companies. The companies have got to ensure that their sourcingcompanies. The companies have got to ensure that their sourcing
partners do not employ child labour or employ unethical methods inpartners do not employ child labour or employ unethical methods in
manufacturing the products and as principle buyers these companiesmanufacturing the products and as principle buyers these companies
are held responsible. Ethical buying has gained global visibility andare held responsible. Ethical buying has gained global visibility and
these companies have had to be watchful to ensure compliance or riskthese companies have had to be watchful to ensure compliance or risk
unwanted publicity and public outcry.unwanted publicity and public outcry.