The document serves as an introduction to retailing within a business context for B.Com students, defining retailing as the direct sale of goods to consumers. It outlines the characteristics and types of retail trade, including both small-scale (mobile and fixed) and large-scale retailers, and discusses the services retailers provide to wholesalers and consumers. Key features include the relationship between retailers and customers, promotional activities, and the convenience offered to shoppers.

1. RETAILING
Introduction to Business
for
B.COM – I
by
Muhammad Irfan Reaz

2. Retail Trading
Retailing means the activities involved in
selling directly to the ultimate consumer
for personal and non business activities.

3. Characteristics of Retail Trade
Link between the Wholesaler & Consumer
Last in the Distributor Channel
Seller of Smaller Quantities
Cordial Relationship with Customers
Supplies Goods of Customers’ Taste
Attractive/ Display of Goods
Terms of Sale
Least Distance from Residence of Customers

4. Retailers’ Services to Wholesaler
Help in Distribution
Providing Market Information
Facilitate Large Scale Production
Sales Promotion
Personal Selling

5. Retailers’ Services to Consumers
Regular Supply
Wide Choice
Convenience in Buying
Credit Facility
Education
Personal Services

6. Types of Retail Organization
1) Small Scale
Retailers
(a) Mobile Traders
(b) Fixed Traders
2) Large Scale
Retailers

7. Small Scale Retailers
a) Mobile Traders
 Hawkers
 Peddlers
 Cheap Jacks
 Pavement Dealers
 Market Traders

8. Small Scale Retailers
a) Mobile Traders
 Hawkers

9. Small Scale Retailers
a) Mobile Traders
Peddlers

10. Small Scale Retailers
a) Mobile Traders
Cheap Jacks

11. Small Scale Retailers
a) Mobile Traders
Market Traders

12. Small Scale Retailers
a) Mobile Traders
Pavement Dealers

13. Small Scale Retailers
b) Fixed Traders
 Street Stalls
 Second Hand Goods Shops
 General Stores
 Single Line Stores
 Specialty Shops

14. Small Scale Retailers
b) Fixed Traders
 Street Stalls

15. Small Scale Retailers
b) Fixed Traders
Second Hand Goods Shops

16. Small Scale Retailers
b) Fixed Traders
General Stores

17. Small Scale Retailers
b) Fixed Traders
Single Line Stores

18. Small Scale Retailers
b) Fixed Traders
Specialty Shops

19. Large Scale Retailers
 Departmental Stores
 Multiple Shops/ Chained Stores
 Mail Order Houses
 Consumer Cooperative Stores
 Super Markets
 Hire Purchase System
 Discount House

20. Large Scale Retailers
 Departmental Stores

21. Large Scale Retailers
Multiple Shops/ Chained Stores

22. Large Scale Retailers
Mail Order Houses

23. Large Scale Retailers
Consumer Cooperative Stores

24. Large Scale Retailers
Super Markets

25. Large Scale Retailers
Hire Purchase System

26. Large Scale Retailers
Discount House

27. Thank You! 