The presentation is specially compiled as a study material for the B.Com-I students in the context with Pakistani Retailing tradition. This topic is included in their course subject ITB (Introduction to Business). It was cared not to overloaded the slides with a lot of text and tried to portrayed the concept through visuals.

1. RETAILING
Introduction to Business
for
B.COM – I
by
Muhammad Irfan Reaz

2. Retail Trading
Retailing means the activities involved in
selling directly to the ultimate consumer
for personal and non business activities.

3. Characteristics of Retail Trade
Link between the Wholesaler & Consumer
Last in the Distributor Channel
Seller of Smaller Quantities
Cordial Relationship with Customers
Supplies Goods of Customers’ Taste
Attractive/ Display of Goods
Terms of Sale
Least Distance from Residence of Customers

4. Retailers’ Services to Wholesaler
Help in Distribution
Providing Market Information
Facilitate Large Scale Production
Sales Promotion
Personal Selling

5. Retailers’ Services to Consumers
Regular Supply
Wide Choice
Convenience in Buying
Credit Facility
Education
Personal Services

6. Types of Retail Organization
1) Small Scale
Retailers
(a) Mobile Traders
(b) Fixed Traders
2) Large Scale
Retailers

7. Small Scale Retailers
a) Mobile Traders
 Hawkers
 Peddlers
 Cheap Jacks
 Pavement Dealers
 Market Traders

8. Small Scale Retailers
a) Mobile Traders
 Hawkers

9. Small Scale Retailers
a) Mobile Traders
Peddlers

10. Small Scale Retailers
a) Mobile Traders
Cheap Jacks

11. Small Scale Retailers
a) Mobile Traders
Market Traders

12. Small Scale Retailers
a) Mobile Traders
Pavement Dealers

13. Small Scale Retailers
b) Fixed Traders
 Street Stalls
 Second Hand Goods Shops
 General Stores
 Single Line Stores
 Specialty Shops

14. Small Scale Retailers
b) Fixed Traders
 Street Stalls

15. Small Scale Retailers
b) Fixed Traders
Second Hand Goods Shops

16. Small Scale Retailers
b) Fixed Traders
General Stores

17. Small Scale Retailers
b) Fixed Traders
Single Line Stores

18. Small Scale Retailers
b) Fixed Traders
Specialty Shops

19. Large Scale Retailers
 Departmental Stores
 Multiple Shops/ Chained Stores
 Mail Order Houses
 Consumer Cooperative Stores
 Super Markets
 Hire Purchase System
 Discount House

20. Large Scale Retailers
 Departmental Stores

21. Large Scale Retailers
Multiple Shops/ Chained Stores

22. Large Scale Retailers
Mail Order Houses

23. Large Scale Retailers
Consumer Cooperative Stores

24. Large Scale Retailers
Super Markets

25. Large Scale Retailers
Hire Purchase System

26. Large Scale Retailers
Discount House

27. Thank You! 