The document provides details about 4 apparel stores - Jayalakshmi in Ernakulam, Reliance Trends in Ernakulam, Kalyan Silks in Kannur, and Emmanuval Silks in Thrissur. It discusses the group members, store locations, floor plans, target customers, and other key aspects of operating each store. The stores range in size from 5 floors for Jayalakshmi to 7 floors for Kalyan Silks. They are located in major shopping areas and malls in their respective cities and target various customer segments with their product offerings and store designs.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Retail Design Portfolio curated during the second year of Interior Designing. (Diploma in Commercial Design, NSQF Level 6 of NSDC).
Given below is the link of a video of the same. Please take a look at the video.
https://www.youtube.com/watch?v=xrDOaBxd67E
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Retail Design Portfolio curated during the second year of Interior Designing. (Diploma in Commercial Design, NSQF Level 6 of NSDC).
Given below is the link of a video of the same. Please take a look at the video.
https://www.youtube.com/watch?v=xrDOaBxd67E
Definition and Scope of Retailing;
Retailing Scenario – Global;
Retailing Scenario-India;
Prospects of Retailing in India;
Trends in Retailing;
Retailing formats;
Retail Strategies.
Characteristics of Retailing, Scope of Retailing, Functions of Retailing, History of Retailing In India, Trends in Retailing, Emerging Trends In Retail, Retailing Formats
Steps involved in developing a retail strategy,
Power Point Presentation on the topic Hypermarket prepared by students of Birla Institute of Technology, Mesra, Patna.
Harsh Raj
Satyam Parashar
Mehar Yahya
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Retailing management unit - 2 - IMBA- Osmania UniversityBalasri Kamarapu
Store planning;
Design and Layout;
Retail merchandising;
Supply Chain Management in Retailing, key areas of retail store planning , Steps involved in choosing a Retail Location, Three elements of a good design, Significance/Importance of Store layout, Types of store layout, Layout selection – Chief Considerations, The Rights of Merchandising, basic an in-store merchandising plan , Factors affecting retail merchandising, Process of merchandise planning, Merchandise Buying, Merchandise Performance, Supply Chain Management in Retailing, Supply Chain Integration, Vendor Managed Inventory(VMI), Collaborative Planning, Forecasting and Replenishment(CPFR), Benefits of CPFR
Definition and Scope of Retailing;
Retailing Scenario – Global;
Retailing Scenario-India;
Prospects of Retailing in India;
Trends in Retailing;
Retailing formats;
Retail Strategies.
Characteristics of Retailing, Scope of Retailing, Functions of Retailing, History of Retailing In India, Trends in Retailing, Emerging Trends In Retail, Retailing Formats
Steps involved in developing a retail strategy,
Power Point Presentation on the topic Hypermarket prepared by students of Birla Institute of Technology, Mesra, Patna.
Harsh Raj
Satyam Parashar
Mehar Yahya
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Retailing management unit - 2 - IMBA- Osmania UniversityBalasri Kamarapu
Store planning;
Design and Layout;
Retail merchandising;
Supply Chain Management in Retailing, key areas of retail store planning , Steps involved in choosing a Retail Location, Three elements of a good design, Significance/Importance of Store layout, Types of store layout, Layout selection – Chief Considerations, The Rights of Merchandising, basic an in-store merchandising plan , Factors affecting retail merchandising, Process of merchandise planning, Merchandise Buying, Merchandise Performance, Supply Chain Management in Retailing, Supply Chain Integration, Vendor Managed Inventory(VMI), Collaborative Planning, Forecasting and Replenishment(CPFR), Benefits of CPFR
DECOLAV's Preferred Vendor program awards their vendors for placement of showroom displays by offering web ad placement as well as social media ad space. The preferred vendor would be for a specific region to the plumbing and bath industries.
– بناء وترميم أكثر من 20 منزلا سنويا.
– توفير مأوى آمن للأيتام والأرامل يقيهم قساوة الحياة، ويحد من ظاهرة استغلال الأيتام والأرامل.
– تحقيق مبدأ التكافل الاجتماعي في الإسلام.
– فتح أبواب الخير أمام المحسنين من أهل الكويت.
Competitive advantage - strategic human resource managementmanumelwin
The concept of competitive advantage was formulated by Michael Porter (1985). Competitive advantage, Porter asserts, arises out of a firm creating value for its customers. To achieve it, firms select markets in which they can excel and present a moving target to their competitors by continually improving their position.
CPIBO Soft Skills project on “Markets of Bombay”
Conducted and lead a primary research, performing, reporting on various markets in Bombay which involved interviewing Sellers and Buyers and provided stats on PowerPoint.
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This PPT presentation about the impact of retail store design and layout on customer mind of MADURA FASHION AND LIFESTYLE which is of Aditya Birla Group.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
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The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
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7. Jayalakshmi showroom at M.G.Road, the nerve center of
shopping and business in Cochin. It is a lively place
frequented by the fashion-conscious. Spread across 5
floors and over 1 Lakh sq.ft
The showroom is a prominent landmark at the heart of
M.G road, the focal point of shopping in Cochin, Its
central location makes it easily accessible.
8.
9. Retail location
MG Road, Ernakulam – part of business center
Trade area analysis
Primary area - Ernakulam city
Secondary area – Outside the city
Tertiary area – Rest of the district
10. Site evaluation
Accessibility
Easy/limited parking facilities
Advantages
Easy accessibility, heavy customer potential
Traffic
Congested traffic
Larger number of pedestrians
Moderate visibility
11.
12. Local demographics
Urban area
Highly populated area
High competition
High class / high income residents
19. Signage
Directional Signage's are kept near Lift
Floor details inside the lift
Lighting
• Bright White light ,giving the store a
pleasant feel.
Background music
24. Reliance Trends cater to a larger consumer base since
its inception in October 2007, as a concept aimed at
‘Democratizing Fashion’. Reliance Trends’ objective is
to create affordable fashion solutions for all through an
extensive geographic reach, exemplary customer
service and a product portfolio for diverse consumer
needs across the various consumer segments.
Reliance Trends today is ‘India’s largest fashion
destination’ with 83 stores across 52 cities with over
100 brands excluding 16 own brands.
25. GENERAL
FACTS
Trend in Retail Format : DEPARTMENT STORE
Operational Structure : RETAIL CHAIN
Pricing Strategies : HIGH LOW PRICING
Location strategy : Prime locations , Malls
26. Retail Location
Shopping mall (Oberon mall ) cochin,
M G Road Cochin.
Trade Area Analysis
Primary area - Edappilly, Palarivattom
Secondary area - rest of the city
Tertiary area- rest of the district
33. Lighting
Bright White light ,giving the store a pleasant feel.
Signage- In the entrance (prohibition of food ,
pets etc )
Point of sale signage -showing the brands
Back Ground Music , Pleasant wall colour
,Attractive flooring , Good scent .
34. Layout
Cash counterentrance
Bags and other
accesories
entrance
ladies
Bi
ll
c
o
u
nt
er
kids
kids
Trail room
gents
perfu
mes
Trial
room
alterations
36. Store Layout
Grid / Scattered layout
Influencing Factors
shopping mall , easy visibility, accessibility
Name, Logo and Retail Identity- visual
communication
37.
38.
39. Kalyan Silks brought a new world of shopping to
Kannur. With the showroom that is spread over 6
floors spanning over 70000 sq.ft. This world-class
shoppers’ paradise showcases amazing ranges in
bridal silk, men’s wear, kids’ wear, ethnic wear,
party wear, men’s ready-mades, ladies’ wear and
home furnishings. This landmark showroom also
boasts of lifestyle, travel and fashion accessory
counters
40. RETAIL LOCATION :KANNOTHUMCHAL/
KANNUR,NEAR NH
TRADE AREAANALYSIS:
PRIMARYAREA – KANNUR CITY
SECONDARYAREA – NEAR TOWNS IN KALLUR
TERITTORYAREA : CALICAT,WAYANAD AND
KASARGOD
57. Emmanuval Silks , Thrissur is now the favoured
retail garment and clothing destination for many. With
two mammoth showrooms in Kottayam and kochi.
58. The shift from being a known wholesale distributor to a
well known retailer has been gradual over the years, as
business grew so did the number of concerns under the group.
But the major shift came to be after the launch of the huge
retail showroom at Thrissur in 2008.
59. Retail Location:
Near Sakthan stand, Thrissur
Trade Area Analysis
Primary area - Thrissur
Secondary area - Outside the city area
Tertiary area - Rest of the district