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HYPERMARKET
A hypermarket is a large retail establishment that combines aspects of supermarkets and departmental stores, focusing on high-volume, low-margin sales with a vast array of goods under one roof. Key features include a unique shopping experience, variety in products, and additional services for customers, alongside strengths like low prices and loyalty programs, but weaknesses such as perceptions of low quality and crowding during promotions. The document compares hypermarkets to supermarkets, emphasizing differences in size, pricing, customer experience, and future trends such as e-commerce and technology integration.
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HYPERMARKET
- 1. HYPERMARKET PREPARED BY: 1. HARSHBBA/15029/16 2. SATYAM BBA/15048/16 3. MEHAR BBA/15076/16
- 2. HYPERMARKET SUPERMARKET DEPARTMENTAL STORE A self-service retailmarket selling especially foods and household merchandise. E.g.: D-Mart, Easy Day Large retail establishment with an extensive assortment in variety and range of goods, organized into separate departments. All departments are housed under the same roof to facilitate buying, customer service, merchandising, and control. E.g.:
- 3. WHAT IS HYPERMARKET? It is a retail market. It is the combination of Supermarket and Departmental Store Focuses on High Volume and Low Margin Sales. They have more than 200000 brands of merchandise available at any time. E.g.:
- 4. SPECIALITIES OF HYPERMARKET Provides international shopping experience. Guaranteed quality and choice of products and services. Extra services to the shoppers within the store. Catering to all classes and customer base. Loyalty and customer retention programs.
- 5. FACTORS AFFECTING HYPERMARKET Customer Service Location Product Assortme nt Pricing Communi cation Store Design and Display 1.CustomerService 2.Location 3.Product Assortment 4.Pricing 5.Communication 6.Store Design and Display
- 6. PRODUCT DISTRIBUTION INHYPERMARKET Home And Personal Care Furniture Fashion and Jewellery Apparels Electronics Foods Childcare Grocery Fresh Farm Products
- 7. STRENGTHS OF HYPERMARKET LOWPRICE CUSTOMER LOYALTY PROGRAM HUGE INVESTMENT INTERNATIONAL SHOPPING EXPERIENCE ONLINE SHOPPING FACILITY WIDE RANGE OF PRODUCTS
- 8. WEAKNESS OF HYPERMARKET GENERALPERCEPTION LOW PRICE=LOW QUALITY OVER CROWDING DURING OFFERS LONG LINES AT BILLING COUNTERS LIMITED ONLY TO VALUE OFFERINGS AND LOW PRICE PRODUCTS VERY THIN MARGIN
- 9. DIFFERENCE OF HYPERMARKETTO SUPER MARKET A Hyper Market is bigger in size and stores larger number of FMCG products than a super market A Hyper Market looks more like a warehouse than a store Supermarket provides more warm services and has personal touch which is absent in Hyper Market Prices at hyper market are cheaper than at super market Hyper Market’s price is less compared to a super market as the main motive is more savings for customer . The décor of a super market is more attractive than a hyper market Hyper market provides more offers & schemes in Festive Season then Super market .
- 10. PRICING IN HYPERMARKET VALUE BASED PRICING:- It is the pricing based on how much customers will pay for the product. PROMOTIONAL PRICING:- It is the act of offering a lower price temporarily in order to enhance the sale of the product. Low interest financing Psychological Discounting Special Event Pricing (Diwali Dhamaka ,Holi offers etc) Differentiated Pricing
- 11. PEOPLE IN HYPERMARKET Well trained staff. Appearance and Ambience Empowered individual Encouraged to think out of the box Use scenario planning as a tool for quick decision making Security Guards & Helpers at each gates Recruitment of at least 10000 people (Provides job opportunity)
- 12. FUTURE OF HYPERMARKET EXPOSUREOF FOREIGN CUSTOMER ECOMMERCE INTRODUCTION IN ORDER PLACING LESS FORGIVING CUSTOMERS AND MORE JUDGEMENTAL CUSTOMERS KEEPING GENEROUS BRANDS IN STORES DEVELOPING LOYALTY PROGRAMS FOR CUSTOMERS CREATIVE INTERACTION OF CUSTOMERS AND STORE PRODUCTS INTRODUCTION OF NEW TECHNOLOGY FOR AMBIENCE IMPROVEMENT.