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Similar to Impact of retail store design and layout on customer mind.
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Impact of retail store design and layout on customer mind.
- 1. Impact of retail Store design & layout on customer mind PRESENTATION BY: - VIKAS THAKUR MBA - 1
- 2. RETAIL INDUSTRY The sale of goods to the public in relatively small quantities for use or consumption rather than for resale Major stores like Big bazaar, Central, Shoppers Stop, Lifestyle are examples of retailers.
- 3. EVOLUTION OF RETAIL IN INDIA Barter is considered to be the oldest form of retail trade, retail in India has evolved to support the unique needs of our country given its size and complexity. The PDS or the Public Distribution System would easily emerge as the single largest retail chain existing in the country. The system was started in 1939 in Bombay and subsequently extended to other cities and towns. By the year 1946, as many as 771 cities/towns were covered. The evolution of the public distribution of grains in India has its origin in the ‘rationing’ system introduced by thee British during the World War II. The system was started in 1939 In the past decade, the Indian marketplace has transformed dramatically.
- 4. Traditional formats: 1) Haats 2) Mandis Established formats: 1) Kirana 2) Department stores 3) Company / Multi brand showrooms 4) PDS / Fair Price shops 5) Co-operative stores 6) Pan shops Emerging formats 1) Exclusive retail outlets 2) Hypermarkets 3) Internal retail 4) Malls / Specialty malls 5) Multiplexes 6) Rural oriented formats 7) Fast food outlets 8) Service galleries
- 5. OVERVIEW Retail Industry Organized Retailing (7%) Unorganized Retailing (93%) FOOD FASHION CONSUMER DURABLES FASHION ACCESORIES LEISURE AND ENTERTAINMENT FURNITURE HEALTH, BEAUTY AND PHARMA TELECOM BOOKS AND MUSIC MAJOR SEGMENTS
- 6. INDUSTRY DESCRIPTION 1200 1213 1380 1729 1842 100 150 200 300 480 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2008 2009 2010 2011 2012 GDP (in Billion $) Retails Sales ( in Billion $) Indian retail Industry is 5th largest in the world The current penetration pegged at 5- 7% Accounts for 24% of country’s GDP and 8% of the total employment. Food is the Largest segment in terms of its.
- 7. COMPANY PROFILE COMPANY NAME: - Madhura fashion and lifestyle TYPE:- Private Ltd. Industry:- Garments Brands: - LP,VH,AS,PF,PE,P,TC Franchise Stores: - 700 Multi brand outlet:- 2000 Founded:- 1988 Head Quarter:- Bangalore CEO: - Mr. Ashish Dikshit Website: - http://www.madurafnl.com
- 8. VISION AND VALUES “To passionately satisfy Indian consumer needs in fashion, style and value, across wearing occasions in Apparel and Accessories, through strong brands and high-quality consumer experience with the ultimate purpose of delivering superior value to all our stakeholders.”
- 9. MADHURA FASHION In 1988 Madhura garments was established as Apparel Division of Madhura coats limited in Bangalore . VAN HEUSEN (1990) PETER ENGLAND (1997) LOUIS PHILIPPE (1989) ESPRIT(2005) PLANET FASHION(2001) ALLEN SOLLY(1993) PEOPLE (2007-08) MG rechristened as ”MADHURA FASHION & LIFESTYLE” LAUNCHED PRODUTS
- 10. INNOVATIONS LOUISPHILIPPE 1)SILK ROUTE SHIRT FROM LOUIS PHILIPPE 2)CREAME COLLECTION 3)LIQUID COTTON SHIRTS VANHEUSEN 1)ECO STORY 2)BEST WHITE FORMAL SHIRT 3)BEST NON IRON SHIRT 4)DURA PRESS ULTIMA TROUSERS ALLENSOLLY 1)AIR SHIRTS 2)ALLEN SOLLY GO 3)NON-IRON TROUSERS 4)BEST CASUAL SHIRT PETERENGLAND 1. OXYGEANS 2. FRAGRANCE SHIRT 3. RAZOR STRIPES 4. GO GREEN SHIRT 5. ADJUSTABLE TROUSERS
- 13. Education Formal and non-formal education, adult education. Scholarships for girls, merit scholarships and technical education for boys. Distance education Health care and family welfare Pulse polio programme. Health care centers and hospitals. General and multispecialty medical camps, cleft lips. Reproductive and child health care, supplementary nutrition / mid-day meal projects. Social causes Widow re-marriage / dowry-less mass marriages. Social security (insurance) Infrastructure development Community centers. Schools in villages. Roads. Homes for the homeless. Rural electrification Sustainable livelihood SERVICES AND CSR
- 14. MY RESEARCH PLAN Understanding the designs and layout of Departmental Stores Understanding different floor plans 1. Straight Floor Plan 2. Diagonal Floor Plan 3. Angular Floor Plan 4. Geometric Floor Plan 5. Mixed Floor Plan Customer’s Feedback (Questionnaire form) Impact of retail Store design & layout on customer mind.docx
- 15. Number Of Customers Surveyed – 68 & Problem Faced By Customers https://docs.google.com/spreadsheets/d/1KYLxDco_qS21_aVyssVIkglqP-jODyCuKGul1vDRR8Y/edit#gid=1763093915
- 17. LEARNINGS How to design a basic Questionnaire Customer experience and care Employee trainings Product promotion Store management Field management Marketing & merchandising Store and field operations Communication
- 18. SUGGESTIONS Proving staff at convenience stores is one of the crucial factors which has to be improved. Assisting consumers and staff knowledge about merchandise display are the most important factors that store need to improve by hiring employee that are more skilled or by training their existing employees.
- 19. ADVERTISEMENT