The document summarizes an analysis of opening a new supermarket mall in the city of Erqi. It discusses the mall's opportunities such as its central location and transport facilities. Threats include high rent costs and competition from nearby department stores and large shopping malls. A SWOT analysis is provided comparing the new mall to competitors like Walmart. Market research shows the area has potential for commercial development. The conclusion recommends opening a large supermarket at the proposed site, due to its high commercial value and accessibility.