2. It’s a retail
It’s a combination of Supermarket and
Departmental store.
Its like a big-box store that has business model
focusing on high volume and low margin sales.
Generally they have more than 200,000 brand
of merchandise available at any time.
Wal-mart, Big bazaar are some Hypermarkets.
4. A HYPERMARKET
MART- Iskon Mall, SG Highway, Ahmedabad
Total area- spread across 165,000 square feet.
Total products catered – 95000 SKUs
PRODUCT AND SERVICES
Fresh Produce
Food and grocery
Home care products
Apparel and accessories
Non-food FMCG products
Consumer durables and IT
Automotive accessories
Lifestyle products
Footwear and much more
5. Reliance retail providing international shopping
experience.
Unmatched affordability to distributed customer base.
Guaranteed quality and choice of products and
services.
Unique services to the shoppers like tailoring, shoe
repair, watch repair, a photo shop, gift services and
laundry services all within one store.
Location being asset to the mart.
Catering to all classes and customer base.
Lucid transaction and efficient of payment and goods
delivery.
Loyalty and customer retention programs.
9. LOW PRICE
CUSTOMER LOYALITY PROGRAM
HUGE INVESTMENT
INTERNATIONAL SHOPPING EXPERIENCE
ONLINE SHOPPING FACILITIES
WIDE RANGE OF PRODUCTS
10. GENERAL PERCEPTION LOW PRICE= LOW
QUALITY
OVER CROWDING DURING OFFERS
LONG LINES AT BILLING COUNTERS
LIMITED ONLY TO VALUE OFFERING LOW
PRICE PRODUCTS
VERY THIN MARGIN
11. A hyper market is bigger in size, and stores larger
number of FMCG products than a super market.
A hyper market looks more like a warehouse than a
store.
Supermarket provides more warm services and has a
personal, touch which is absent in a hyper market
Prices at a hyper market are cheaper than at super
market.
Hypermarket has fewer frills than a supermarket as the
main motive is more savings for customers.
The décor of a super market is more attractive than a
hyper market.
There is more excitement around festivals in super
13. WELL TRAINED STAFF
APPEARANCE AND AMBIENCE
EMPOWERED INDIVIDUAL
ENCOURAGED TO THINK OUT OF THE BOX
USE SCENARIO PLANNING AS A TOOL FOR
QUICK DECISION MAKING
SECURITY GUARDS AT EACH GATES
RECRUITMENT ATLEAST 10,000 PEOPLE
14. EXPOSURE OF FOREIGN CUSTOMER
ECOMMERCE INTRODUCTION IN ORDER
PLACING
LESS FORGIVING CUSTOMER AND MORE
JUDGEMENTAL CUSTOMERS
KEEPING GENEROUS BRANDS IN STORE.
DEVELOPING LOYALITY PROGRAM FOR
CUSTOMERS
CREATIVE INTERACTIONS OF CUSTOMER
AND STORE PRODUCTS.
INTRODUCTION OF NEW TECHNOLOGY
FOR AMBIENCE IMPROVEMENT.