This document promotes an interactive marketing company called PROMOhypermarket. It summarizes the services PROMOhypermarket offers retailers to increase revenue and develop margins. These services include traffic analysis, proximity marketing using beacons, multimedia activations, optimization services like interactive sales and mobile payments, and an e-store catalog. A case study is presented of a retail marketing manager, Lauren, who was unhappy with limited budget and revenues but found success partnering with PROMOhypermarket to implement their services.

1. For our Retail
prospects
THIS PRESENTATION IS DEDICATED TO PROMOTE
interactive Marketing
to increase revenues and develop margin

2. This is LAUREN
She’s a marketing manager in Retail
but she’s unhappy…

3. SHE CAN MAKE
Awesome corporate image
Big brandawareness
Useful customers touchpoints
Interesting advertising

4. But…

5. But…
Few customers knows that
She has only a limited marketing budget
and revenues from marketing isn’t so great for the moment

6. Because till now she hasn’t heard about…
PROMOhypermarket

7. Passionate for interactive marketing
And dedicated to
NEXT GEN SALES PROMOTION

8. PROMOhypermarket is:
efficient
powerful
innovative
convenient

9. We are having for you
1) TRAFFIC SERVICES
1.1 Analyzer
1.2 Finder
Why ?
determine and report participants flow using
an open mesh of beacons, GPS, GSM and wifi
help customers/prospects to find interesting things like promos,
staff, or special business areas
Because we want to know where we have to make business
Because we want to attract customers from public places

10. We are having for you
2) PROXIMITY MARKETING
2.1 STATIC
2.2 MOBILE
Why ?
create marketing interaction with customers/prospects
in a determined area, from static activators,
usual near POS
create marketing interaction with customers/prospects
from mobile activators, usual in public spaces
Because we want to attract first customers/prospects attention
Because we want to be before competition

11. We are having for you
3) MULTIMEDIA ACTIVATION
Brands and logos
POS materials
TV/cinema/online video quest
Cars/T-shirts
Online/mobile on website
Why ?
Packages and labels
Outdoor advertising
Because is very effective and trendy
Because we are using mobile and interactive marketing (+50% increase from 2012)
and online video advertising (+78% increase from 2012)

12. We are having for you
4) OPTIMIZATION SERVICES
INTERACTIVE SALES
MOBILE COUPONS
Why ?
INTERACTIVE DISCOUNTS
INSTORE PAYMENTS
Because using optimization services, we are building margin from costs,
easy and effective

13. We are having for you
5) PROMOhypermarket
eSTORE
PRINT CATALOG
ONLINE CATALOG
Why ?
Because online and mobile sales will become very important both for big business
and for customers

14. So now…

15. LAUREN could be happy again…

16. Because…

17. She choose for her Company to be in PROMOhypermarket
To activate all business cards and make
special sales
on company business network

18. She choose for her Company to be in PROMOhypermarket
to activate Company promo brochure and
give to all consumers reasons to check daily
specials
to stay connected with fun and corporate rewards

19. She choose for her Company to be in PROMOhypermarket
to activate packages and labels,
giving more information about products,
about recipes, healthy advices, etc
providing to all consumers reasons
to look for
Interaction, fun and rewards instore or
at home

20. She choose for her Company to be in PROMOhypermarket
to activate instore materials, displays,
floor signs, staff T-shirts,
to build treasure hunt
and promo hot zones
giving to all consumers reasons to look for
interaction, fun and rewards at shopping

21. She chooses for her Company to be in PROMOhypermarket
to implement proximity marketing
a step before competition

22. She chooses for her Company to be in PROMOhypermarket
to develop TV/cinema/online video quests
and take
a big marketing success for
her company and for her professional
curriculum

23. She chooses for her Company to be in PROMOhypermarket
to develop interactive multipacks, interactive
discounts, mobile coupons and
mobile wallet
optimizing costs and building margin

24. She choose for her Company to be in PROMOhypermarket
to entry in PROMOhypermarket store
online /print, increasing e-commerce
presence
and take an easy and safe approach to
“drive in retail” challange

25. So, what are you waiting for ?

26. PROMOhypermarket could provide you:
CUSTOMER LOYALTY
BRANDAWERENESS DEVELOPMENT
MORE THAN 10 % SALES INCREASE FOR PROMOTED BRANDS

27. THANK YOU