Better Experiential BTL Marketing
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The document compares experiential BTL marketing to standard BTL marketing. Experiential BTL marketing provides higher customer engagement through experience-oriented platforms that create fun experiences for target groups, resulting in stronger brand recall and preference. In contrast, standard BTL marketing provides low customer engagement without a specific orientation, lower interest for target groups, and weaker brand recall and preference.
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Better Experiential BTL Marketing
- 2. When we arrived into marketing business we thought we knew all there was to know about doing BTL activities.
- 3. But we learned quickly that almost everything we thought we knew about marketing business was dead wrong
- 4. Experiential BTL Marketing Standard BTL Marketing • Higher Customer engagement • Very low customer engagement • Experience Oriented Platform • No specific orientated platform • Fun Filled experience of TG • Low level of interest in TG • Very Strong Brand Recall • Low Brand Recall • 45% Increased Brand Visibility • Same Fraction of Visibility • Higher Brands preference • Low brand preference why is experiential BTL marketing better than Standard BTL marketing?
- 6. We are a BTL marketing company working towards creating brand experience through our experiential marketing tactics. Having a 15 years of cumulative experience in the field of marketing and promotion and having bases at Mumbai, Kolkata, Chennai and Bengaluru, we are a ideation rich organization. Our sole scope of work is experiential oriented BTL Brand marketing. Lets create wonderful experiences
- 7. Activity Concept Building / Strategic planning Our Process circle ROI Analysis, Reporting & activity closure Activity Execution, monitoring & Control.
- 8. What we do BTL Corporate events Fabrication Dealer & Retailer Meet Conferences & Corporate events Product launches Themed Events Van Activation Exhibition and Trade shows RWA’s Activation Concept building College and School Activation Mall & In shop activation Rural Mela’s, Fair’s and HAAT Activation Wall Paintings Rural Marketing In shop Branding In shop Fabrication Exhibition Stall Fabrication
- 9. More BTL activities Initiating loyalty and referral programs Marketing and distribution strategy Kiosk setup and sampling Point of sales (POS) activation Retail Activation /Tasting at grocery stores Personal or one to one meeting Flash Mobs Tin Plate Branding Retailer Board installation
- 10. BTL Activities- Rural Activation/Marketing- RWA, College, School & Corporate Activation RWA, College activation turn out to be a good activity as in this we target a specific target audience pertaining to a product and we directly create brand awareness amongst them.
- 11. VAN ACTIVATION • The vans with there 1000 sq. Ft. branding space creates a huge visibility exercise. • The van activity, as a medium can be used for various activities, like create awareness using some infotainment jigs like magic show, puppet shows and skits. • Market surveys and data can be collected through the van activities. • Interactive games and product sampling can be conducted from the van.
- 12. BTL Activities- Rural Activation/Marketing-Haat’s Activation • Haat’s are weekly or periodical markets that are frequented at a local village level. • The Haat's start from 6 am to p.m. and can be effectively used as a medium to promote a brand.
- 13. BTL Activities- Rural Activation/Marketing-Mela’s Activation • Mela's’ are very popular and are attended by rural India as they are held annually or once in four years. • These Mela's are held with lots of fanfare and attract a carnival atmosphere in the respective towns. • These Mela's can be leveraged to the maximum to promote a brand with gates, banners, stalls, freebies and branded merchandise being distributed or products can be sampled.
- 14. BTL Activities- Rural Activation/Marketing-Wall Paintings • Wall Paintings’ are the oldest means of branding and is still very popular in rural India. • The wall paintings still command an excellent visibility and recall value.
- 15. BTL Activities- Rural Activation/Marketing- Tin Plate branding • Tin plates are very useful in rural markets because unlike posters they cant be easily torn off and are nailed on the walls for month.
- 16. BTL Activities- Rural Activation/Marketing- Flash Mobs • Flash Mobs are an excellent way to hit the minds of the people as in the initial break it creates curiosity amongst the people and finally in the end the brand is spread out.
- 17. BTL Activities- Rural Activation/Marketing- Dealer/Retailer board Installation • Dealer/retailer board installation is being done on pan India basis. It helps create a brand recall as many times it is seen and helps in creating brand awareness
- 18. BTL Activities- Rural Activation/Marketing- Mall & Inshop Activation We are equipped with a full fledged team to Initiate mall and inshop activation. All kinds of branding related to mall activation is done by us, Along with mall activities with product demo.
- 19. Dealer’s And Retailers Meet Every distribution based and channel based company needs conferences and meets to keep associated with there members and we at richmen are fully equipped with elements to do a dealer/Retailer meets and parties. We add different flavors of activities and team building exercises to keep the channel partners involved into the event or the meet
- 20. Conference's And Corporate Party’s Corporate meeting’s and parties are essence of any organization for team building and employee recognition during awards, and we make the occasion just right for these things to happen. With excusive dance performances, to bands till anything practically possible
- 21. Family Day’s & Annual Day Celebration Family day and annual day are the events which bring company and it employees closer in terms of celebration and not only employees but there families as well which gives them a sense of ownership in the company. We are just the right agency to deliver these in to your occasions. With play area to be defined for children, area completely concerned to ladies and other stuff so that the occasion comes out into right prospective
- 22. Event Fabrication we have two in-house fabrication units in Meerut & Gurgaon, which helps us in getting any kind of fabrication done in a fixed time. Any possible design for fabrication can be done at our end.
- 23. Stall Fabrication We have been into a lot of fabrication for stalls and other needs for many companies over the years and now we offer all kinds of fabrication for any kind of need pan India. Stall fabrication is one of our major pillars in to BTL activation as we are able to deliver what we design at our end.
- 24. In shop Fabrication We have expertise in designing and fabricating in shop's. whether it is branding the in shop or making any kind of fabrication
- 25. VanFabrication We have 15 years of experience in van fabrication, from making normal fabricated vans to making stage vans, Medical vans etc. we can design and fabricate the van completely according to the need of the client.
- 26. THANK YOU