Katie Burkhart has experience directing creative agencies and freelancers to develop marketing campaigns. She has worked on copywriting, surveys, focus groups, and market research. She values relationships with sales and enjoys working with customers. Examples of her work include rebranding efforts for WOW Business in 2014 and 2016, demand generation campaigns from 2015-2016 including direct mail, display ads, and events. Current campaigns include Spiceworks Mid-Market and Type M SMB efforts with future tactics expanding cross-channel.
B2B marketing has been drilled down to separate buckets in the funnel. Relevant marketing activities at each step of the funnel have been discussed in detail.
Local funnel | Sales Funnel Consultant | Marketing FunnelMarketing Funnel
Local Funnel specializes in developing sales funnels for local businesses. We also offer training to local businesses to help improve their marketing and web presence.
Local Funnel is not one of those places. Local Funnel serves one overall purpose - to help increase your sales/customers. How? By teaching and helping hard working small business owners like yourself how to build a proper internet sales funnel. Local Funnel will help you with finding potential customers, bringing those potential customers to your sales funnel and site, then convert them into PAYING customers.
B2B marketing has been drilled down to separate buckets in the funnel. Relevant marketing activities at each step of the funnel have been discussed in detail.
Local funnel | Sales Funnel Consultant | Marketing FunnelMarketing Funnel
Local Funnel specializes in developing sales funnels for local businesses. We also offer training to local businesses to help improve their marketing and web presence.
Local Funnel is not one of those places. Local Funnel serves one overall purpose - to help increase your sales/customers. How? By teaching and helping hard working small business owners like yourself how to build a proper internet sales funnel. Local Funnel will help you with finding potential customers, bringing those potential customers to your sales funnel and site, then convert them into PAYING customers.
Business Matchmaking is one of the solutions that is very popular in ASEAN market. We usually work with European and Asian companies who are looking for local partner in the South East Asia region. We search for prospect, screen their qualifications and match with our client's criteria.
Case Study: Generating Franchise Sales for National Beauty FranchiseLSM
Local Search Masters was tasked with generating quality franchise leads in a specific marketplace. This case study analyzes the results of those efforts.
Maximize Conversions by Balancing Your Ecommerce & Amazon StrategyTinuiti
As your brand ramps up advertising and sales on Amazon, does your paid search cost increase and conversion rate decrease?
Identify the key insights you can implement in your Amazon strategy to allow you to get more from your AdWords campaign and vice versa.
I'm Karabo Mamabolo, a marketing strategist that focuses on creating memorable campaigns. Creating brands & digital campaigns across a variety of industries. Creating brand and digital campaigns for over 2 years in the FMCG industry and across a variety of other industries, I've learnt to connect B2B alongside B2C marketing goals for business as a in-house Junior Strategist &Freelancer.
10 marketing activities to improve your bottom lineSomething Big
It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business.
Read our advice for what you need to think about during the festive period.
If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.
This is a document that showcases what we do to help to revive our client's brands to be more focus, strategic and make an impact at their bottom line.
One Place all Digital Marketing Services with Best Price and Brand Promotion. Learn Online Digital Marketing improve your knowledge about internet marketing .
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
Based on our experience working on B2B market research in Thailand, we often see companies promoting their brands by focusing on their strengths but fail to recognize how they truly create value for their customers. A market leader may continue to develop their products, therefore, making them more and more expensive and thus failing to increase their market size. A small player may scale their product down too much and make it suitable only among niched customers.
So, we have created a guidebook to help develop marketing strategies, especially for B2B companies to create strong value propositions. Our guidebook is like a quick summary of the tasks you should go through when you have to rebrand your product or challenge a status quo to grow your business.
Is driving local holiday traffic your number one goal right now?
SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium.
And now, you can use it this holiday season to drive foot traffic and online sales.
In this webinar, you’ll get eight actionable tips and tricks to create effective SMS campaigns and improve the ROI of your marketing this holiday season.
Watch this webinar to learn how to:
Grow your SMS opt-in list for the holidays.
Optimize conversions for the holiday shopping season.
Create effective SMS messaging that converts recipients of texts into customers.
Holiday sales are anticipated to skyrocket this holiday season due to people seeing friends and family for the first time in a while. More than a third of consumers plan to increase their spending in 2021. Don’t overlook the power of text messages as a holiday marketing strategy.
Join Matt Boyce, Senior Director of Partner Marketing at Podium, as he shares practical and effective tips for SMS marketing this holiday season.
Do you have a construction company and want to market your construction business? Here we are providing top marketing ideas for construction companies.
Rock steady video stabilization on your on-the-move video devices.FotoNation
Whether you are designing drones, wearables, or a larger vehicular platform, a mechanical gimbal is no longer a necessary part of your design. The age of the digital gimbal is upon us, and FotoNation is making it possible. Learn how state-of-the-art, energy-efficient, GPU-free chip-set solutions proven in the smartphone and action-camera markets can empower your video subsystems with real-time, high frame-rate, rock steady video, while also correcting for distortions created by wide-angle lenses.
Business Matchmaking is one of the solutions that is very popular in ASEAN market. We usually work with European and Asian companies who are looking for local partner in the South East Asia region. We search for prospect, screen their qualifications and match with our client's criteria.
Case Study: Generating Franchise Sales for National Beauty FranchiseLSM
Local Search Masters was tasked with generating quality franchise leads in a specific marketplace. This case study analyzes the results of those efforts.
Maximize Conversions by Balancing Your Ecommerce & Amazon StrategyTinuiti
As your brand ramps up advertising and sales on Amazon, does your paid search cost increase and conversion rate decrease?
Identify the key insights you can implement in your Amazon strategy to allow you to get more from your AdWords campaign and vice versa.
I'm Karabo Mamabolo, a marketing strategist that focuses on creating memorable campaigns. Creating brands & digital campaigns across a variety of industries. Creating brand and digital campaigns for over 2 years in the FMCG industry and across a variety of other industries, I've learnt to connect B2B alongside B2C marketing goals for business as a in-house Junior Strategist &Freelancer.
10 marketing activities to improve your bottom lineSomething Big
It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business.
Read our advice for what you need to think about during the festive period.
If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.
This is a document that showcases what we do to help to revive our client's brands to be more focus, strategic and make an impact at their bottom line.
One Place all Digital Marketing Services with Best Price and Brand Promotion. Learn Online Digital Marketing improve your knowledge about internet marketing .
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
Based on our experience working on B2B market research in Thailand, we often see companies promoting their brands by focusing on their strengths but fail to recognize how they truly create value for their customers. A market leader may continue to develop their products, therefore, making them more and more expensive and thus failing to increase their market size. A small player may scale their product down too much and make it suitable only among niched customers.
So, we have created a guidebook to help develop marketing strategies, especially for B2B companies to create strong value propositions. Our guidebook is like a quick summary of the tasks you should go through when you have to rebrand your product or challenge a status quo to grow your business.
Is driving local holiday traffic your number one goal right now?
SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium.
And now, you can use it this holiday season to drive foot traffic and online sales.
In this webinar, you’ll get eight actionable tips and tricks to create effective SMS campaigns and improve the ROI of your marketing this holiday season.
Watch this webinar to learn how to:
Grow your SMS opt-in list for the holidays.
Optimize conversions for the holiday shopping season.
Create effective SMS messaging that converts recipients of texts into customers.
Holiday sales are anticipated to skyrocket this holiday season due to people seeing friends and family for the first time in a while. More than a third of consumers plan to increase their spending in 2021. Don’t overlook the power of text messages as a holiday marketing strategy.
Join Matt Boyce, Senior Director of Partner Marketing at Podium, as he shares practical and effective tips for SMS marketing this holiday season.
Do you have a construction company and want to market your construction business? Here we are providing top marketing ideas for construction companies.
Rock steady video stabilization on your on-the-move video devices.FotoNation
Whether you are designing drones, wearables, or a larger vehicular platform, a mechanical gimbal is no longer a necessary part of your design. The age of the digital gimbal is upon us, and FotoNation is making it possible. Learn how state-of-the-art, energy-efficient, GPU-free chip-set solutions proven in the smartphone and action-camera markets can empower your video subsystems with real-time, high frame-rate, rock steady video, while also correcting for distortions created by wide-angle lenses.
Un verbo preposicional (llamando también phrasal verb o multi-word verb, es, en inglés, un verbo compuesto formado por la combinación de un verbo y una partícula gramatical, es decir, un adverbio o una preposición, o incluso por un verbo seguido por un adverbio y una preposición
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Online Branding and Marketing Strategies for Your Restaurant BusinessDevashish Biswas
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
Restaurant Marketing Ideas, Restaurant Marketing Ideas 2018, Restaurant business sales, Restaurant business marketing, Restaurant marketing, Restaurant marketing plan, Restaurant, Restaurant marketing 2018, Restaurant marketing plan, Restaurant and food, Restaurant business marketing 2018, Restaurant business marketing agency, Restaurant business marketing plan, Restaurant marketing agency, Restaurant marketing company, Restaurant start up, Restaurant startup marketing, Restaurant startup marketing plan, Restaurant tour agency marketing plan, Restaurant tour marketing, Restaurant tour marketing plan, Restaurant 2018
Rajo Digital Marketing is a dynamic and innovative digital marketing agency focused on helping businesses grow their online presence and achieve their marketing goals.
Presented to over 1500 registrants for the American Marketing Association, this presentation explains the changing role of the traditional B2B marketer into the revenue-focused marketer.
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
THIS PRESENTATION ANSWER YOUR QUESTIONS REGARDING DIGITAL MARKETING. THIS PRESENTATION WILL COVER FOLLOWING TOPICS:-
introduction
difference between traditional and digital marketing
Types Of Marketing
Explanation To Digital Marketing
Benefits Of Digital Marketing
Promote your products and services and connect with diverse audiences instantly through our email Marketing services.
Moderate budget, personalized features and communication speed are the major highlight of the email campaign service.
Employ our professional service to identify target markets,
Similar to K Burkhart Creative and Strategic Portfolio (20)
3. Overview
Directed both internal and external creative agencies, as well as freelancers
to create campaigns and ad-hoc creative projects
Have worked with copywriters, as well as have developed copy on my own
for collateral, advertorials, press releases, social posts and campaigns
Experience with developing surveys, running focus groups, and fielding market
research to determine brand and product satisfaction, identify whitespace
opportunities, and evaluate advertising
Value close relationships with Sales – Marketing cannot be successful without
the input of those on the front lines
Enjoy working in the field and with our end-users and partners – the more I
learn, the easier it becomes to execute successful campaigns
Demonstrated ability to be conceptual and strategic, as well as execute and
follow-up on results to ensure continued success, or make changes to mitigate
risks and avoid failure
4. Branding
Relaunched WOW! Business brand in 2014.
Refreshed the brand in 2016 to better resonate with relaunched
WOW! Residential brand look and feel.
5. Relaunched Brand – 2014
• Completely differentiated from
Residential brand
• Mirrored sterile, “all business” style of
competitors
• Goal was to be taken seriously as a
Business services provider
• Introduced rounded letters and warmer
color palette to be more welcoming
• Brand represents trust, honesty, reliability
and dependability
• Incorporated graphics in the form of
overlapping arcs and iconography
6. Relaunched Brand
Examples – Display
• Awareness and
Conversion/
Remarketing
creative
versions
• Banners direct
to Market-
specific offer
pages on our
website
• Featured
across diverse,
programmatic
media buy,
native ads on
Yahoo!,
Facebook, and
mobileClick to see animation in all sizes
(Static)
7. Relaunched Brand
Example – Sales Collateral and Slicks
Color coded by product:
• Brand Green: Multi-product
• Blue: Internet
• Red: Data
• Orange: Voice
• Purple: Cloud
• Lime: Video
8. Refreshed Look & Feel – 2016
Example – Field Sales Support & Display
• Introduced
additional
colors from the
palette
• Added
gradients to
better align
with new
Residential
brand
13. Example Market Saturation Campaign
Objective / Goals
Objective
Prove that a 12 week multi-faceted and
integrated marketing and sales campaign
featuring aggressive pricing and market-
specific offers and programs will stimulate
new SMB sales calls into the call centers and
market field sales team.
*Exact values changed for propriety reasons
End Goal*
Increase penetration by 3%: 400 New Sales
Total # of Businesses in
Columbus:
83,000
Total WOW! Serviceable
Businesses:
15,000
% of Footprint WOW! Covers: 18%
Current WOW! Business Base
in market:
5,000
Current Penetration: 33%
Additional 3% in Penetration: 400
14. Example Market Saturation Campaign
Tactical Calendar
1 2 3 4 5 6 7 8 9 10 11 12
Week of:
Radio
Billboards
Corporate Digital
Columbus Dispatch Site
Direct Mail
Direct Mail Landing Page
Sales Flyers
Outbound Calling
Bourbon & Brew OSU Event
PR
Delaware Expansion Release
5-Sep29-Aug22-Aug15-Aug8-Aug
Event
DM / Flyers
24-Oct17-Oct10-Oct3-Oct26-Sep19-Sep12-Sep
Digital
Mass in Market
15. Example Market Saturation Campaign
Display and SEM
Click to see
animation in
all sizes
Copy will switch
between HSI and
Voice offer
Sample of search ad
16. Example Market Saturation Campaign
Direct Mail & DM-Specific Landing Page
Pieces directed to campaign-specific URL
18. Example Market Saturation Campaign
Radio
:10 Second Tag
Get Business internet for less than thirty bucks a month from WOW business, plus get a month free if you act now. Visit wow for
business dot com for details. Service not available in all areas.
:15 Second Tag
Think the only way to get a great price is to bundle? WOW Business gives their great prices on business internet and phone - no
bundle required! Plus, if you act now you can get a month free. Visit wow for business dot com for details. Services not available
in all areas.
:30 Second Spot
Dealing with slow internet speeds, unreliable phone connections and shoddy customer service can cause headaches and put
your business at risk.
WOW business has you covered with reliable communications services backed by a team committed to your customer
experience. We have solutions for all business sizes, including fast internet starting for less than thirty bucks a month, and feature
packed phone lines for only twenty one ninety-nine a month.
Plus, you don’t have to bundle anything to get great prices on the services you need for your business! Act now and you can
even get a month free!
Visit wow for business dot com today for details. Services not available in all areas.
19. Example Market Saturation Campaign
Event
Sponsored local college football viewing event in partnership with our
radio buys
Co-presented with the Residential sales team to take advantage of halo
effect, as the Residential team has very high brand awareness and
advocacy in this market
Raffled off college football game tickets – required Residential and
Business prospects to leave business cards or contact information to
qualify
Event attendees sought us out to comment on our advertising (in a
positive way!), and to learn more about our Business services
22. Type M – SMB Campaign
Display – Early Examples of End Cards
Visit www.moat.com to see current and past
display creative
23. Type M – SMB Campaign
Future Tactics
Launching November 2016:
Cross-channel TV spots
Pre-roll digital spots
Direct mail: postcards and self-mailers
Digital billboard creative
Newspaper inserts
Additional display ads
Email lead nurturing