Cristina Edralin has over 12 years of experience in sales and promotions roles across various industries including FMCG, fashion, retail, and electronics. She currently works as a Promoter Team Supervisor in Dubai, where her responsibilities include supervising promoter teams, managing logistics and stock, conducting customer surveys, and ensuring high customer service standards. Previously, she held sales and merchandising roles with Notions Group and G2000 Lal's Group in Dubai. Cristina was recognized as Promoter of the Year in 2014 and has a Bachelor's degree in Computer Engineering from AMA Computer College in the Philippines.

1. Cristina V. Edralin
GGICO Deira, Dubai | cristinaedralin24@yahoo.com | +971 55 8493861 | with valid U.A.E Driver’s License
PROMOTER TEAM LEADER
Independent and a goal oriented sales professional with 12 years of experience in the industry of FMCG, Fashion / Retail and
Electronics. Proven ability to handle various range of task, work situations, multi-cultural environment which led to being the Best
Promoter of the Year 2014. Areas of expertise include:
 Team Building & Leadership
 Customer Service Skills
 Organizational and Coordination
Management
 Analytical and Problem Solving
 Customer Relationship Management
 Sales
 Verbal/Written Communication
 Visual Merchandising
 Multilingualism
PROFESSIONAL EXPERIENCE
Notions Group LLC – Dubai, UAE October 2012 – October 2015
Promoter Team Supervisor
 Direct supervision on daily basis for all promoters in U.A.E. whilst planning daily schedule of promoters.
 Updating the Line Manager on team progress in regular basis (verbally and through completion of a
weekly report)
 Update the monthly sampling plan and communicate it to the team.
 Train the promoters; communicate all the upcoming promotions and marketing plan.
 Manage the logistic at store level and build good relationship with the store managers.
 Ensure the availability of POSM (tables/uniforms) and non-inventory stocks.
 Communicate with the logistics department in NT with regards to the delivery plan and stock availability.
 Manage the FOC’s (delivery/cost/distribution/availability).
 Report the OO’s issue and promotion sales/returns.
 Ensure all necessary documents and sampling approvals are available and have been provided to the
team.
 Undertaking regular performance checks of the team, asking questions about levels of satisfaction with
the customers.
 Conducting customer survey and informing them about the products available using a short
questionnaire/discussion guide to stimulate conversation.
 Keeping accurate records, completing relevant paperwork, updating logs and the return of necessary
paperwork to the line manager.
 Engage confidently with members of the public in a clear and assertive manner.
G2000 Lal’s Group – Dubai, UAE October 2005 – October 2009
Sales Merchandiser / Sales Advisor
 Ensure a high standard of Customer Service are applied within the store at all times.
 Attends all customer queries and complaints, keep notes and respond promptly and efficiently ensuring
customer satisfaction.
 Drive the highest possible standards of in-store visual impact and ensure that the store is merchandized
commercially and visually to company’s standards.

2.  Analyze stock management information available and monitors incoming and outgoing merchandize to
ensure that sales opportunities are maximized.
 Responsible for mentoring/training new staff and develop their potential for the optimum output in their
performance.
 Liaises with the Retail/ Store Manager to ensure that the store has the correct stock level to maximize the
sales potential.
 Ensure that the store is fully compliant with all required administrative procedures according to company
guidelines.
 Responsible as store administrator, handles cash register and all banks and cash related transaction in the
store.
Jumbo Electronics Company Ltd. – Dubai, UAE December 1992- December 1997
Showroom In charge
 Handle all cash and merchandise transaction
 Arrange all showroom products in a conducive and attractive design
 Entertain all incoming costumers.
 Maintain stock ledger’s and stock requisition.
 Generate Sales report
 Provide and comply w/ excellent customer service standard
90’s Work Experience:
 Melamine Perfume Shop, Karama Shopping Centre – Dubai U.A.E. as a Sales Advisor
 Fame Cosmetics Company, Mazaya Centre – Dubai, U.A.E. as Outdoor Sales /Promo Girl.
 Aramtec Company – Dubai, U.A.E. as Promoter
Sales Achievement:
 Promoter of the Year – 2014 (Dubai duty Free Shopping Festival)
 Best promoter with” Chocolate” Festival Certificate held at Dubai Marina, Abu Dhabi – 2014
Educational Qualifications:
Bachelor of Science in Computer Engineering 1990 – 1991
AMA Computer College, Quezon City
Personal Particulars:
Nationality : Filipino
Civil Status : Single
Visa Status : Visit Visa
I hereby certify that all the above information is true and correct to the best of my knowledge.
Cristina Edralin