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FMI Email Brochure
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- 2. FMI Group arebrand engagement specialists based in London and Buckinghamshire and comprises FMI and digital agency Red C. We help our clients build brand loyalty, reward great performance and incentivise growth through online and offline solutions. Our teams produce first-class creative communications, digital mobile campaigns, impactful live events, targeted incentive schemes and breath taking travel programmes. We produce fully integrated bespoke engagement programmes, all created with stunning creativity and utilising years of experience in the world of B2B. AMBASSADOR PROGRAMMES Driving channel engagement across multiple retail & service sectors REWARD & RECOGNITION SCHEMES Engaging disparate sales staff on a European level SALES INCENTIVES Rewarding prizes from products, vouchers, experiences or anything you desire! GLOBAL CAMPAIGNS Creating targeted brand communications on a global level MARKETING PRESENTATIONS Selling-in products and services via PowerPoint, video and animation ASSET MANAGEMENT Sophisticated portals with comprehensive content management systems INTERNAL COMMS From design and artwork and print to training and newsletters WEBSITES Crafting dynamic designs and builds with CMS and reporting APPS Bringing your audience closer through mobile communications TRAINING/ACCREDITATION PROGRAMMES Compelling, user-centred online training sites FILM & ANIMATION Communicating key brand messages in fun and impactful ways NATIONAL ROADSHOWS Touring or static, in cinemas, exhibitions, hotels or even on a bus… EMEA CONFERENCES Delivering planning and venue sourcing to event logistics and facilitation VIP HOSPITALITY Experiencing football and major music events to live festivals and motor racing INTERNATIONAL TRAVEL Delivering complex conference and activity programmes
- 3. Incentives lie atthe heart of effective performance improvement planning. They can be even more effective when communicated via the web, which offers distinct advantages over traditional media. Online campaigns can be implemented in a matter of hours not weeks. Employees can be kept continuously up-to-date with their personal performance and league table position. The very existence of an instant channel for communication opens up new possibilities for targeted corporate communication. Want to motivate and engage your staff or distributors? With our extensive knowledge of motivation, recognition and rewards, our incentive schemes, online and offline, offer a valuable addition to your performance improvement capabilities. Integration with ‘’e-commerce’’ style applications allow for the easy fulfilment of “points mean-prizes’’ schemes, where users can browse a virtual shop and see what they can afford with the points they’ve earned or aspire to reach a certain goal. They can also browse the site from home. INCENTIVES
- 4. We could sayeverything we do encompasses comms – brand engagement requires communication strategies for every client, whether focused on events, online incentives or digital solutions. Even so, the comms space requires expertise and focus – from internal brand communications to taking a product to market, we will tap into your specific needs. Concept planning. Stunning, high quality, creative POS for retail. Internal comms for your staff and distributors. We can also help reposition your brand message or create sub-brands. We plan and implement specific channel promotions and communications and help you speak to a broader audience. We can produce all of your comms collateral, from print to product photography, from standard imagery to beauty shots, from ambient photography to full campaigns. We also run and maintain sophisticated asset management libraries, social learning platforms, training modules and regular newsletters. We create product, voxpop and training movies, full scale BTL campaigns and viral videos to communicate a product or key messages. COMMS
- 5. We produce digitalmedia to take your communications where it needs to go: fast, targeted and always on brand. Maybe you need a website, a series of microsites, or a viral campaign using YouTube, Twitter or Facebook. Your target may be e-training with integrated social networking or an online incentive club capturing points and giving rewards. Perhaps you need a mobile app to talk to your sales team on the road or POS material as part of a broader campaign? You may want to produce a targeted BTL campaign on and offline? At FMI we get the bigger picture and will guide you to the best, cost efficient solutions. We produce beautifully designed information and incentive websites, compelling e-learning and mobile and business apps. We also create impactful PowerPoint presentations for sales and marketing teams. We are renowned for our film-making skills, producing creative product movies for our global clients. DIGITAL
- 6. High-profile, quality eventsare often the outward sign that performance improvement and motivation are happening within your organisation. They are the pinnacle for achievement within most sales incentive and employee recognition programmes. So it’s vital to get them right...and on budget. We take your brand and let your customers experience it for themselves through a range of enticing activities and events. From brand–enhancing conferences to once-in-a-lifetime world travel experiences, from national road shows to amazing parties and ground breaking award ceremonies, we have the skill and experience to make your customers’ brand experience engaging, rewarding and utterly memorable. We are past and present masters at overseas incentive travel and over the past 30 years have taken corporate groups to over 190 countries worldwide. We know all the best local contacts and can offer exceptional value, in-depth experience and advice on the ground, wherever that happens to be. EVENTS
- 7. Often our clientscome to us for advice about their overall brand engagement needs. We always kick- start the process with a consulting phase. First we research your business need and analyse your market space. Then we plan working meetings or brainstorming workshops. Once we have gained a full understanding of your challenges we write reports and make strategic recommendations. We then work with you to plan the delivery of key products and services for your business needs. We budget outcomes to ensure a positive return on your investment. Sometimes you need to help to refresh your brand, your incentive campaigns or your events or have your products re-aligned, branded or presented in a better way. We can take your current product or service range, create a family of brand epithets, tidy up any anomalous offerings and provide a coherent presentation for your organisation and your distributors. We work to an efficient, highly creative and effective process: research, develop, communicate, engage and reward. CONSULTANCY
- 8. CHILTON OFFICE FMI GROUP SOUTHWATERHOUSE CHILTON BUSINESS CENTRE CHILTON BUCKS HP18 9LS LONDON OFFICE FLOOR 4 74 GREAT EASTERN ST SHOREDITCH LONDON +44 (0) 1844 204362 info@fmigroup.co.uk FMIGROUP.CO.UK RED-C.CO.UK