Ruth Mwihaki Macharia is a senior sales executive and store visual merchandiser currently working for Sun and Sand Sports LLC in the UAE. She has over 8 years of experience in visual merchandising, sales, and customer service roles for companies in Kuwait and the UAE. Her responsibilities include creating visual merchandising plans, meeting sales targets, and ensuring excellent customer service. She has a diploma in graphic design and communication from Kenya Polytechnic College University.

1. RUTH MWIHAKI MACHARIA
U.A.E
MOBILE: +971526760443
EMAIL : rtruth2001@yahoo.com
FIELD OF EXPERTISE
SENIOR SALES EXECUTIVE / STORE VISUAL Merchandiser
CAREER OBJECTIVE
“To be a part of a committed team of professionals and effectively contribute towards the common goals
of the organization while introducing new methods & ideas to compete in this competitive market”.
KEY SKILLS
Excellent Communication Skills / Self Motivated / Team Player / Problem Solving / Hard Working /
Flexible / Fast Learner
PROFILE
Described by Managers and colleagues as hardworking and committed, the quality of my work and the
fact that I learn the systems & procedures quickly has been appreciated especially when thrown into the
deep end. I enjoy the interaction with internal & external clients and producing quality solutions within
teams and on my own at any given situation.
EMPLOYMENT SUMMARY
STORE VISUAL merchandiser CURRENTLY
SUN AND SAND SPORTS LLC - UAE (GULF MARKETING GROUP)
RESPONSIBILITIES:
 Communicating with teams such as buying, design and marketing to create design themes and
plans, often months in advance, including window and in-store displays, signage and pricing
concepts;
 Meeting with business, sales managers and retail managers to discuss sales strategies;
 Identifying and sourcing props, fabrics, hardware and lighting;
 Maintaining a budget and negotiating with suppliers of visual materials;
 Working with architectural features of stores to maximize the available space;
 Creating visual merchandising packs to communicate visual guidelines including layout principles,
visual dressings and signage - usually applies to those based in a head office;
 Visiting branches to coach in-store visual merchandising or sales teams to interpret the guidelines
and training them in the execution of the visual concept;
 Leading and motivating teams to complete displays to tight deadlines;
 Seeking feedback from colleagues and customers on the visual impact of displays and implementing
changes.

2.  Customer Service –
 Provide exceptional Customer service to all internal & external clients at any given time.
 Ensure supreme customer satisfaction at all times & through that ensure customer retention.
 Handle all types of Customer queries & complaints & provide first contact resolution.
 Facilitate and makes phone calls/follow -up calls to customer.
Sales –
 Achieve daily & monthly Sales Target, thereby ensuring the achievement of store target.
 Use up selling / cross selling skills & increase ATV & UPT’s
 Explain features & benefits of Products & ensure that Sales are closed successfully.
H&M KUWAIT JUNE (2014)
RESPONSIBILITIES:
Sales –
 Achieve daily & monthly Sales Target, thereby ensuring the achievement of store target.
 Use up selling / cross selling skills & increase ATV & UPT’s
 Explain features & benefits of Products & ensure that Sales are closed successfully.
Cashier –
 Handling all the cash transaction of an organization.
 Receive payment by cash, cheques, credit card etc.
 Checking daily cash accounts.
 Providing training and assistance to new joined cashier.
 Maintaining monthly, weekly and daily report of transactions.
EDUCATIONAL QUALIFICATIONS
Diploma : Diploma in Graphic Design and Communication.
Major : Adobe Illustrator, Adobe Photoshop, InDesign, Corel Draw x3, Fireworks.
College : Kenya Polytechnic College University
Year Graduated : 2009-2012
PERSONAL INFORMATION
Visa Status : Working Visa
Passport # : A1192358
Nationality : KENYAN
Civil Status : Married
Birth : OCT/7/1985
Religion : Christian