1. Satnam Singh
Mobile: +91-9988185314 ~ E-Mail: sunny943fm@gmail.com
PROFESSIONAL PROFILE
A result oriented professional with over 5 years of experience in Marketing / Branding / Revenue Maximization / Events &
Activations.
 Currently Working with The North Country Mall-Mohali as Assistant Manager – Marketing, handling Marketing
strategies & brand building of the centre and ensuring in enhancing Mall efficiencies.
 One year three months Experience with Pioneer Property Zone as Assistant Manager – Marketing. Project handled
Pacific Mall-Delhi and Trilium Mall –Amritsar
 One and Half Year Experience with Advance India Projects Limited (AIPL) at The Celebration Mall Amritsar as an
Assistant Manager-Marketing.
 Two year Experience in Fastway TV Network as an Anchor and Event Coordinator.
CORE COMPETENCIES
 Focused on Marketing and promotional Activities resulting into achievement of goals.
 Developing sales and marketing plans based on consumer preference and driving volumes; implementing marketing
activities.
 Focused on Local Leasing.
 Developing and motivating team, ensuring highest level of employee satisfaction.
 Strong management and hospitality skills.
 Identifying,understandingand analysing clients’ needs & requirements and suggesting creative ideas which can support
the brand to interact with their target group ensuring the highest level of customer service.
 Abilities in identifying and developing new markets, generating lead, retaining clients and achieving targets.
 Demonstrated expertise in Development & Implementation of promotion plans and handling communication for brands
including all above the line and below the line activities.
 An out-of-the-box thinker with a proven track record of increasing revenues, streamlini ng workflow and creating a team
work environment to enhance productivity.
 Skilled in managing teams to work in sync with the corporate set parameters & motivating them for achieving business
and individual goals.
 Proficientat maintaining cordial relationship with customers & ensuring quality and service norms to achieve customer
satisfaction and business retention.
 Exposure in ensuring marketing effectiveness, increasing market penetration and generating significant profits.
 Gained fair understanding of executing strategies for managing the product line and exhibitions.
 A good communicator capable of interacting, convincing and influencing people and meeting deadlines.
 Good Understanding for managing the Events.

2. CAREER CONTOUR
Oct-15 till Now The North Country Mall Assistant Manager, (Marketing)
 Day-to-day responsibility for all marketing communications for the mall, to both the consumers and the retailers.
 Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and
results reported to all relevant stakeholders.
 Raising revenue through B2C events, flea Market.
 Developing & managing vendors & creative agencies for different marketing activities, and ensure faster execution of
quality activities..
 Handling SOH: deal with all media enquiries and Tie up with Corporate and agencies and Conceptualization for New
Sites to enhance the Revenue for the Mall
 Managing with social media agency, creative agency and Website management to connect with target audience.
 Improvement in internal communication and external communication with prepare Retailer and customer Satisfaction
Index
 Preparation of event concept not and Analysis of various marketing activities/Event post implementation.
 Communicate regularly with retailers partners (local store and head office level) where necessary to encourage
participation in centre events and promotions, as well as support for the delivery of the overall marketing strategy.
 Prepare monthly management report.
June-14 to Sep-15 Pioneer Property Zone Assistant Manager, (Marketing)
Mall Handled: Pacific Mall, Delhi and Trilium Mall, Amritsar
 Devising overall of Long and short term marketing strategy of Centre to attract customers & increase footfalls in non-
peak seasons, active days of the years and special occasion including festivity.
 Handling SOH/SOR for Revenue Maximization of the Mall and Conceptualization for New Sites
 Accountable for finalizing brand operating plan & marketing calendar to translate the brand core values to target
audience
 Coordinatingwith various media personnel,PR as well as advertisingagencies in implementingcommunication plans for
Mall Promotion and ensuring admirable PR valuation for the centre
 Handling Internal and external communication, content development & promotions strategy to leverage maximum
participation via E-newsletter / quarterly magazines / web banners to reach Retailers Partners, Stake holders &
Customers
 Effective use of online & digital media through Social Channels, digital marketing & website management to connect
with target audience.
 Raising barter values with media houses towards specified events and ensuring in enhancing brand value of the centre.
 Revenue maximization through generation of alternate revenue stream like Flea Market, B2C events, Specialty store
 In Support :Handling Annual marketing budget of over INR 3.5 Cr. spends across Print media, Radio, Outdoors, Digital
Media promotion & other BTL activities
 In Additional Support Handling overall Kiosk Leasing.
Highlights:
 Conceptualized and implemented a shopping lead promotional scheme – with Hyundai, Chevrolet & Mahindra as lucky
draw prizes for Amritsar & its Satellite town
 Development & handled large scale events like Andaz-E-Rafi a music Talent hunt pertaining to Punjab Level, Summer
Toon Fest in association with Cartoon Network-Trilium Mall
April’13 to May-14 AIPL, the Celebration Mall Amritsar Assistant Manager, (Marketing)

3.  Taking care of the entire promotional Activities to Increase the revenue and Footfall
 Media Coordination and organize Barter Activity with them to enhance the brand value of the Centre
 Coordinating with the agencies for SOH and SOR
 Building and maintaining healthy business relations with the clientele
 Fair understanding of Local markets and Expertise in Local Leasing.
 Coordinating with in House brand for support and to share the marketing strategy to increase the footfall of the
Centre
 Organizing Flea Market for support to boost other income of the Centre
 Assigning and delegating responsibilities to the staff.
 Organized Celebrity visits for the mall.
Highlights:
 Designed Signature Event Like-MEGA DANCE WAR a War between Dance Academies of Punjab Level.
 Conceptualize and executed Retailers oriented Promotional schemes to boot there sales.
Dec-10 to April-13 Fastway TV-Network Anchor and Event Coordinator
 Handling/ Anchoring an exclusiveLive Show
 Revenue maximization via TVC’s Sale for channel
 Conceptualizingof new concepts & shows for channel promotion
 Generated Barter income (5 Cr.) with various tie-ups includingInstitutes / Corporate House
 Handled Large format shows pertainingPunjab level – Game Show / Malika Kitchen ki
 Handlingproduction (indoor / outdoor) for various TV shows
 Interviews Management with various Local Fraternity
EDUCATION
BJMC (Bachelorof journalism& Mass Communication) FromDAVCollegeAmritsar-2012
BEYOND CURRICULUM
 Have been trained at companies such as PPZ (Pioneer Property Zone)
 Awarded certificatefor participation in ‘Radio Workshop’ in DAV College.
 Have done a work as a Production Controller in Punjabi FeatureMovie ‘ RaheChardi Kala Punjab Di’
PERSONAL DETAILS
Date of Birth:08thOctober 1986
Permanent Address: 16/817/2,Friends Avenue,Majitha Road,Amritsar.
Languages Known:English,Hindi & Punjabi