Critical issues in economics of retailing
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This document discusses several critical issues facing the retail industry in India, including supply chain management, innovation, foreign investment, human resources, data analysis challenges, and government policies. It outlines factors driving retail growth in India such as rising incomes, urbanization, and changing consumer preferences. Finally, it proposes ways to strengthen the retail sector through innovation, customer insights, optimizing sales and supply chain operations, and addressing human resource and policy issues.
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The document reports on a multidisciplinary action project to develop a transformational strategy for Reliance Trends. The project was submitted to the Narandas Jethalal Sonecha Management & Technical Institute by five students under the guidance of an assistant professor. The report provides background on the retail industry and Reliance Trends. It identifies problems related to social media presence, inventory management, and security/loss prevention. The project aims to address these issues and enhance business processes. The team conducted primary and secondary research to analyze the data and identify solutions involving social media strategy, inventory technology, and surveillance networks.
Summary Deepali Chanana
The document provides a summary of the individual's academic and professional experience. It includes details about their educational qualifications like higher secondary school percentage and degrees obtained. It also lists internship and work experience at various advertising and marketing firms between 2008-2010 including roles in account planning, client servicing, and creative development. Hobbies and areas of passion are also mentioned.
Omnichannel marketing readiness in India – a Resulticks Research Report
1. More than 90% of omnichannel leaders and about 75% of followers have implemented an integrated approach to omnichannel customer engagement, with over 40% of all marketers having done so.
2. Nearly all implementations (95%) have occurred within the past 3 years, showing that Indian marketers are rapidly adopting diverse online and offline communication channels.
3. Leaders were the early adopters, with one-fifth implementing over 18 months ago, while followers and aspirants have also caught up, with half of followers and one-fifth of aspirants having implemented an integrated approach.
The Future Trends on Marketing
The main thesis of this article is that several long term trends are reshaping marketing and forcing marketing managers to change radically to keep up. These long term trends are technological, socioeconomic and geopolitical. The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. How we see the future depends partly on our current perspective. A research oriented visionary will detail what the future brings for researchers. A technology oriented one describes the wonders of coming technologies. Marketing managers are likely concerned with future developments in their specific areas of responsibility i.e., advertising and promotion, branding, or supply chain . Academics likely look for the hot new research topics. S. Balaji | A. Jayaprakash | K. Prabhakaravarman "The Future Trends on Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33107.pdf Paper Url :https://www.ijtsrd.com/management/marketing/33107/the-future-trends-on-marketing/s-balaji
Team lead retail sales
The document discusses the retail sector in India, including the global retail scenario compared to India, key drivers and bottlenecks of the Indian retail sector, emerging trends such as e-commerce, and concepts in retail such as merchandising and visual merchandising. It also covers retail operations, marketing, equipment and procedures used at the point of sale.
Retail market strategy
This document discusses developing an effective retail market strategy. It begins with defining a retail market strategy and the importance of understanding the target market and retail format. It then covers building a sustainable competitive advantage through factors like location, merchandise, price, service, and communications. Finally, it discusses achieving strategic positioning through operations, purchasing, market research, finance, and technology, and outlines the retail strategic planning process.
Marketing mgmt
This document discusses channel management and the retail distribution system in India. It covers topics such as selecting and motivating channel members, evaluating performance, trends in wholesaling and retailing, and the growth of the organized retail sector in India. Key points include the blurring line between wholesalers and retailers, increased services provided by wholesalers, and the expanding retail market in India driven by rising incomes, urbanization, and foreign investment. New technologies are also changing retailing through e-commerce and personalized customer experiences.
Retail Innovation - MIT ID Innovation
Retail innovation is all about developing products and modifying them in a manner that is most suitable for their customers.
To know more details, visit us at : https://mitidinnovation.com/recreation/what-is-retail-innovation/
Epsilon and AIMIA Executive Roundtable
In November 2015, 40 leading marketing executives gathered in Sydney to talk about measuring marketing effectiveness in an always on marketing world. The discussion that followed is presented here.
Week 05 - Marketing and Project Management
This document discusses key aspects of marketing and how they relate to project management. It begins by defining marketing and explaining its importance. It then covers topics such as the evolution of marketing, implementing marketing strategies, market classification, developing marketing strategies, marketing research, and selling projects. The document emphasizes that marketing has evolved from a product-oriented approach to a customer-oriented one and that understanding customers, conducting research, and tailoring strategies and communications to different stakeholders are important for project managers.
Similar to Critical issues in economics of retailing (20)
Symphony RetailAI recognized as a product innovation leader
Symphony RetailAI recognized as a product innovation leader
Omnichannel marketing readiness in India – a Resulticks Research Report
Omnichannel marketing readiness in India – a Resulticks Research Report
Critical issues in economics of retailing
- 1. CRITICAL ISSUES Economics of Retailing
- 3. Retailing: Then & Now
- 6. Issues That Can’t Be Overlooked Supply Chain Growth & Innovation Foreign Direct Investment (FDI) Human Resource Limited Consumer Insights Lack of Data Analysis Inadequate Utilities IT Infrastructure Hurdles Insufficient Government Incentives Legal & Policy Related Issues.
- 8. Role & Objective of Retailers
- 9. Lack Of Consumer Insight
- 10. How To Overcome?
- 11. Role Of Retail In Nations Economy
- 12. Growth Factors Of Retailing In India Rising Incomes – Strong Economy Growing young working population Urbanization of Indian Society Changing Consumer Preferences Collaboration among retailer, vendors, mall developers Rise of pure retail companies Technological Advancements Supply side factors Demand side factors Retail Growth
- 13. Ways To Bolster Retail Industry First and foremost is Growth and Innovation itself.* Innovation is in the eyes of the beholder* Customers no longer think only in terms of channels in retail. Instead, they may think in terms of solutions to develop and maintain a well-defined talent strategy that yields well-trained associates providing an opportunity for customers to share feedback with retailers is imperative need to capture superior, tangible value from growth investments, enhance the core business, rigorously select and prioritize the right levers, and work to use growth levers to be more nimble and effective Perform a customer and channel profitability analysis. Perform a market entry and strategy analysis. Perform a channel strategy and analysis. Optimize sales force effectiveness. Increase company understanding of the value of IT Innovation. Access companies information decision and support technologies. Post-deal integration including defining integration strategy and integrated operating model, capturing all sources of value, planning and program managing the enterprise wide integration effort and functional support across the full breadth of impacted business functions.
- 14. Budget: 2013's Impact On The Retail Sector
- 15. FDI Policy In Indian Retail Sector Single Brand Retail Trading Multi-Brand Retail Trading 100% 51% FDI in Multibrand retail
- 16. Front End Operations Front End Operations Back End OperationsBack End Operations Store Operations Store Operations Merchandising Logistics & Distributions Marketing Procurement / Purchase Corporate Services
- 17. FDI POLICY- OVER THE YEARS
- 19. INDIAN SCENARIO
- 20. Grievances In Supply Chain Management
- 21. HR Issues In Modern Retail
- 24. HR Factor In Retail: Largely Ignored
- 25. Key Focus Areas for HR
- 26. Go Forward Plan