Srinivasan Guruswami is a goal-oriented management professional with over 30 years of experience in the automotive industry. He is currently the Regional Service Head for Toyota, Lexus, and Hino vehicles in Oman, overseeing 6 branches with over 1,000 vehicles serviced per day. Prior to this role, he held various leadership positions in India with Ford Motor Company, Eicher Tractors, and other automotive companies where he improved customer satisfaction, grew business, and increased profitability.

1. Srinivasan Guruswami
Post Box 3168, RUWI, Muscat, PC 112, Sultanate of Oman  (968) 99223496  gsriniva23@gmail.com
PRO FIL E S UM M ARY
Goal-oriented Competent Management Professional with 30 years’ experience in Automotive
Industry. Have a proven track record of meeting high levels of Customer Satisfaction and meeting
aggressive Business Goals, with clear focus on Revenue Growth, Cost Control and Process
Improvements through effective Staff motivation and Development.
Possess impeccable written, verbal communication skills and excellent interpersonal skills.
Look forward to carry out New and Challenging assignments that would help in gaining New
Skills and in the process grow up professionally in my career.
CO RE CO M PETENCIES
Customer Service Management
Profitability Improvement
Cost Control Strategies
Retail Operations
New Business Development
Training & Development
PRO FES S IO NAL EX PERIE NCE
From To
No. of
Years
Company Name Last Designation
Mar ’05 Till Date 11
Saud Bahwan Automotive LLC,
Oman
Regional Service Head –
Toyota, Lexus & Hino Service
Apr ‘97 Mar ‘05 8
Ford Motor Company, Chennai,
India
General Manager – Customer
Service
Aug ‘89 Mar ‘97 8
Eicher Tractors Ltd, Faridabad,
India
Senior Manager – Engineering
Planning & Projects
Oct ‘88 Aug ‘89 1 TVS-Suzuki, Hosur
Member – Production
Engineering
Oct ‘86 Sep ‘88 2
Tractors & Farm Equipment Ltd,
Chennai
Asst.Engineer - Planning
SAUD BAHWAN AUTOMOTIVE LLC - MUSCAT, OMAN
Regional Service Head – Toyota, Lexus and Hino Service, Employment: Mar '05 - Till Date.
Toyota Service:
 Responsible for the entire Service Operations (Mechanical & Body &Paint) for the entire Capital
Region (Muscat).
 Handling a total of 6 Branches with an average inflow of 1,000 vehicles per day and Manpower
strength of 1,025 across these branches.
 The monthly turnover of Labor Revenue in these branches is close to OMR 1.5 Million per month
(US$ 3.9 Million).
 The job involves Planning and Implementing strategies for "Growing the Business", Improve
Retention and the Overall Profitability of the business.
 Played a key role in growing the business at rate of 6-8%.

2. Lexus Service:
 Responsible for premium brand Lexus Vehicles. Labour Business of OMR.0.20 Million per month.
 Introduced processes /systems for effective and personalized handling of Lexus Customers.
 Introduced Value Add Services like Pick-up/Drop assistance, 24 Hr Support, New Service
Products introduction for enhance Vehicle Feel.
Key Accomplishments:
Mechanical:
Responsible for Main Wattayah Private Vehicle Workshop in Muscat Region (Largest in Country) with
capacity 520 Bays and monthly Labour turnover of OMR. 0.37 Million and avg. inflow of 400 vehicles
per day. Total Manpower Strength - 285.
Following were some of the key customer satisfaction initiatives developed and launched as part of
growing the overall business:
 Championed and lead implementation of "TSM” processes at all branches.
 Introduced “Express Maintenance Service” in 4 branches for Delivery within 60 Minutes.
 Played a key role in Planning, Development and Implementation of new Facilities for expansion
with Production line concept and Uni-flow process.
 Played a key role in implementation of New Service System Module “SAP DBM” across all
Capital locations.
 "Vehicle Personalization", a unique initiative to meet the customer's aspiration of accessorizing
the vehicle to meet their life style needs. This significantly enhances the ownership experience.
 Implemented innovative "Service Marketing Programs" like MRS (Maintenance Reminder
System), A/C and Engine overall campaigns, which helps in bringing back lost customers and
improve Service Retention.
Body & Paint Business:
Responsible for the Body & Paint Centre in Muscat Region (Largest in Country) with capacity 175
Working Bays and 500 Parking Bays:
a) Monthly Labour business - OMR. 0.35 Million;
b) Average inflow of 45-50 Vehicles per Day;
c) Manpower Strength-325.
Following are some of the key accomplishments:
 Classified B&P Repairs into Light/Medium/Heavy Repairs for optimal utilization of Manpower,
Productivity and Skill utilization.
 Introduced Production Line Concept (TPS) for Light Repairs and improved output
(avg.6-7 Vehicles per Day).
 Improved profitability (8-10%) by synergising B&P with Vehicle Customization business by
effective utilization of manpower resources.
 Tie-up with Insurance Agencies (up to 5 years old vehicles) for accident repairs to improve
Vehicle Inflow.
 In Vehicle Customization (for Customer specific requirements likes PDO, MOD etc), introduced
Standard times for repetitive and volume output. Improved shop flow to enable more work
accomplished with current resources.

3. FORD MOTOR COMPANY,CHENNAI, INDIA
General Manager – Customer Service, Employment: Apr '97 – Mar ‘05
Responsible for the Service Operations for the entire country comprising of 45 dealerships and 95
outlets in 86 cities.The job involves planning and implementing strategies for "Growing the
Business", Improve Retention and the overall profitability.
Played a key role in growing the business at rate of 34% YOY and contributed to achieve an overall
profitability of USD 10.0 million for the Ford Customer Service operations in India. This is the
highest growth rate achieved in the entire Ford Asia Pacific region.
Following were some of the key customer satisfaction initiatives developed and launched as part of
growing the overall business:
 Championed and lead implementation of "Quality Care" processes at all dealerships.
 Implemented "Ford Solutions", an initiative for Extended Service business for extended
warranty, maintenance plans and service plans.
 Conceptualized and launched "CarGainz", a unique customer loyalty program for enhancing the
service experience of customers at dealership and thereby improve service retention. (First in
the country to introduce a service loyalty program).
 "Vehicle Personalization", a unique initiative to meet the customer's aspiration of accessorizing
his vehicle to meet their life style needs. This significantly enhances the ownership
experience.
 Introduced "24 Hour Roadside and Emergency Assistance", to meet the customer needs and
requirements in the event of an emergency.
 Implemented innovative "Service Marketing Programs", like delight campaigns, Around the
Wheel (ATW), summer / winter campaigns, body collision campaigns which helps in providing
the "Delight" element to the customer.
Quality Assurance Manager (12/01 to 01/03)
 Played a key role in driving the plant quality levels.
 Responsible for Final Vehicle Quality, Shop quality output and Incoming material Quality forthe
entire site. Also, the Management Representative for the plant quality systems.
 Achieved the J.D Power award for “Initial Quality Study” in the mid-size segment.
Plant Engineering Manager (10/00 to 12/01)
 Responsible for all Engineering, Maintenance and Projects for the entire site.
 Energy Conservation Projects implemented - Rs.250 Lacs/ Year annum.
 FTPM (TPM) implementation plant wide.
Engineering Manager - Paint Shop (04/97 to 10/00)
 Involved in the Engineering, Planning, Installation and Commissioning of Paint shop on a
Greenfield site. (Cost of the project US$ 40.0 million). The entire project was executed well
within the scheduled time frame and quality wise is being considered as the best in India and
is comparable to similar shops done in other Ford plants in USA.
 Worked as Production Manager -Paint shop. Responsible for the Production, Quality, Cost
Deliverables on continuous ongoing basis.

4. EICHER TRACTORS LTD,FARIDABAD,INDIA
Senior Manager – Engineering Planning and Projects, Employment: Oct '89 – Mar ‘97
 Responsible for overall Engineering Planning activity of Assembly lines, Paint-shop, Utilities and
other infrastructures for the New Tractor Project in Bhopal. Was part of the project team
involved in “Modernization of Manufacturing Assembly Lines” to JIT.
 Have been acting as a “CHANGE AGENT” during Implementation of TQM in the Company. As
part of my role in doing Hardware Changes, the task was also to TRAIN & bring awareness
among people and their involvement during implementation.
TVS-SUZUKI LTD, HOSUR, INDIA
Member – Production Engineering, Employment: Oct '97 – Oct ‘00
 Manpower and Facilities planning for Motor cycle plant.
 Industrial Engineering activities.
TRACTORS AND FARM EQUPMENTS LTD (TAFE), CHENNAI, INDIA
Assistant Engineer – Planning, Employment: Oct '86 – Oct ‘88
 Responsible for process planning, Layout and Manpower planning for the assembly plant.
Handled Production Operations for one year period.
ED UCATIO N
R.V COLLEGE OF ENGINEERING, BANGALORE UNIVERSITY, INDIA
Bachelor of Engineering in Industrial & Production Engineering, July 1986
 First Class with Distinction – Overall Marks 71%
 Stood IV Rank in University
SIX SIGMA ACADEMY,
Certified Black Belt, Dec 2003
AD D ITIO NAL S KIL L S
Proficient in Microsoft Office, PC skills, MS Project, and in using SAP DBM packages.
Very good in IE Concepts, Layout planning, Budgeting and Project Management.
Strong Planning & Organizing skills. Able to get into in-depth detailing and work “Hands On”.
Very good "Business Acumen".
Strong belief in “CAN DO” approach and taking every day learning / Experience as part of
Continuous Improvement.
PERS O NAL D ETAIL S
1. Date of Birth : 23-05-1964
2. Passport Number : Z2206654; Expiry date : 10-May-2021
3. Permanent Address : H-1, C-Block, Jamals Park Avenue, New No.69, McNichols Road,
Chetpet, Chennai - 600031, TN, India
4. Languages Known : English, Hindi, Tamil and Kannada
5. Photo :