Michele Smith is a customer service and sales professional with over 20 years of experience in strategic sales, marketing, customer service, and IT development. She holds a Bachelor's degree from Georgia College & State University. Her experience includes area sales management roles at Icelandic Glacial Bottled Water and several customer service, sales, and account management positions at Bluelinx Corp and Better Brands. She has a proven track record of driving sales growth, developing marketing strategies, managing customer accounts and relationships, and leading teams.

1. MICHELE A SMITH
1003 Winston Way │ Acworth, GA 30102
(404) 454-5401│ michele7676@yahoo.com
CUSTOMER SERVICE & SALES PROFESSIONAL
Targeted Marketing | IT Development | Customer Satisfaction
Dynamic and driven Customer Service & Sales Professional with extensive strategic sales and marketing
experience. Comprehensive background across all aspects of customer engagement, customer retention,
customer service, customer care, and customer satisfaction. Proficiency in staff recruitment, development and
training, with ability to lead and motivate others to achieve business success. Excellent communicator.
 Issue Resolution
 Personnel Management
 Client Relationship Management
 New Business Generation
 Business Plan Reviews
 Data Analysis
 Product Promotion
 Software & Systems
 Sales Reporting
PR O F E S S I O N A L E X P E R I E N C E
ICELANDIC GLACIAL BOTTLED WATER, ATLANTA, GA 2015 - 2016
Area Sales Manager, Georgia
 Responsible for the development of targeted sales and marketing strategies to drive sales and revenue
growth for On and Off Premise accounts across sales territory
 Evaluate, assess and leverage market trends to drive competitive edge and strategically position sales
plan and direction
 Implement innovative concepts and marketing campaigns, including retail and event sampling, to
increase brand awareness across region
 Interface with existing clients and distributors to strengthen professional relationship and encourage
repeat business
 Leverage incremental displays, POS and product placement to ensure visibility of product and brand
 Establish sales targets for each distributor; engage in business plan reviews to monitor sales objectives
 Collate, analyze and review sales figures and data to assist in sales forecasting and planning
 Professionally present product line to potential clients to build strong business relationships and brand
awareness
BLUELINX CORP, ATLANTA, GA 2003 - 2015
Systems Data Specialist
 Management of all aspects of customer data setup and account maintenance, including new customer
and additional accounts
 Create and maintain account linkage for locations, key account and marketing group for ease of user
search functions
 Establish warehouse and TM linkage; maintain various customer data functions including billing and
shipping address
 Produce credit and customer data reports and address queries; investigate address changes for returned
and rejected invoices and statements
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2. MICHELE A SMITH michele7676@yahoo.com
 Updated evoice and autofax data to ensure accuracy and facilitate timely delivery of invoices and
statements
 Performed regular audits on customer data, reviewing processes and monitoring data accuracy,
integrity and consistency
 Implemented solutions to meet changing business requirements and determined best practices to form
recommendations
 Integral member of team responsible for creating customer-targeted and efficient software and systems
to enhance the company’s workflow and productivity
 Evaluated new software and systems to test and assess; delivered training to relevant personnel in use
of approved software and systems
National Accounts Supervisor
 Leveraged experience and knowledge across functions including strategic marketing and advertising,
HR management, personnel training, contract negotiation, budget development and administration,
inventory and logistics
 Maintained, retained and expanded portfolios with a total value of $90 million
 Led and guided team members to ensure sufficient level of motivation and engagement to complete
and exceed company objectives; managed eight direct reports
 Interfaced with all levels of personnel, vendors and clients, engaging easily with all groups from
technicians to executives
 Identified opportunity, presented solutions, and closed transactions through close interaction with
customers and sales staff
 Led account prospecting, identifying and addressing obstacles to territory sales growth
BETTER BRANDS, ATLANTA, GA
Chain Account Manager / Sales Analyst
 Helmed account growth and new client generation while providing product solutions to existing
clientele in highly competitive marketplace
 Evaluated sales reports, competitor edge, and market trends to drive sales and account strategies
 Directed new business development, account opportunity identification, and customer care and
retention
 Presented new products, deal levels, and promotional concepts to raise sales totals and increase brand
interest and awareness
 Created and delivered yearly, monthly and weekly reports on account status, volume and progress
ED U C A T I O N & C R E D E N T I A L S
BS, Georgia College & State University, Milledgeville, GA (1995)