The document is a resume for Chandrasekhar Dhara summarizing his professional experience and qualifications. It outlines over 20 years of experience in sales, business development, channel management and key account management for automotive and lubricant companies. Key responsibilities included developing distribution networks, identifying market trends, managing sales operations and achieving targets. His most recent role was Sales Manager at Wurth India Pvt Ltd from 2003 to 2015 where he was responsible for sales, marketing operations and strategies.

1. CHANDRASEKHAR DHARA
Old No 15, New No 39, Lakshmi Narayanan Street, West Mambalam, Chennai 600033
Contact: +91 9789098468; Email: dharachandrasekhar@yahoo.com
SENIOR SALES • BUSINESS DEVELOPMENT • KEY ACCOUNT MANAGEMENT PROFESSIONAL
Channel Sales • Marketing Operations • Strategic Management • Business Development • Product Promotion • New Product
Development • Key Account Management • Cross Functional Coordination • Relationship/ Team Management • Effective
Communication Skills • Sharp Analytical Skills • Training & Development
 Seasoned professional with over 20 years of experience in Sales, Business Development, Channel Management, Training &
Development, Team Management, Key Account Management, Client Relationship across the Automotive Ancillary Groups
and Lubricant Companies.
 Creative abilities in developing wide network of channel partners - including distributors, dealers, agencies to ensure
wider coverage and deeper market penetration and capitalize on emerging market opportunities; Adept in recruitment and
development of new channel partners & management of distribution network.
 Anticipating & capitalizing on market trends, identifying profit potential, creating value, & positioning the company’s
products & services to maximize market share.
 Competent to create win-win relationship with corporate, SME, institutional clients while ensuring customer satisfaction
by achieving delivery and service quality norms and thus leading to repeat and referral business.
 An all-rounder intellect blending leadership skills with sound business practices to achieve turn around growth and
position organization for long-term profitability; expert in creating sophisticated sales model while heading Sales and
catapulting them to profitable business ventures.
Forte Includes:
 Excellent understanding of business dynamics & updated market knowledge. Anticipating & capitalizing on market trends,
identifying profit potential, creating value, & positioning the company’s products & services to maximize market share.
 Establishing & maintaining strong working partnerships with key vendors. Determining appropriate end-to-end processes and
tools needed to achieve development, delivery, reliability & availability goals. Assessing client needs and strategically
positioning programs aligned with customer and market needs/ projections.
 Developing competitive strategies, uncovering/ creating new opportunities and identifying dynamic and flexible solutions while
managing account activity. Setting & achieving the top-line, middle-line & bottom-line targets within the prescribed budgets
while making decisions on product-mix, pricing, promotion, etc.
 Managing the distribution system of the company & maintaining smooth operations across the units.
 Consummate professional with excellent planning, execution, monitoring and resource balancing skills with an attention to
detail as well as the ability to build and lead effective teams. Outstanding presentation and leadership skills.
CAREER CONTOUR
M/S WURTH INDIA PVT LTD FORMERLY KNOWN AS M/S REINHOLD WURTH INDIA PVT LTD 2003-2015
Sales Manager; since 2012
Training; 2011-2012
Sales-Two Wheeler Customer segment for the company; 2009-2011
Team Leader; 2006-2008 (Responsible for 06 ADM’S)
Sales ADM’s; 2003
 Responsible for the entire gamut of activities related to sales & marketing operations and strategies, promotional strategy,
market research, product launches, marketing activities evaluation, channel management, demand planning & forecasting
 Reviewed & interpreted the competition & market information to fine-tune strategies whilst identifying prospective clients,
generating business from new accounts and developing them to achieve consistent profitability and enhance revenue.
 Instrumental in handling & managing sales operations, devising business development strategies, studying the elements in
a sales promotion plan & considering customer preference to drive business volumes.
 Accountable for meeting company’s targets within given time and budget frame while successfully executing company’s
strategies. Kept an eye on controls & analysis of company vans & ensured effective rural coverage.
 Developed a competitive business development and sales strategy, uncovering/ creating new opportunities, identifying
dynamic and flexible opportunities for market penetration and revenue generation.
 Ensured to meet the set targets by successfully launching various products & achieving bottom line of the business by
implementing company strategies; organizing sales promotional activities such as campaigns and events as a part market
development effort.

2.  Provided the training for the Colleagues who are in line with me was titled as “Learn To Lead” and the training for the New
Colleagues is titled as “Basic Training Course”
 Designed the strategy that fulfill the objectives, maximize revenues, profits and market share of the company; judiciously
collated information on product performance & market presence vis-à-vis competition to fine tune sales & marketing
strategies.
 Displayed expertise in tracking market dynamics and drawing inputs to realign tactics/strategies to counter competition &
identify key/institutional accounts to strategically secure profitable business.
 Identifying & managing key accounts for potential business development towards high value customers and strategically
secured profitable business, taken care of top line and bottom-line across the region.
 Developing new profitable business partners while analyzing latest market trends and tracked competitor’s activities while
providing valuable inputs for fine tuning sales & marketing strategies.
 Forecasting product requirement by analyzing market trends & aiming at achieving best possible revenues for diverse
product line.
 Identifying and promoting business, penetrated new markets to enhance business development through formal
presentation, while working closely with the sales channel to ensure target achievement.
 Identified and developed new streams for long-term revenue growth and maintaining relationships with clients to achieve
repeat/ referral business.
 Played a pivotal role in market development through regular meeting with existing stockiest & new opening according to
market potential & market share.
 Competently maintained highest standards of customer service giving preference to customer satisfaction & promptly
resolving their problems & concerns.
MICO SALES OFFICE, HYDERABAD Feb’02-Nov’02
Machinery Representative
 Responsible for converting Sales & working closely with Main Distributor (MD).
 Involved in meeting the Mechanics in the Territory of twin cities of Hyderabad and Secunderabad.
 Accountable for Promoting the Sales of the Trade Products.
M/S MADRAS AUTO SERVICE 1995-2002
Senior Salesman; 1999-2002
Salesman; 1995-1999
 Evolved market segmentation & penetration strategies, achieving targets & identifying key/institutional accounts and
strategically securing profitable business while creating & managing channels for corporate sales.
 Drove Key Strategic Initiatives while identifying and developing new business acquisition opportunities in order to deepen
market penetration in the allocated areas and enhancing the client base.
 Handled a team and motivating/ training team members to assure the completion of work in sync with the organization’s
goals to achieve business & individual goals.
 Conducted market research and track competition to fine-tune strategies and identifying and performing business
acquisition of corporate key accounts with long term and sustainable buying potential and maximizing revenue generation.
SCHOLASTIC PORTFOLIO
BA (Economics); 1996
Andhra University
Date of Birth: 10th
May 1971
References: Available on Request