This document contains the resume of Sumit Kumar. It summarizes his work experience of over 8 years in business development, marketing, client relationship management and business analysis. His most recent role was as Deputy Manager - Sales & Marketing at Surya Roshni Ltd from July 2012 to present, where he was responsible for business growth, new client acquisition, and revenue generation. Prior to this, he worked as a Sales Executive at Crompton Greaves Ltd from April 2011 to March 2012. He also lists his educational qualifications and skills.

1. Sumit Kumar
(Rz-1e Gali No-2 Durga Park, New Delhi)
7838039996
bvpsumit.ip@gmail.com
BUSINESS DEVELOPMENT & MARKETING PROFESSIONAL
Business Development • Marketing • Client Relationship Management • Business Analyst
PROFILE AND STRENGTHS
Competent Professional and Versatile leader driven with experience of more than 8.5 years in Brand Building and
Promotion, Client Relationship, Business Development and Team Management in Marketing Sector. Industry specific
knowledge, to identify and qualify new business opportunities and a track record of 100% client retention as well as new
client acquisition leading to revenue generation
 Competent in Strategy Formulation, Business Planning and Implementation, Business Acquisition, New Marketing
Initiatives to maximize Business Profitability, Boosting Turnovers with an ability to Stimulate Relationships with
Customers, New Market Penetration, Market Research.
 Possess motivational management skills along with developing efficient sales team.
 Excellent Relationship Management skills, articulate, combine strong business acumen with the ability to conceive
profitable and efficient solutions utilizing technology. Industrious, thrives on a challenge while working effectively with all
levels of management and the people therein.
KEY COMPETENCIES
Business Development Opportunity Identification Key Account Management Go to Market Strategies Performance
Improvement Market Penetration
SNAP WORK HISTORY
SURYA ROSHNI LTD, July 2012- Till Date
DEPUTY MANAGER – SALES & MARKETING
 Responsible for up selling and cross selling various ranges of products in projects from for existing & new clients.
 Responsible for driving & implementing marketing and sales strategies for the assigned area.
 Identifying and mapping the list of potential Builders / Developers / Contractors / Institutional / Corporate customers in the
defined area / state – who are regular buyers of our category of products.
 Responsible for appointment and management of new channel development and key existing distributors and dealers in
allocated areas by overseeing the business activity in terms of revenue.
 Identifying the key decision makers with these customers and assessing the status of SURYA usage / approval with these
decision makers.
 Identifying the Specifies / Influencers associated with these customers and ensuring our products are approved with them.
If not, get the necessary approvals within the defined time lines.
 Listing out and mapping our products which they are using and specific reasons for not using some of our products, so that
suitable actions can be taken up , for them to start using those products ( within a defined time line).
 Ascertaining the business potential of these customers – total value of projects in hand, approx. value of all the electrical
products procured by them in a year / 6 months and targeting the share of business in each product category which we can
grab.
 Present to and consult with mid and senior level management on business trends with a view to developing new services,
products, and distribution channels.
 Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and
differentiators.
 Track and record activity on accounts and help to close deals to meet these targets.
 Building long term one – one relationships with Key Accounts and focusing on generating repeat business.
 Evaluation of lost orders & tenders and taking corrective actions.
 Providing a 360 degree holistic approach to the existing accounts

2. CROMPTON GREAVES LTD. April 2011- March 2012
SALES EXECUTIVE– SALES & MARKETING
 Competent in delivering effective solutions to the customer needs, with an aim to improve customer satisfaction,
customer loyalty, repeat and referral business.
 Experience in creating strategies to access unexplored markets and contributing towards strengthening business
volumes and achieving growth and profitability norms
 Excellent interpersonal, communication & organizational skills with proven abilities in Team Management.
 Increasing business opportunities through various routes to market including on site activities, corporate presentations,
social events and personal meetings and ensuring closure by team.
 Liaising between customers and the company for up-to-date status of service, pricing and new product release launches.
 Process Enhancements: Continuous monitoring, improving and idea sharing in making process better and user friendly
to increase productivity.
 Participating in weekly sales meetings of monitoring achievement of sales target and goals, set for individual executives
and for the team as a whole.
 Collecting customer feedback and market research.
 Support Channel Partner activation and lead generation exercises.
EDUCATIONAL CREDENTIALS
 M.C.A (Computers) 2011, BVICAM, New Delhi, 70%
 BSc (General) 2007 MM College, UP 61%.
 I T Skills: C & C++, MS Office (Word, Excel, PowerPoint) and Outlook.
EXTRA CURRICULAR ACTIVITIES
 Worked as a member of coordinating team in “convention on computing for Nation Development” organized by Bharati
Vidyapeeth's Institute of Computer Application & Management in 2009.
 Actively participated in and organized many cultural activities at school and college.
Date of Birth: 16 Jan, 1988
References: Available on Request.