Kenneth L. Marshall Jr. has over 15 years of experience in purchasing, marketing, client training, and strategic presentations. He has held several leadership roles managing large budgets and projects at Dollar General, AutoZone, Bridgestone, and Coca-Cola Enterprises. His experience includes category management, process improvement, reorganizations, and maximizing profitability.

1. KENNETH L. MARSHALL, JR.
1912 Riverchase Blvd.
Madison, TN 37115
615.351.7315
kmarshall_jr@yahoo.com
SUMMARY
Extensive experience in purchasing/buying, client training, market research and analysis,
forecasting, data management, and strategic presentations. Effective project leader for large scale
marketing endeavors. Strong emphasis on customer service and bottom line results.
 P&L Experience
 Reorganization & Merger
 Process Creation & Improvement
 Management
PROFESSIONAL EXPERIENCE
DOLLAR GENERAL, Goodlettsville, TN Sept. 2012 to Dec. 2016
Buyer: Toys and Children's Books May 2013 to Dec. 2016
 Develop sales and margin targets at a department and class level for items in the program.
 Responsible for all aspects of P&L to include but not limited to GM %, GM $, Markdown
Rate, Markdown Liability, Rebates, GP$, and GP%.
 Evaluated profitability for in-season sales, financial and inventory performance and
suggested adjustments as needed.
 Created seasonal financial plans to guarantee optimal inventory investment, increase
merchandise flow, and reduce markdowns ultimately maximize profitability.
 Work closely in analyzing distribution quantities based on sell thru.
 Perform frequent competition checks to insure all opportunities are be explored.
 Responsible for advertising selections, review and performance evaluation to include
circulars, in store handouts, and the annual Toy Book.
 Communicate changes and opportunities to the field.
 Buy product for and developed business strategy for eCommerce.
 Create, analyze, and implement private label projects as needed.
 Total Retail volume $420 million ($370 million Toys and $50 million Children’s books and
Adult Coloring)
 Manage import and domestic product and timelines
Buyer: Value Valley September 2012 to May 2013
 Develop sales and margin targets at a department and class level for items in the program.
 Determine the right mix of the Value Valley and 10 for $10 food sections.
 Work closely in analyzing distribution quantities based on sell thru.
 Perform frequent competition checks to insure all opportunities are be explored.
 Perform analysis of impact and interaction on like products in other sets and sections of the
store.
 Communicate changes and opportunities to the field.
 Create, analyze, and implement private label projects as needed.
DORMAN PRODUCTS, Colmar, PA Jan. 2011 to May 2011
Category Manager/Analyst: National Accounts Uni-Select
 Properly place “New to the Aftermarket” Categories in Account’s supply chain and monitor
performance against competition.
 Identify underperforming categories, develop Fair Share/GAP analysis, and develop plan to

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address the trend.
 Educated customers on how to utilize the data provided from sales history to determine the
best placement for advertising/sales.
 Perform strategic business reviews and identify category opportunities for Dorman
Categories.
AUTOZONE, Memphis, TN June 2008 to Jan. 2011
Commercial Category Manager/Buyer: Rotating Electric, Tools, Performance Chemicals,
Wipers, Internal Engine, and Assorted Motors
 Responsible for growing sales for all categories and products managed.
 Perform sales training for store operations team. Provide 1 on 1 training to the customers on
working with products, product differences and features of products.
 Develop marketing materials and promotions to grow sales.
 Find opportunities to improve the AZ commercial program and improve product selection.
Buyer/Retail Assistant Category Manager: Batteries and Battery Accessories
 Responsible for complete category management of $69MM battery accessories category.
 Supported Category Manager in day to day management of $700MM battery category.
 Responsible for vendor selection and negations for products and strategic sourcing locations.
 Developed and implemented pricing philosophies, client education strategies, marketing
strategies; managed vendor relationships, negotiated contracts, set up supply agreements, and
managed all aspects of categories.
 Responsible for quality assurance and quality testing of internationally and domestically
produced items.
 Developed strategic plans and performed analysis in support of vital business decisions.
 Worked closely with marketing, supply chain, and operations to ensure strategic plans were
implemented within specified timeframes.
 Provided support and advice for merchandising team members.
BRIDGESTONE AMERICAS HOLDING, INC., Nashville, TN Aug. 2004 to Mar. 2008
Marketing and Research Analyst
 Developed and managed the demand forecast for the US and Canadian commercial tire and
commercial vehicle industries, and the macro economic outlook for North America.
 Gathered market intelligence and enhanced forecast accuracy.
 Used R. L. Polk and MacKay & Co. data to create by vocation database to be used in
Replacement and O.E. forecasting and sales.
 Represented the company at the Automotive Market Research Council’s Commercial
Vehicle Economic Forecasting Meeting.
 Created monthly economic forecast and sales report analysis for senior management.
 Conducted vendor selection for research and forecasting data and information.
 Designed and administered surveys and analyzed data for internal customers.
BFNT Sales Engineering – Technical Services
 Created a system and an Access database for the collection, correction, and statistical
analysis of engineering data.
 Inspected tires for sign of manufacture anomalies.
 Answered technical, mechanical and engineering questions from consumers and dealers.
 Educated customers on how to utilize the data provided from engineering analysis to better

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sell to end users and reduce warranty claims.
 Responsible for accounts payable for the Sales Engineering South Region office.
Firestone Building Products (FSBP) Marketing
 Created a database of trade organizations for Specialty Products Group at FSBP.
 Designed image and look for Sweepstakes for PondGard Pond Liners.
 Assisted in the planning and implementation of events.
 Performed sales training for contractors/installers. Provide 1 on 1 training to the customers
on working with products and installation procedures.
BFNT Consumer Tire Sales & Marketing
 Designed a work flow and historical tracking system allowing a more efficient processing
and analysis of government bids and sales.
 Redesigned the collegiate recruiting display materials.
 Conducted college recruitment visits and preliminary interviews.
COCA-COLA ENTERPRISES, INC. 2002 to 2004
Inside Sales Representative, Tampa, FL
 Responsible for calling on, maintaining, and obtaining orders from designated accounts.
 Increased delivery volumes and customer satisfaction.
 Communicated and tracked changes in volume or unproductive accounts.
 Responsible for suggestive selling to established customers and for assisting customers with
special needs.
EDUCATION
Auburn University, Auburn, AL
Bachelor of Science, Marketing, August 2003
SKILLS
 Proficient in Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Microsoft Access, and
Microsoft Office Publisher
 Experienced in the analysis, interpretation and presentation of quantitative data using SAS
Enterprise Guide 3.0/4.0; Business Objects/Infoview; JDA; and 1010
 AS 400
 NPD and Neilson Data
AFFILIATIONS
 Mississippi Army National Guard -
Officer Candidate
 American Marketing Association
 Auburn Alumni Association
 Phi Beta Sigma Fraternity
 Past Junior Achievement Instructor