Allison Robards has a B.S. in Advertising and Public Relations and Studio Art with an emphasis in Graphic Design from the University of Southern Indiana. She has over 10 years of experience in marketing, visual merchandising, and brand management at GAP Inc. Her current role is Marketing Specialist at Nix Companies where she assists with marketing, sales, and administration. She also has experience in floral design, photography, graphic design, and mural painting.

1. Allison J. Robards
3310 E. Mulberry Street
Evansville, Indiana 47714
812. 568. 5799
alliro84@yahoo.com
Marketing :: Graphic Design :: Photography :: Studio Art :: Merchandiser
Education
University of Southern Indiana
8600 University Blvd.
Evansville, IN 47712
B.S. Advertising and Public Relations
B.S. Studio Art with the emphasis on Graphic Design
Experience
Nix Companies
129 W. Fletchall Avenue
Poseyville, IN 47633
Marketing Specialist (Present)
Provide assistance to all divisions of Nix Companies by performing a wide variety of support tasks including but
not limited to sales, marketing, and general administration.
Ensures all company values are adhered to and promoted through leading by example and creating an
environment of trust and teamwork
Assist customers with inbound sales inquiries
Facilitate online sales of current and future inventory
Design and implement marketing initiatives in accordance to the plan and vision set by the Director of Business
Development
Perform administrative tasks necessary to daily business operations including but not limited to answering
phone calls, shipping and receiving, and data entry
Ensure General Managers are aware of any issues which can impact customer satisfaction or billing
Follows all company and common sense safety policies, while using all required personal protective equipment
Contribute to team effort by accomplishing related tasks as needed
Experience
July 2005 - October 2006 :: Sales Associate
October 2006 - May 2008 :: Brand Expert :: Full Time Key Holder
May 2008 - January 2016 :: Visual Merchandising :: Brand Manager
GAP, Inc.
800 N. Green River Road
Evansville, Indiana 47715
Brand/Visual Manager
July 2005 - January 2016

2. Sales Associate ::
Proactively acknowledged, greeted and assisted customers in the store
Offered customers with exemplary and timely service
Provided accurate product information
Served multiple customers, discovered their needs, and made recommendations to generate sales
Recommended alternative purchase choices
Enhanced product knowledge utilizing limited resources
Merchandised, stocked and replenished the selling floor constantly
Maintained working knowledge of store’s policies and procedures
Organized and cleaned store during downtime
Handled cash, checks, and credit card transactions
Managed the register in accordance with POS guidelines
Addressed loss prevention issues immediately
Communicate to coworkers and supervisors through standard telephone and wireless audio systems
Merchandised, restocked and maintained sales floor
Built and maintained internal and external customer satisfaction
Met and exceeded sales goals
Upheld brand and operational standards
Processed shipments and ensured all merchandise is represented on the floor
Assisted supervisors to identify and resolve issues in the store
Brand Expert/Full Time Key Holder ::
Open and closed the store
Made sure that a proper security system was established and the functions of the store were running smoothly
and there was no threat to the belongings
Handled cash counters, collected the cash and deposited it in safe hands or in security lockers
Made sure that all the employees were obeying the rules and regulation and were aware of the security affairs of
the store
Continued all duties listed above in the Sales Associate section
Became more educated in visual merchandising and brand standard leadership
Took on social media responsibilities
Visual Merchandising :: Brand Manager
Conceptualized visual merchandising strategies and ensure that their implementation was done in a positive
manner
Devised plans to encompass the store’s complete look in terms of visual appearance
Made decisions pertaining to what types of mannequins will be displayed in the display window
Dressed mannequins in clothes that are on the top range within the store
Made sure that other decorations on the window display were handled in an aesthetically pleasing manner
Ensured that mannequins that worked well with the company image were procured in a time efficient manner
Devised new ideas for window displays and promotional concepts
Formulated and implemented marketing gimmicks with a view to attract customers to step inside the shop
Made sure that the store environment was welcoming and ambient
Ensured that store displays were changed according to weekly, monthly or seasonal themes
Interacted with customers to determine changes that should be made to make the store more attractive
Handled inventory management and stocking activities
Ensured that both window display and store areas were kept clean and functional at all times
Made sure that window displays depicted the style and message of the company
Experience
Zeidler’s Floral Company
2011 N. Fulton Avenue
Evansville, Indiana 47712
Foliage/Floral Designer :: Plant Maintenance
Confer with clients regarding price and type of arrangement desired and the date, time, and place of delivery.
Planned arrangement according to client’s requirements, utilizing knowledge of design and properties of
materials, or select appropriate standard design pattern.
Watered plants, and cut, condition, and cleaned flowers and foliage for storage.
Selected flora and foliage for arrangements, working with numerous combinations to synthesize and develop
new creations.
Ordered and purchased flowers and supplies from wholesalers and growers.
Wrapped and price completed arrangements.
Experience
Photographer
Graphic Designer
Studio Artist :: Muralist
Photographer :: State & Main Media
Specialize in family, children, newborn, maternity, events, weddings, and senior portraits
Graphic Designer :: Freelance
Specialize in typography, logo design, poster designs, typographic and illustrative digital prints
Studio Artist :: Muralist
Specialize in painting in all medium from small scales to very large scale
View work at :: https://www.facebook.com/stateandmainmedia/
References
Troy Wells :: GM of Old Navy :: Previous GM at GAP
Relationship of 10+ years
812. 568. 7079
Monica Owens :: Assistant Manager at GAP :: Acting GM at GAP
Relationship of 10+ years
812. 454. 6845
Elizabeth Nelson :: Graphic Designer at Fire and Rain
Relationship of 8+ years
317. 370. 8287