1. Johana Mejia

2. Career Aspirations

3. Contents

4. Integrated Marketing Communications

5. Magazine Prototype

10. Marketing Campaign

14. Marketing Campaign

18. Strategic Analysis

21. Design Contest

24. Contract and Proposal

28. Beauty Display

30. Window Display

32. Trend Report

35. Creative Business Plan

38. Product Line

42. Business Proposal

46. Event Planning

48. Visual Merchandising

50. Visual Merchandising

52. Disclaimer

53. References
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54. Johana MejiaJohana.Mejia726@gmail.com ● 120 South Douglas Rd. Miami, Florida 33134 ● 786-247-6615
EDUCATION
AI Miami International University of Art & Design
Bachelor of Arts Degree in Fashion Merchandising
 Dean’s Honor Roll
2009 - 2013
PROFESSIONAL EXPERIENCE
Peace Love World Miami, Florida 9/2013 – Present
Merchandising Intern
 Assist Creative Director with store planning and execution
 Help plan and execute all merchandising projects
 Assist executive team
Love Culture Miami, Florida 12/2012 – Present
Assistant Manager
 Coordinate daily store operations and procedures
 Manage sales floor and supervise a team of ten employees
 Execute store visual presentation in accordance to company standards
IPRYou Miami, Florida 9/2012 – 11/2012
Marketing Intern
 Composed strategic marketing proposals with specific client needs in mind
 Provided productive event planning to ensure proper goal obtainment
 Gave strategic input for effective brand imaging to reach appropriate audience
 Used social media and other marketing tools to implement communication strategies
John Brevard LLC Miami, Florida 8/2012 – 9/2012
Intern
 Designed multiple visual displays based on the principles of design
 Used social media expertise to create successful responses and build brand image
 Provided strategic and creative thinking to develop continuous success to a growing business
Estefan Enterprises Inc. Miami, Florida 2/2011 – 4/2012
Assistant to Food & Beverage Director
 Developed & managed retail operations for multiple properties
 Monitored retail revenue annually and raised sales by 15% during the first year
 Designed promo material for restaurant including menus, video loops for in house advertising
campaign, nightclub flyers and weekly specials for restaurant advancement
Forever 21 Inc. Miami, Florida
Accessories Specialist
10/2009 - 9/2010
 Gained expertise in proper display of fashion accessories to exceed revenue goals of
management
 Managed a team of sales associates for my 'shop in shop' by building a unified team structure to
lead by example
 Responsible for the distribution and placement of all accessory items throughout store
 Instilled a priority for customer service to my employees by building personal relationships with
customers on a client-by-client basis
SKILLS SUMMARY
 Integrated Marketing Communications
 Creative Fashion Presentation
 Brand Management & Development
 Event Planning
 Microsoft Office, PhotoShop
 Bilingual: English & Spanish