Ravindra J has over 13 years of experience in sales, marketing, business development, and retail operations in the FMCG, retail, agricultural, and dairy sectors. He is currently a senior manager of marketing and sales at Sentini Bio Products Pvt. Ltd. in Hyderabad, where he is responsible for planning and executing the company's marketing strategy. Previously he has held manager-level positions at several companies leading retail operations, sales teams, and developing marketing strategies.

1. RAVINDRA J
Contact No.: +91-86865 84668
E-Mail: rklal.jn@gmail.com
Seeking senior level assignments in Sales & Marketing / Business Development / Retail Operations with an
organisation of high repute
PROFILE SUMMARY
• Result-oriented professional with over 13 years of experience in FMCG, Retail, Agricultural & Dairy sectors across:
Sales & Marketing Business Development Key Account Management
Channel Management Client Relationship Management Brand Management
Retail Operations Territory Management Team Management
• Currently working with Sentini Bio Products Pvt. Ltd., Hyderabad as Sr. Manager – Marketing & Sales
• Hands on experience in charting out sales & marketing strategies and contributing towards enhancing business
volumes & growth and achieving profitability norms for a wide range of products like FMCG and poultry, fish and
cattle feed
• Expertise in channel sales and product launches through retail chicken outlets and ensured proper product supply
• Demonstrated expertise in development & implementation of promotion plans and handling communication for products
including all above the line and below the line activities
• Proficient at maintaining cordial relationship with customers, ensuring quality and service norms to achieve customer
satisfaction and business retention
• Possesses comprehensive knowledge, better communication, leadership, analytical and relationship management skills
CORE COMPETENCIES
• Developing sales & marketing strategies to build consumer preference and driving volumes for animal feed like poultry,
fish and cattle feed
• Conducting competitor analysis by keeping abreast of market trends and moves to achieve market share
• Evolving market segmentation & penetration strategies to achieve targets
• Directing and overseeing the company marketing function; developing new customers for poultry products and services
• Establishing & implementing the short and long range goals, objectives, policies and procedures
• Supervising the planning and development of company marketing and communications materials
• Identifying and networking with financially strong and reliable chicken outlets, resulting in deeper market penetration
and improved market share
• Building and maintaining healthy business relations with retailers & traders and ensuring high satisfaction matrices by
achieving delivery & service quality norms
WORK EXPERIENCE
Since Sep ‘11: Sentini Bio Products Pvt. Ltd., Hyderabad as Sr. Manager – Marketing & Sales
Key Result Areas:
• Planning, designing, developing and executing organization’s marketing plan to sell ENA (Extra Neutral Alcohal) by
products DDGS (Distillery Dry granule soluble), DWGS (Distillery wet granular soluble) and Bio syrup to Cattle, Poultry &
Fish feed traders
• Assisting with the coordination with Poultry feed, Cattle feed & Fish manufactures customers
• Handling a team of 1 Dy. Manager, 1 Sr. Executive and 3 Sales Executives with 60 distributors in Andhra, Tamilnadu,
Maharashtra ,Karnataka, Maharastra and Madhya Pradesh
• Recognizing & sourcing new traders, distributors and fish cattle feed manufactures with sales team or paper
advertisement for establishing alternate market in the territory allotted
• Ensuring proper product supply to the traders, Distributors and Manufactures by coordinating with transport department
and identifying the Problems in product supply & Indents
• Conducting weekly sales meeting with sales team and motivate them to achieve company sales targets, Create &
Implement monthly sales plan
• Measuring the effectiveness of sales activities by analyzing the successes & failure of sales activities
Highlights:
• Holds the credit of establishing the alternate market in Tamil Nadu & Karnataka for cattle feed traders on 100% cash and
carry basis which the AP market also created demand for selling to cattle and fish traders on 95% cash and carry basis.
• Actively involved in developing alternate market so as to create demand for the local market as well
• Facilitated the conversion of major percentage of sale to cattle traders to get fast collections instead of selling to fish
farmers
• Steered efforts for identifying & developing new market territories across Tamil Nadu, Karnataka, Kerala and
Maharashtra
• Instrumental in gaining good reputation for the product in the cattle market in all over India

2. • Successfully acquired market share of 30% in AP and 25% in Tamil Nadu

3. July ‘09 - Aug ’11: Suguna Foods Ltd., Hyderabad as Manager Retail
Key Result Areas:
• Planned, designed, developed and executed organization’s marketing plan for retail chicken outlets by establishing
effective selling strategies
• Coordinated brand marketing activities for retail chicken outlets
• Identified & sourced the franchises with sales team or paper advertisement for establishing the retail chicken outlets
• Ensured proper product supply to the Retail Chicken outlets and identified the problems in product supply & Indents
• Conducted weekly sales meet with sales team and motivated them to achieve company sales targets by creating &
Implementing monthly sales plan
Highlights:
• Administered a team of 5 Sales Executives, 200 Retail chicken outlets and 8 distributors in the region
• Successfully initiated the chicken retail outlets supplied through company channel and opened around 25 retail outlets
• Steered efforts for convincing the retailers and traders by providing maximum competitive prices for Suguna chicken
• Holds the credit of recruiting the retailers through paper advertisement
Mar ‘07 - June ’09: Dodla Dairy Limited, Hyderabad as Manager- Parlours (Retail Division)
Key Result Areas:
• Planned, designed, developed and executed organization’s marketing plan for Modern Dairy Parlours by establishing
effective selling strategies
• Assisted with brand marketing activities for Modern Dairy Parlours
• Prepared and participated in conferences, exhibitions, training meetings and presentations
• Identified business places to establish Model Parlours like petrol pumps, parks, cinema theatres, schools, colleges &
universities
Highlights:
• Handled a team of 20 Sales Executives for 170 Model Parlours and 6 distributors in entire Andhra Pradesh
• Played a pivotal role in starting the supply of Modern dairy parlours through company channel and opening 175 modern
parlours in AP and Karnataka
• Successfully ensured timely supply of branded milk & milk products which have very good demand in the market
• Actively involved in recruiting almost 125 retailers through paper advertisement
• Jan ‘04 – Feb ‘07: Heritage Foods (India) Ltd., Hyderabad as Manager – Parlours (Retail Division)
The Role:
 I have Planed, designed, developed, and executes organization’s marketing plan for Modern Dairy Parlours by
establishing effective selling strategies.
 I assisted with the coordination of brand marketing activities for Modern Dairy Parlours
 Preparing and participating in conferences, exhibitions, training meetings and presentations.
 Handling a team of 50 Sales Executives 800 Model Parlours 12 distributors in entire south.
 Identifying & sourcing the franchises through with sales team or Paper advertisement for establishing the Model
Parlours in all over south.
 Identifying new business places to establish the Model Parlours like Petrol pumps,Parks,Cinema
theatres,Schools,Colleges,Universities.
 Ensuring proper product supply to the parlours and identifying the Problems in product supply & Indents.
 Conducting weekly sales meeting with sales team and motivate them to achieve company sales targets, Create
& Implement monthly sales plan
 Measuring the effectiveness of sales activities; analyze the successes & Failure of sales activities. Providing
training, Sales tools, and directions to sales team
PREVIOUS WORK EXPERIENCE
Oct ‘00 – Dec ‘03: PepsiCo foods Ltd., Anantapur as Territory Development Manager
ACADEMIC DETAIL
1998: PGDCA from Centre for Developing Advance Computing (C-DAC), Hyderabad
1995: Graduate Diploma in Business Administration from National Institute of Management, Mumbai
IT SKILLS

4. • Well versed with:
o Operating System: MS-Dos, Windows 3.11, 95 & 98, UNIX, and Win NT
o Languages: C, C++
o RDBMS: Oracle 7.3
o Office Products: MS-Office ’97
EXTRAMURAL ENGAGEMENTS
• Actively took part in:
o “Effective Public Speaking Program” from Media Junction, Hyderabad
o All Quiz programs held at Colleges and University Level
PERSONAL DETAILS
Date of Birth: 15th
April 1975
Current Address: Hyderabad - 13
Languages Known: Telugu, English, Tamil and Hindi
Location Preference: Hyderabad, Chennai, Bangalore