Anup Bhardwaj has over 11 years of experience in sales, marketing, business development, and brand management. He is currently the Assistant General Manager of Modern Retail/E-Commerce & Key Accounts at HSIL Limited, where he helped launch new products and increase annual business from zero to 30 crores. Prior to his current role, he held several leadership positions at other companies where he successfully launched products, expanded key accounts and retail partnerships, and consistently grew business.

1. ANUP BHARDWAJ
Phone: 09611107658; Email: anoopbhardwaj17@yahoo.co.in
Flat No 415, Orchid Island, Sector - 51, Gurgaon, Haryana
SALES & MARKETING  RETAIL OPERATIONS  BRAND MANAGEMENT
 Result oriented professional with career success of over 11 years in driving sales, business development and
marketing functions, retail operations, client servicing, generating revenue; currently spearheading Modern Trade/
E-commerce & Key Accounts with HSIL LIMITED(CPD), Gurgaon.
 Proven track record of creating and developing strong network of channel partners including - distributors, organised
retailers, wholesalers, dealers, vendors etc. to ensure wider coverage and deeper market penetration
 Driving new business though key accounts & establishing strategic partnerships to increase revenue. Mapping market
dynamics and contributing inputs to facilitate policy realignments to neutralize competition and stay afloat
 Adept at developing a powerful network of business contacts to be tapped for new leads and techno-commercial
negotiation advantages while delivering extraordinary results in achieving business growth objectives within start-up,
turnaround and rapid change environments
PROFESSIONAL EXPERIENCE
HSIL LIMITED (Consumer Product Division), Gurgaon Since June 15
Asst. General Manager - Modern Retail / E-commerce & Key Accounts (PAN India)
 Green field project - Establishing consumer product division(Kitchen Appliance, Water Heaters, Water Purifiers, Air
Purifiers and Air Coolers) in Modern Retail / E-commerce and Institutional Business
 Product Selection, Product Pricing, Man Power Planning and Brand Promotions for the new Products and Brands
 Formulation of Standard Operating Procedures, MIS, Reporting formats for new organisation
 Formulation of Credit Policies, Credit Terms and Agreements with Vendors
 Ensure healthy top and bottom line margins and profitability
 Steering initiatives for identifying prospective clients, generating business from new accounts & developing them to
achieve higher market share/ consistent profitability
 Strive to put across brand message by planning & implementing right brand communiqué
 Planning and executing strategies & promotional campaigns for sales initiatives for brand leveraging and to increase
market penetration
 Clients Handling: Walmart, Metro Cash & Carry, Reliance Retail, Carrefour Cash & Carry, Spar Hyper, Star Bazaar,
Reliance cash & Carry, Future Group, Lulu Hyper Market, Vijay Sales, Bharti Retail, Infiniti Retail Limited, Jubilant
Retail, Adishwar, Giria’s, Pai International, Sales India, Value Plus., Snapdeal, Flipkart, Amazon, E-bay, Pepper fry
Achievements
 Fastest roll out from Hindware atlantic water heaters in modern retail and e-commerce
 Hindware Kitchen Ensemble chimneys largest selling chimneys on Snapdeal
 Strong relationship with Organised Retail and E-commerce portals
 Recognized for increasing the business from zero to up scaling to an annual business of 30 Crores.
 Successfully launched Hindware Atlantic Water Heaters, Kitchen Appliances, Air Coolers
 Successfully launched Brand Moonbow – Air Purification
A.O SMITH INDIA WATER PRODUCTS PVT LTD, BANGALORE May 2012 – March 2015
Manager-Modern Retail / E-commerce & Key Accounts (PAN India)
 Handled the retail brand operations while driving the sales and marketing operations with focus on top & bottom line
profitability by ensuring optimal utilization of resources
 Handling a team size of 3 people on rolls of the organization
 Establishing the brand in modern organised retail, key accounts.
 Devising ways for profitability & expansion of business and formulating business development plans, setting up all
processes related to product management and creating the roadmap for the products
 Steering initiatives for identifying prospective clients, generating business from new accounts & developing them to
achieve higher market share/ consistent profitability
 Strive to put across brand message by planning & implementing right brand communiqué
 Planning and executing strategies & promotional campaigns for sales initiatives for brand leveraging and to increase
market penetration

2.  Provide excellent client relationship management services to the customers to achieve customer satisfaction and
credibility in the market
 Strategy planning for enhancing brand image, acceptability and positioning, resulting in increased sales and consistent
growth in business opportunities. Develop locations for new profitable ventures for revenue generation
 Putting significant efforts in assessing training needs in the command and arranging training sessions to keep skill-
level of the men up-to-date with global standards
 Analysing & evaluating volumes at different pricing options to identify a possibility for a price change
 Clients Handling: Walmart, Metro Cash & Carry, Reliance Retail, Carrefour Cash & Carry, Spar Hyper, Star Bazaar,
Reliance cash & Carry, Future Group, Lulu Hyper Market, Vijay Sales, Bharti Retail, Infiniti Retail Limited, Jubilant
Retail, Adishwar, Giria’s, Pai International, Sales India, Value Plus.
Achievements
 Credentials of solely setting up the operations for modern retail of the company right from product selection, pricing,
placement, warehouse allocation, branding, training, sales promotion and process of billing/dispatching
 Recognized for increasing the business from zero to up scaling to an annual business of 18 Crores.
 Successfully launched A.O.Smith Water Heaters in Modern Retail, Key Accounts.
 Increased the stores presence to with counter share of 60%
BALLARPUR INDUSTRIES LTD, NEW DELHI Jan 2011-May 2012
(Retail & Office Supplies Stationary)
Head-Modern Organized Retail (PAN India)
 Established the BILT Matrix, BILT Ten on Ten and BILT Paper in organized retail market
 Mentored a team size of 6 people on rolls of the organization and 20 off roll.
 Managed sales and marketing, developed new business & revenue streams, customer-value maximization, relationship
development, customer-need identification & pre-emptive business response to competitor strategy
 Handled stock fill operations to ensure display of procured stock. Conceptualized and implemented window and in-
store display to promote products
 Disseminated information about the new schemes to develop healthy relationship with the retailers
 Drove successful promotional campaigns to launch new products successfully and faster establishment
 Initiated key brand strategies via effective merchandizing to enhance business growth and store’s profitability
 Drove new client acquisition efforts, relationship management for maximum client retention & revenues
 Clients Handled: Walmart Retail, Metro Cash & Carry, Reliance Retail, MORE Retail, Carrefour Cash & Carry, Spar
Hyper, Higginbotham’s, Spencer’s, Odyssey, Write Site, Flipkart, Booker India, D Mart
 Coordinated Brand Audits to identify issues to be addressed as well as growth opportunities.
Achievements
 Credentials of increasing the business to 1 Cr per month
 Increased the stores presence to 250 with counter share of 37%
 Successfully launched Rapid Staplers and UHU Glue and Adhesives in India
 Established Category wise / SKU wise placement in MORs
 Brought the Outstanding under 30 Days
TATA CHEMICALS LTD, NEW DELHI Jun 2010-Jan 2011
Zonal Sales Manager (North)
 Displayed innate strengths in exploring and exploiting fresh business opportunities for New Water Purifier TATA
Swach Nano Tech Water Purifier; developing a competitive business development strategy, uncovering/ creating new
opportunities the North & East India
 Formulated and defined short / long term budgets & corporate strategies for effective penetration of products in
North Zone thereby increasing market share and achieve pre-set sales and profit targets.
 Successfully managed operations heading product launch programs in coordination with external agencies and ensure
wide distribution
 Conducted detailed market survey and feasibility study to analyze the latest market trends and track the competitor’s
activities thereby provide valuable inputs to streamline the marketing strategies.
 Closely monitored and track availability of stocks and outstanding figures and ensured adherence to the defined
norms of the company.
 Managed activities related to negotiation and finalization of commercial deals for smooth execution of sales and order
processing

3.  Handled and supervise team of Sales Professionals; motivate them in achieving the sales targets and business
objectives and foster a spirit of team work
Achievements
 Credentials of opening distributors in North & East India
 Successfully launched in Delhi, UP, Haryana, Punjab & WB Markets
 Opened Dealers all across North & WB.
 Organised Foreign Tour Scheme for trade partners
EUREKA FORBES LTD, NEW DELHI Aug 2007-Jun 2010
Divisional Sales Manager (Delhi/ UP / Punjab Markets)
 Oversaw sales & promotion of the Premium Brand “AQUA SURE” EUREKA FORBES LIMITED in Delhi.
 Negotiated and fixed the pricing for MOR, Preferred Dealers and Institutional Clients with maximum GOM.
 Successfully qualified for Mission Bangkok with 100 % team qualification.
 Achieved 150 % with strong foundation of New Channels in Maha Punjab and got promotion in one and half years to
DSM
 Instrumental in developing strong New Channels Business in North India (Punjab / UP and Delhi)
 Opened 50 Preferred dealers for the organization in the region.
 Organised Foreign Tour Scheme for trade partners.
 Developed Relationships with MOR’s, CSD, CPC and Institutional Clients thereby increasing the sales by 300%
IFB INDUSTRIES, NCR Sept 2006-Aug 2007
Area Sales Manager
 Involved in Channel management and Institutional Sales
 Steered promotion through Micro Wave Cooking Classes, Live Demonstrations of goods, Canopies, Paper Insertions,
Exhibitions and Advertisements
 Successfully increased market share of the company through channel development and expansion
 Achieved growth of 116% in Faridabad, 66% in Gurgaon and 60% in Noida and Ghaziabad in Washing Machines.
 Increased the customer base by participating aggressively in Trade fairs, events and BTL Activities.
EUREKA FORBES LTD, PUNJAB
Territory Manager Aug 2004-Sept 2006
 Involved and actively participated in the promotion of Leading brand NILFISK of Denmark to achieve potential Clients.
 Coordinate Retail sales and promotional efforts throughout all group dealerships..
 Increased profit revenue from 2LacsP.M TO 15Lacs P.M.i.e.an overall increase of 750% in total revenue.
EDUCATIONAL CREDENTIALS
EXECUTIVE MBA, (APMP), 2013
Indian Institute of Management, Kolkata
POST GRADUATE DIPLOMA IN RETAIL MANAGEMENT
Sikkim Manipal University
B.TECH, ELECTRICAL ENGINEERING
Kurukshetra University
Technical Skills
MS Office, Windows, Internet Applications
Training Programmes
 LEAN Management
 Sales Promotion
 Selling Strategies and Key Accounts Handling
 Motivation Achievement Training
 7 Habits of Highly Effective People training
Personal Details
Date of Birth: 3rd Apr, 1980
References: Available on request