Suhash Patel is seeking a challenging opportunity in sales and marketing. He has over 8 years of experience in these areas for FMCG and retail companies. Currently he is General Manager of Sales and Marketing at Pramukh Optical Pvt. Ltd., where he is responsible for developing and executing strategies to achieve sales targets across India. He leads a team and has expertise in channel partner management, data analysis, and customer relationship building.

1. SUHASH PATEL
R - 203 ICB Flora, Gota
Ahmadabad, Gujarat
E-mail: suhas_dada007@yahoo.co.in
Mobile: 09924025956
Career Objective:
A young, dynamic and result oriented qualified MBA from UK, having 8+ years of proven background
in the areas of Sales & Marketing / Business Development / Account Management/ Channel &
Distribution Management in FMCG/Retail sectors, seeking a challenging opportunity with a growth
oriented organization that will allow me to explore my abilities, skills and sense of dedication
towards my duties with the sole aim of seeing the growth with the organization.
Professional Synopsis
 An MBA in Marketing with 8 years of experience in Sales & Marketing, Business Development,
Channel Management and Relationship Management across FMCG/Retail sectors.
 Presently working with Pramukh Optical Pvt. Ltd., as GM – Sales & Marketing with PAN
India/international portfolio
 Experienced in marketing plan execution, product promotion and implementation of business
strategies to accomplish the decided targets.
 Expertise in developing & managing channel partners to enhance the market share and profit of
the organisation.
 Proficient at analysing market trends to provide critical inputs for business development
initiatives and formulation of selling and marketing strategies.
 An effective communicator with good presentation skills and abilities in forging business
partnerships and establish beneficial relationships with channel partners.
 Countries visited for business – China, Hong Kong, Thailand, Malaysia and Dubai
Core Competencies
Sales & Marketing / Business Development
• Conceptualizing sales promotional activities as a part of brand building & market
development effort through promotional schemes
• Preparing / Maintaining MIS & other monthly performance reports for apprising top
management of the progress
• Conducting competitor analysis & competency mapping for keeping abreast top
management of competitor move to achieve market share metrics
• Identifying and developing new streams for revenue growth and maintaining relationships
with customers’ to achieve repeat / referral business
Retail Stock Management
• Coordinating the in-store promotional activities for new releases & special products.
• Conceptualizing visual merchandising display, windows, pop & design of retail outlets for
maintenance of a high-end store image
• Planning and monitoring warehouse operations of receipt, storage, return of unsold stock,
inventory control.
Channel & Distribution Management
• Establishing tie-ups with financially strong and reliable channel partners; implementing
effective strategies to maximize sales and achieve revenue & collection targets

2. • Handling demand forecasting & managing inventory ensure optimum inventory levels with
channel partners to ensure timely deliveries to the customers.
Customer Relationship Management
• Managing customer centric operations & ensuring customer satisfaction by achieving
delivery & service quality norms.
• Attending to customer’s complaints and undertaking steps for effectively resolving them.
Team Management
• Mentoring, training & leading field functionaries to ensure sales and operational efficiency.
• Creating and sustaining a dynamic environment that fosters developments opportunities
and motivates high performance amongst team members.
EMPLOYMENT BACKGROUND:
Pramukh Optical Pvt. Ltd., Gujarat, India April 2011 - Present
GM – Sales & Marketing
Pramukh Group is one of the leading importer and distributor of premier Italian eyewear brands - optical
frames and sunglasses and sports eye wear.
Key Responsibilities:
• Responsible to develop, implement and execute sales & marketing strategies/plan in
consultation with the promoters for PAN India.
• Responsible to achieve monthly, quarterly and yearly sales targets.
• Leading a team of Regional Sales Managers and Sales Representatives for all four zones –
North, South, East and West.
• Responsible to identify and appoint appropriate Retailers/ Distributors
• To keep the company informed about competitor’s activities like various schemes, new
collection introductions, special activities, etc.
• To ensure market expansion and filling up gaps in distribution and retail networks with zonal
manager and sales team.
• To ensure extensive coverage of the India
• To ensure proper market visibility for various brands
• Follow up with the Regional Managers for Retailer/Distributor wise payment
• To ensure credit controls within the company’s laid down norms
Previous Experience:
GHANSHYAM TRADERS ( 28TH July 2010 – March 2011 )
Position: Area Sales Manager (Rupa & Co.Ltd)
• Responsible to handle the sales for North Gujarat territory of hosiery products.
• Daily go to the market and give a new order and collect the payment.
• Meet with the new customers, present the product and pricing, order confirmation and
deliver of the product to customer.
• Calculate the stock and order to the purchase by the company.
• Handle customer complaints for assigned territory
PRIMARK, LONDON ( 10th
Oct 2009 – 28th
Feb 2010 )
Assistant Manager

3. • Daily interaction with Customers over the phone or personally and dealing with custome
complaints/issues.
• Meeting and greeting new clients.
• Acting as the key point of contact for customer relations and inquiries at all levels when
covering for the staff absence.
• Invoicing stock maintenance and dispatch.
• Till Operator
• Banking and necessary bookkeeping
• Submitting weekly report to director. Orginizing delivery schedules and payment collection.
Education & Professional Qualification
1 Master of Business Administration (MBA) completed 2010.
(LTC College of London, Middlesex University, London, U.K)
2 Master of Science (Zoology) completed 2008
(Hemchandracharya North Gujarat University, Gujarat)
3 Bachelor of Science (Biology-Zoology) completed 2007.
(Hemchandracharya North Gujarat University, Gujarat)
4 Secondary Higher Education (A level) Completed 2004.
Computer Literacy
Microsoft Windows 95, 98 and XP, Microsoft Office (Word, Excel, and PowerPoint) and Internet
Explorer, Software Programming.
Personal Detail:
Date of Birth : 14th
July 1987
Language Known : English, Hindi, Gujarati
Gender : Male
Martial Status : Married
Interest : Internet Surfing, Reading, Listening Music, Travelling
Nationality : Indian