The document summarizes the results of a survey conducted to help plan a new rock music magazine. Key findings include: - The target audience is 16-20 year olds. - Popular rock artists to feature are All Time Low, Paramore, You Me At Six and Foo Fighters. - Most would pay £2 for the magazine, and colors like black, red and white are associated with rock. - Interviews, reviews and news are the most desired article types.

1. RESULTS

2. • I asked this question to identify the ratio of female
and male readers, and also to research what how
people’s interests differ depending on gender.
• The results of this question shows that an equal
distribution of both genders took the
questionnaire and would be interested in the
magazine.
• This will help my planning as I will know to target
the magazine at both genders.
Gender

3. • This question helps to identify what age groups
will read the magazine and what they will be
interested in.
• The results of this question show that the
majority of readers are in the 16-20 age
category.
• This helps my planning as I know to make my
language informal and make the magazine
interesting for younger people.
Age

4. • This question asks people which rock artists
they like. This helps me decide with artists to
feature in the magazine.
• The results of this question show that the most
popular artists are All Time Low, Paramore,
You Me At Six and Foo Fighters.
• This will help with my planning as I will know
which artists will attract more people to the
magazine and which wouldn’t.
Rock artists

5. • This question asks how often people buy music
magazines. It will help me decide on the frequency of
publication.
• The results of this question show that the majority of my
target audience never buy music magazines. It also
shows that more people buy monthly music magazines
than weekly and that nobody buys fortnightly.
• This will impact my planning as I know that a lot of my
target audience doesn’t currently buy a music
magazine, so there is a gap in the market for the
magazine. It will help me decide between making the
magazine monthly or weekly.
Frequency of purchases

6. • This question asks people what colours
they associate with the rock genre. I asked
this question to help me choose a colour
scheme for the magazine.
• The results of the question show that black,
red and white are the top 3 colours.
• This will impact my planning as I will have
to change my initial colour scheme in
order to match the results of the survey.
Colours

7. • This question asks people how much they
would pay for a music magazine. I asked this
question to find out what price the magazine
should be.
• The results of this question show that most
people would pay £2 for a music magazine
and nobody would pay over £4 for one.
• This will impact my planning as it will help me
choose the price of the magazine in order to
encourage more people to buy it.
Price

8. • This question asks people to identify what features of
a front cover attract them to a magazine. I asked this
to find out what the most important features of a
front cover are to my target audience.
• The question found that the most popular feature
was the artist on the front cover.
• This will impact my planning as I know which features
have more impact on my target audience and
which features don’t encourage people to buy
magazines. I can use the results of this to decide
what to include on the front cover.
Features of a front cover

9. • This question asks people what word they
associate with rock. This will help me
decide on a name for the magazine that
has clear connotations of the rock genre.
• The results of this question show that most
people have chosen words that sound
violent, which connotes the rock genre.
• This gives me an idea of what people
think the magazine should be called,
and will help me improve on my original
title.
Words associated with rock

10. • This question asks the target audience
what kind of articles they want to see. I
asked this in order to be able to include
what my readers want and appeal to
them more.
• The results show that people would most
like to read interviews, song/album
reviews, live reviews and news.
• This impacts my planning as I know what
type of articles to include and which
ones are less popular.
Types of articles

11. • I asked this question to find out which
magazines are the most popular within my
target audience.
• I found that most people read Kerrang more
than anything else.
• This impacts my planning as I know that the
magazine has to stand out from the others in
the genre, and I have found that Kerrang
magazine is the magazine’s potential rival in
the market.
Current magazines

12. • I asked this question to find out what incentives
would encourage people to buy the magazine.
• I found that the incentive that most people
wanted was posters, and the least people
wanted free gifts.
• This will impact my planning as I know to include
posters as an incentive to make people buy the
magazine, as I know that it will be the most
effective.
Incentives

13. • I asked this question to find out what is the
most unsatisfactory feature of current rock
magazines.
• Most people dislike the price of the
magazines they currently read.
• This impacts my planning as I can research
current music magazines and try and make
the price of the magazine more appealing
and affordable than theirs.
Dislikes

14. • I asked this to find out what people liked about
the magazines they currently read.
• Most people like the artists featured, colour
scheme and articles.
• This will impact my planning as I know that a
good colour scheme is important so I know to
make sure that mine connotes the rock genre
and is appealing to look at. I will also research
current music magazines to find out the kind of
artists and articles they feature, as I know that
my target audience enjoy them.
Likes