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Questionnaire results
- 1. Questionnaire Results In myquestionnaire I asked a mix of quantitative (Questions with set answers), and qualitative (Questions with a person thought up answer) questions. Quantitative questions are helpful because they give you a set result that can be tallied easily and you can easily see how many people chose a certain answer, enabling you to take a percentage from the survey. Qualitative questions are useful because it gives a personal opinion from the person you are questioning and are more specific than qualitative questions. I asked ten males and ten females eight questions. Both males and females were between 15 and 21, meaning they came inside my magazines target audience, which helps me be specific with what magazines features I should include. I didn't just ask males or females because my magazine should appeal to both genders.
- 2. Quantitative Results Male: 1)Out of these, which magazine are you most likely to buy? NME Kerrang Q Vibe Other 10% 20% 30% 30% 10% Female:1) Out of these, which magazine are you most likely to buy? NME Kerrang 10% Q Vibe 10% 40% 40% 0% Other From this I can see that in both cases VIBE and Kerrang were very popular, and that magazines with less popular types of sub-genres were less popular with the people inside my target audience. Also this shows that there is not much difference in opinions between males and females. This shows that my target audience find rock and pop best genres and that I should pitch my magazine in either of those areas.
- 3. Quantitative Results Male:2) Howmuch money are you willing to spend on a music magazine? 30% 30% 99p-£1.99 £2-£2.99 £3+ 40% Female:2) How much money are you willing to spend on a music magazine? 10% 50% 99p-£1.99 £2-£2.99 40% £3+ From this I can learn that ,in particular, males care more about the price than females do overall. Although the majority of people said they wouldn’t mind paying £2 or more and quite a few said they would pay even more than that. From this I can gain the initial idea that my magazine should be pitched in the market around £2 to be competitive. Especially as my target audience consists of teens who may not have occupations and therefore not much disposable income.
- 4. Quantitative Results Male:How oftenwould you like a music magazine to be released? Weekly Fortnightly Monthly 10% Every 3 Months 30% 20% 40% Female:How often would you like a music magazine to be released? Weekly Fortnightly Monthly Every 3 Months 10% 0% 40% 50% These results elicit that males, on the majority, prefer a magazine to be released fortnightly and females, on the majority, prefer a magazines every week. The conclusions that can be drawn from this is that it is much more popular with the target audience to publish the magazine weekly or fortnightly so I will take this into account when proposing my magazine.
- 5. Qualitative Results This questionwas mainly about what motivates the target audience to read the magazine and what they usually expect to find in a music magazine. There was a range of answers for this question, most people said it was to find out information about their favourite bands/ artists, and for new concert and festival information. Some said it was a time filler and that they often read a magazine if they had spare time or were bored. Also people said it was mainly for images, such as free posters to put on their walls and if the front cover had interested them. Another thing that was frequently mentioned was the inclusion of new things such as new artists, bands, songs, and albums. This tells me that the audience are keen on keeping up to date with today's music and learning about it. From what I observed it seemed to be that it could be because to do with the age group, music is often a topic of conversation and you can then know in advance when a concert or album is so you can save up the money, because students may not be able to afford concerts etc. This gives me ideas of what to include such as exclusives on bands and releases of things, and show that the magazine is full of exclusives.
- 6. Qualitative Results Which genreof music/ music magazine do you prefer and why? Answers Included: -Rock -Pop -Indie -Rap -Heavy Metal This shows me a variance of preferred genres, but a majority under the genre I am intending to do, Pop. Rock was also popular but that is a genre I am personally not too knowledgeable about.
- 7. Qualitative Results Which areyour favourite artists to listen to and read about? Answers included: -Two door cinema club -Imagine Dragons -Chase and Status -Fenech-Soler -Katy Perry -50 cent These are the kinds of bands/ artists with similar genres to my magazine that were answered by the participants. This is a good sign for the sub-genre I have pitched for my magazine.
- 8. Qualitative Results What isyour favourite thing about music magazines? This question was used to focus on what their favourite things in traditional, conventional magazines are. Answers included things such as: -Interviews with bands and artists. -Reviews of albums that have recently been out. -A popular choice was posters, as they are free and easy rather than buying them at events. -Exclusives These choices show what the target audience look for in a music magazine and gives an indication of what I should include in my magazine. These are all things I could advertise to have in the magazine on the cover.
- 9. How this changesmy magazine. These answers have given me ideas for my magazine such as pricing it around £2-£3 and releasing it fortnightly. I also have support and reason to publish a pop magazine and things like posters and interviews I should include in it. I have also found out what motivates the target audience to buy a magazine and know that if its something they read in spare time that it should be informal and entertaining, so it’ll be something they would do in spare time again. I think this questionnaire has therefore been successful.
- 10. How this changesmy magazine. These answers have given me ideas for my magazine such as pricing it around £2-£3 and releasing it fortnightly. I also have support and reason to publish a pop magazine and things like posters and interviews I should include in it. I have also found out what motivates the target audience to buy a magazine and know that if its something they read in spare time that it should be informal and entertaining, so it’ll be something they would do in spare time again. I think this questionnaire has therefore been successful.