1. Getting People Back in the Garden

2. Digital’s revolution – possibilities
3D Environments
Mobile
Online
Strategy
Planning
end2endCRM
Social Media & Search
Reporting / Analytics

3. Location based social – network + hardware
Mobile social networks can add more
relevance by using location as hooks.
Find and interact with
friends while skiing!Augmented reality
location SM apps

4. Augmented Reality– possibilities

5. 3D environments– the possibilities

6. Vodacom store prototype – INTERACTIVE 3D
• Ground up design and deployment
• Online and Mobile versions
• Dedicated cluster server management

7. Activity Village– INTERACTIVE 3D ENVIRONMENT
• Ground up design and deployment
• Online and Mobile versions
• Dedicated cluster server management

8. Augmented Reality
and 3D are a
fascinating possible
development, but
realistically, there are
better ways to use
marketing budget in
South Africa in 2010
and 2011.

9. • Interaction
• Engagement
• The message
• Profiling
• Communication
• Loyalty

10. Only a 2 million cross-over
= 10 million more people
12 million on mobile web
6 million on desktop web

11. has spoken!
...the numbers say it all

12. 0
20
40
60
80
100
120
Weekdays Weekend
Mobile Search Web Search
60% of all Google Searches are done from a mobile
device during the weekend in South Africa!
Mobile Search - rapid growth in SA
mobile 25%
mobile
desktopdesktop
60%

13. 6000+ of these things!
A non-desktop device, that due
to its size and context of use,
needs to be treated differently

14. CONSIDERATIONS CONNECTION SPEED
A variety of connection speeds, handset
capabilities and network coverage issues.
3G users could also be out of range!
OPTIMISE MOBI TO THE MAX!
Maximum
mobi page
target size of
35 Kilobytes 15 secs 6 secs 3 secs >2 secs
+

15. CONSIDERATIONS DATA COSTS
A Pay as You Go society in SA means your mobi
site costs users VERY VISIBLE Rands and Cents
R2.00 per Mb for most Pay as You Go customers
Lower rates are available for bundles or contract customers
Only deliver the content they need or ask for!

16. Real world examples supersport.mobi
No device resizing (HCA)
No touch provision
44kb
No images
8.6c
44kb
No images
8.6c

17. Real world examples
Device resizing
No touch space
24kb
No images
4.7c
19kb
3.7c
m.iol.co.za

18. Real world examples
Device resizing
Touch provision
entertainmentafrica.mobi
29kb
With images
5.6c
19kb
With
images
3.7c

19. Handset downscale and upscaling
Perfect rendering to all handsets
Touch aware and layout adaption
Dynamic image resizing/optimising
Handles compatible file delivery
HCA

20. (Content) CONTEXT is KING
They may be on the loo!

21. ‘MOBILE’ also describes the user...
A MOBILE user’s circumstances and situation vary. Content
becomes less relevant if we ignore the CONTEXT of the viewer!

22. Computicket.mobi
launched in October 2010
Computicket.com
Computicket.mobi

23. Discovery Healthy Food
• Web and Mobile deployments
• Full digital online and mobile strategy
• Video highlights from the TV show
• Download and printable recipes
• User interaction, forums and feedback

24. Application v Mobi?
In Africa – spend carefully!

25. Don’t believe the hype... South Africa is very different!
App v Mobi - We are not the US!
US DATA – NOT SA DATA
Less important

26. 39.8%
29.9%
7.7%
5.9%
4.6%
3.0%
2.0%
0.9% 0.8% 0.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
Nokia Samsung SonyEricsson LG RIM Motorola Apple HTC Openwave MAUI
* Source Admob July 2010
South African handset penetration
Smartfone = 6%
Samsung 29.9%
Nokia 39.8%

27. SMS ALBANY and you unique on pack
code to 33008 to stand a chance of
winning Instant Airtime and entry into
the main prize draw.
- Unique Code Validation functionality
- Random Instant Airtime win
- Mobi site to enter codes (to save smsing)
- Winner picker for main prize draw.
CRM and DATA OPPORTUNITY
Bulk SMS - at the end of the campaign all entrants
were sent an sms thanking them for their
participation and asking them to OPT out from
future communications if they wanted to.
Voucher case study – Albany Bread
250,000 Entries
150% Increase in bread sales

28. • Users needed to sms their barcode to a Pepsi
dedicated R2 premium shortcode in order to
win loads of prizes with a grand prize of a trip
to meet David Beckham.
• User tracker management system triggered
which measured users' entries by cellphone
number - built into the profiler system.
• Prize allocation levels based on number of
entries (loyalty points).
• Enhanced data capture via web / mobi site
where user could check entries and their prize
eligibility.
• The sms element had full logic built in to
recognise first time users and start tracking, as
well as recognise existing entrants and instantly
report on their status.
On-con case study – PEPSI

29. You can hit all phones in SA
BUT... Be RELEVANT
Push SMS (BULK)
Must be sent to opt-in consumers only.
Targeted and add value to the consumer.
Users should be able to unsubscribe at any time.
Pull SMS (iSMS)
sms to a shortcode for a reason
eg. content, a competition or a mobi site, link
Calls to action need to clearly state the cost of the sms
to the user, closing date and the terms
and conditions.
SMS
Thank you for
your sms.
Please visit
hippo.mobi
for more.
SMS Marketing - Old faithful!

30. • Full 2-way interactive mobile coms system
• Comprehensive campaign management
• Dedicated and shared shortcodes available
• Multi function keyword / rule based triggers
• ‘Catch-all’ dynamic campaign functionality
• Customisable and custom campaigns
• Instant win and list management
Interactive SMS - 2 way campaigns

31. Your unique
voucher code is
abc123xyz.
You can redeem
it at your
nearest CAN
now!
Electronic tickets (or serials) requested by and
delivered to a mobile phone that can be
exchanged for a financial discount or reward.
Distributed via iSMS, iMMS, Bluetooth
Ideal for FMCG and retailers and can be
redeemed in-store (POS integration) or online
Coupons are used to: increase sales, promote
consumer loyalty, increase product awareness,
trial new products , ticketing and providing
Instant reward
Instant Airtime / Music giveaways!
Coupons & Vouchers – More value

32. SMS = TEXT ONLY
MMS = audio, video and unlimited text characters
Push and Pull
You should consider the following when developing MMS Video Ads:
• Avoid using fast-moving videos
• Avoid rapid scene changes (many scene changes in a short period)
• Avoid using small letters for advertising messages
MMS Marketing - Need more impact?

33. • Combined Flash
execution with the
Prezence I-SMS system
creates an engaging
platform for the big
screen.
• Enables direct user
participation bringing
large format
campaigns to life!
SMS to Screen – Event advertising

34. USSD
USSD – The great mobile enabler!
You can hit all phones in SA
• South Africans are familiar with USSD as they use it
extensively for cellphone banking and airtime voucher
redemption already. *121#
• USSD has session length restrictions, as sessions timeout
after 120 seconds.
• USSD can be used for:
– Content Delivery
– Request for Information
– Feedback
– Polls
– Voting
USSD Active:
Select Options
1 – Register
2 – News Alerts
3 – Competitions
4 – Refer Friend
--------------------
Reply

35. Mobile Social Media in a box: Motribe
“Gather your brand fans together to engage with
you and socialise with each other!”

36. Online portals and
web campaigns

37. WEG - GO
• Ground-up build for SA’s premier travel mag
• Content rich features and content
• Extensive UGC and engagement tools
• Google maps integration
• GPS coordinates
• Full CMS system
• User profiling

38. • Interactive ‘real world’ navigation and features.
• Time specific scenery and stage
• Ongoing experience evolution
• Profiling and data collection
• Total immersive experience
• ‘Easter eggs’ and fun games
KLIPDRIFT.CO.ZA

39. end2endCRM KNOWING THE CONSUMER
PERMISSION BASED PROFILING AND COMMUNICATIONS
• Prezence have been building individual tools that perform extensive CRM functions!
• Now that we have joined them into one system a brand has ‘End 2 End CRM’ control.
USER PROFILING
• User profiling tool available via web and
mobile enabling users to communicate real-
time taste preferences
• Manages communication channel preferences
• Can track purchase and brand interaction
• Brand accessible profiled data of subscribed
userbase
SITE CUSTOMISATION
• Site integration directly into Profiler for
configuring preferential content via web and
mobi
• Used on SK mobi by automatically sniffing the
cell number and configuring the mobisite
accordingly

40. SUCCESS AND REPORTING TOOLS (END2END CRM)
• Campaign targets and results are ‘soft’ overlaid onto a user’s profile for detailed analysis.
BULK COMMUNICATIONS
• Directly integrated into Profiler for live data retrieval
• Ability to send instant bulk email, sms and mms
• Dynamic building of email content from the CMS
• Trafficking speeds of over 400,000 emails per hour
• Instant unsubscribe management and REPLY STOP and
INTERACTIVE sms functionality
BLUETOOTH PROXIMITY
• Profiler integration for ‘real world’ proximity recognition
and communication preferences.
• Deliver profiled based content, track attendance and
enable real-time ticketing and vouchers in-store!
This convergence of technologies has created an easy to use system that adds
value to the brand and user alike by putting both firmly in control.
end2endCRM BULK COMMUNICATIONS

41. Getting your campaigns
...out there!

42. Online & Mobile Media
get a
MOWALY
and
instantly
win!
get a MOWALY
and instantlywin!

43. MOWALY
• Fully integrated launch
• Online and Mobile sites
• Media strategy
• Media Placement
• Interactive Ads
• Social media

44. Mobile Ad Networks – Ad Creation
Text Tagline Ads
Ad units displaying only text. Used by advertisers
targeting older handsets but very effective.
Mobile Web Banner Ads
Colour graphics ad units that are intended for use in
mass-market campaigns where the goal is a good
user experience across all handsets.
Interactive Video – target handset
Highly targeted by handsets . These are highly
engaging, but expensive and in South Africa your
target audience is small. High conversion rate.
CREATIVE IS STILL AN ART!

45. social media & search marketing
interaction, engagement = retention, sales

46. • Social media places the consumer at
the heart of brand communications.
• Modern day consumers are in
control of communications, and are
increasingly gatekeepers of brand
related information.
• Prezence helps brands understand
and manipulate social
communications
Brand Communications of the past
Current Brand Communications
Shifted Brand Communications

47. What is being said about you?
• Monitoring the social media
landscape provides key insights
into what is being said about
your brand online.
• Online Reputation
Management Software
automates this process.
• Crisis Management responses
can be developed and planned.

48. Who is talking about you?
• Identify who are the top social space
influencers related to your brands.
• Group these influencers into positive and
negative sentiment online mentions.
• This allows for possible engagement with your
brand ambassadors and active social
commentators.
• Discover where they are talking about you;
personal blogs, industry blogs, news
comments, Facebook, Twitter.

49. Google Search Engine Results Page Evolution
When consumers are actively searching for your product or brand they will use a
search engine. Google is aware of this and is constantly monetising their main
asset (the search engine results page). Organic listings are being moved further
down the page.
Google results
page evolution

50. rich media delivery

51. Rich Media
• Web and Mobile video / audio
• Streaming mobile / web audio
• Proprietary or Flash media server
• H264 Streaming & FLV over http
• Multiple bandwidth control
• Audio / Video streaming
• Player development
• Integrating ad-serving

52. reporting and analytics

53. Stats & Tracking
Example statistic types
• total page impressions per section
• unique visits
• average duration spent on site
• popular search terms to the site
• geo location of site visitors
• bounce rates
• Full Google analytics and Custom integration
offering valuable insight & understanding of
the user journey.
• Success measuring enabling the tailoring
and evolution of content, site flow and
navigation.
• Extensive stats engine integration
experience including Nielsens SiteCensus ,
the OPA standard.
• Web and Mobi tracking integration

54. Comprehensive content
management systems

55. Custom CMS builds
• Intuitive and automated asset management
• Custom built content management tools
• User centric systems designed for the brand’s
absolute purpose and requirements
• Extendable
• Scalable
• Online and
mobile

56. Click to view

57. Link Digital Touch Points to Traditional Media
Open-minded, all inclusive
media planning considers
traditional media activity.
Digital touch-points are the
perfect platform for extending
brand reach generated offline.
The result is a target audience
engaged with your
communications.

58. THANK YOU!
info@prezence.co.za
CT 021 486 8060
JB 011 262 6684
@PrezenceDigital
riaan@cibr8media.co.za
CT 021 409 7902
Cell 082 447 4226