We help organizations expand their reach in emerging markets through mobile and digital strategies. Mobile internet access and app downloads are growing rapidly around the world. We provide access to major distribution channels like mobile network operators and Facebook Free Basics. We also offer technology platforms and services to build audiences, increase revenue, design content, and gain user insights.
With hundreds of networks integrated and its private network exclusively available, advertisers can run performance-based campaigns on multiple OS's more efficiently than ever before.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
With hundreds of networks integrated and its private network exclusively available, advertisers can run performance-based campaigns on multiple OS's more efficiently than ever before.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
MMA Forum Asia 2013 - Reshaping Indonesia’s Advertising and Media LandscapeHerwinto Chandra Sutantyo
Telco business in Indonesia has saturated to the point where cheap is no longer making any sense. Consumer is smarter and seeking higher and better services and therefore Advertising has roles to play as catalyst for Telecom Company new business initiatives.
The initiatives are to provide both horizontal and vertical access to available inventories across media; digital & traditional as well as wireless/cellular
WiFi is a mature and widespread technology, today reaching over 700 million homes, schools, enterprises and hotspot locations worldwide. As mobile data usage continues to sky rocket and as WiFi-enabled mobile devices become more abundant and diverse, mobile operators are beginning to see great potential for leveraging WiFi hotspots services in order to reduce congestion on cellular networks and to capitalize on new revenue channels.
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
As we cruise quickly towards Q2 '14, there is a robust pace in which mobile marketing has splashed across the devices we use in our everyday lives. From industry reports touting the monthly growth, to headline coverage in the mainstream media practically every time a device maker releases a new and improved smartphone or tablet into the marketplace, there has never been a greater time to directly reach consumers or business segments.
As companies of all sizes expand their budgets to reach loyal consumers through texting, video and other interactive engagement in web and apps, and targeted date/time offers dispensed through smartphones and tablets, they are also seeking to glean as much information about their customers to help better serve and connect with them in the future.
ATS Mobile's Brad Bierman reviews the growth of mobile marketing and what's in store for 2014.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
WoW project is defined by the usage of extensive advantage in WiFi technology for the carrier grade telecommunication. Today internet application and services are data hungry. The GSM network is invented primarily for voice service two decades ago and not suitable for the huge data handling network. In our project we have enhanced the user friendly WiFi into excellent end to end telecom protocol with tight security features and high availability.
WoW project brings you:
* World class education. A knowledge based society.
* Improved per capita income. Energy and money savings.
* Excellent health care. Telemedicine is a click away.
* Reduced road traffic and Carbon foot prints.
* An earning and business opportunity to everyone.
--
As explained in the introduction WoW project is equivalent to install a high capacity railway track which can carry any volume of light speed trains all over the world. This project is bundled with excellent profit margin to everyone involved in this noble proposal.
The Mobile advertizing is new born embryonic market. Industry is still on defining its standards.
Predicting the future is not such a great science and the thing that is going to happen is the transformation.
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.
Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.
Over The Top Service ...How can telcos meet the OTT services challenge?Adi Kurniawan S.M.B
This is my project when i was worked at Telekomunikasi Indonesia (TELKOM).
By looking growth opportunities of OTT service in the world and Indonesia market that encourages the proliferation of OTT services development, TELKOM take strategies to develop Telco-OTT services.
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
MMA Forum Asia 2013 - Reshaping Indonesia’s Advertising and Media LandscapeHerwinto Chandra Sutantyo
Telco business in Indonesia has saturated to the point where cheap is no longer making any sense. Consumer is smarter and seeking higher and better services and therefore Advertising has roles to play as catalyst for Telecom Company new business initiatives.
The initiatives are to provide both horizontal and vertical access to available inventories across media; digital & traditional as well as wireless/cellular
WiFi is a mature and widespread technology, today reaching over 700 million homes, schools, enterprises and hotspot locations worldwide. As mobile data usage continues to sky rocket and as WiFi-enabled mobile devices become more abundant and diverse, mobile operators are beginning to see great potential for leveraging WiFi hotspots services in order to reduce congestion on cellular networks and to capitalize on new revenue channels.
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
As we cruise quickly towards Q2 '14, there is a robust pace in which mobile marketing has splashed across the devices we use in our everyday lives. From industry reports touting the monthly growth, to headline coverage in the mainstream media practically every time a device maker releases a new and improved smartphone or tablet into the marketplace, there has never been a greater time to directly reach consumers or business segments.
As companies of all sizes expand their budgets to reach loyal consumers through texting, video and other interactive engagement in web and apps, and targeted date/time offers dispensed through smartphones and tablets, they are also seeking to glean as much information about their customers to help better serve and connect with them in the future.
ATS Mobile's Brad Bierman reviews the growth of mobile marketing and what's in store for 2014.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
WoW project is defined by the usage of extensive advantage in WiFi technology for the carrier grade telecommunication. Today internet application and services are data hungry. The GSM network is invented primarily for voice service two decades ago and not suitable for the huge data handling network. In our project we have enhanced the user friendly WiFi into excellent end to end telecom protocol with tight security features and high availability.
WoW project brings you:
* World class education. A knowledge based society.
* Improved per capita income. Energy and money savings.
* Excellent health care. Telemedicine is a click away.
* Reduced road traffic and Carbon foot prints.
* An earning and business opportunity to everyone.
--
As explained in the introduction WoW project is equivalent to install a high capacity railway track which can carry any volume of light speed trains all over the world. This project is bundled with excellent profit margin to everyone involved in this noble proposal.
The Mobile advertizing is new born embryonic market. Industry is still on defining its standards.
Predicting the future is not such a great science and the thing that is going to happen is the transformation.
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.
Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.
Over The Top Service ...How can telcos meet the OTT services challenge?Adi Kurniawan S.M.B
This is my project when i was worked at Telekomunikasi Indonesia (TELKOM).
By looking growth opportunities of OTT service in the world and Indonesia market that encourages the proliferation of OTT services development, TELKOM take strategies to develop Telco-OTT services.
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)
Forget about RCS and VoLTE. The fring Alliance is all you need! Roy Timor-RoussoAlan Quayle
Forget about RCS and VoLTE. The fring Alliance is all you need!
Roy Timor-Rousso
GM
fring Alliance
The fring Alliance was created to provide Communication Service Providers (CSPs) the ability to deliver competitive IP communication services with a white label, fully federated real time communications platform, delivering differentiated, superior native user experience, while together building a massive, global federated IP communications user base, with a universal directory. Stop wasting time on tired, out of date, and expensive ‘standards'; join the fring Alliance, its where your customer are.
Mobile Marketing Pro delivers cost-effective, great-looking mobile websites that help your business connect with millions of mobile users nationwide. Our proven mobile websites help you stand out from the crowd and drive mobile in real-time. We offer complete managed solutions, where we create and manage your entire mobile marketing program and campaigns, hands-free!
4. App downloads increasing at 2x rate/year
Mobile payments replace traditional money
payments
“Mobile-only” generation of women, young
people and entrepreneurs
Mobile Internet access is 96% globally
Mobile Trends and Growth
5. 4 billion
feature phone and smartphone users by 2017
3.2 billion
global middle class by 2020
2.3 billion
audience aged 15–30 years old
60%-100% increase
in app downloads year over year
6. Video Content Will be King!
10%
of all mobile traffic is video
(2016)
70%
of all mobile traffic will
globally be video by
(2021)
7. Branded apps that target individual market segments,
particularly women, entrepreneurs and young people
User-generated, hyper-local by language, culture, and
relevant to a user’s aspirations and personal goals
Messenger apps engage consumers on all levels
Which Mobile Services Work Best?
8. Personalize content pushed to user
Invest in user feedback, comments, reviews
Create content across all digital platforms:
Web, SMS, USSD, native app, video
Active content, images, video, contests
Using Mobile for Your Product or Service
9. How to reach consumers via mobile
Various distribution channels in emerging markets
10. Distribution Channels to Reach Consumers
Versy Social
- 200 Million Addressable Market
- No platform fee to content provider
- Link to other sites, platforms
- Fast to market
Facebook Free Basics
- 25 Million Addressable Market
- No platform fee to content provider
- Link to other sites, platforms
- Fast to market
Mobile Network Operators
- 4 Billion Addressable Market
- Short-code fees
- Revenue share
- 12+ weeks to market
- Regulations
SMS & USSD
- 4 Billion Addressable Market
- Short-code fees or platform fee
- 2 to 8 weeks to market
- Mobile integrator option
Video On Demand
- App store upload
- Direct revenue stream
- Cross promotion and repurpose of existing content
- Complete platform a “Netflix” for your video content
11. Mobile Network Operators
• Partner with local telecoms to offer
“branded” content services
• Content is accessed via “short-codes”
or downloaded apps from App Stores
• Revenue-share for premium content
• Toll-free services for free service
• Individual country engagements
• User has “pre-” or “post-” paid data plans
12. • Content delivered to user
based on keyword or short-
code subscription
"
• User subscribes to either
premium (paid) or toll-free
(free) service to receive
content via SMS text or USSD
session messages
#
• User is charged by text or
sessions either daily, weekly or
monthly
#
• Service delivered by dedicated
or shared short-codes via local
telecom operator or through
mobile aggregators#
SMS and USSD#
SMS
USSD
Session
13. Free Basics by Facebook
• 25 Million monthly users in 40+ countries
• Targeting ages 18-25
• “Free” to the user, no data charges
• Content partners self-publish to Facebook
• 30+ languages
• Use to cross-promote other services/platforms
15. Versy Social Chat App
• 200 million users in 20+ countries in Latin
and Central America, plus Mexico
• Targeting ages 18-25
• Content channels with chat feature
• Users “follow” a channel
• User-generated chat streams
• Self publish on Versy.com
16. • Enables users to select and watch or
listen to video and audio content
• Users can choose when they select
content
• Access platform using Web, Mobile
(iOS and Android) and Tablet
• Watch live channels or catch up TV
• Live streaming supported
• Platform can be adjusted and
customized to your needs, and integrate
into other systems
Video-on-Demand#
17. What M4 Global Partners can do for you…
We can build your audience, increase revenue and
promote your services across platforms
18. Revenue models and promotion
User insights and feedback
Audience distribution and reach
Content design and aggregation
We Design from Strategy to Implementation
19. Our polling and survey mapping helps our
clients gain useful insights and feedback
from their customers
We Create Surveys and Polls
Examples of survey questions from SmartBusiness:
Q: Is it possible to get a business loan if I don't have something
tangible, eg (house, car, etc) for insurance?
Q: How do i make my company more recognised, and how do
I keep the clients that I already have?
Q: How do I reorganize my bar business to make a profit?
20. Mobile Network Operators across 70 markets
Mobile Aggregators to deliver services via short-codes
Knowledge for how/when to use: SMS, USSD or Mobile Apps
We Provide Access to Distribution Channels