The document provides an overview of mobile marketing strategies and trends. It discusses:
1) The types of mobile sites businesses can use and how businesses are currently using mobile marketing techniques like mobile websites, SMS, apps, and location-based marketing.
2) Steps for creating a mobile-friendly site, including prioritizing content, optimizing for speed and devices, and getting design help.
3) Examples of successful mobile marketing campaigns from companies like the American Red Cross, Heineken, and Westin hotels. Predictions that if businesses are not mobile, they will lose customers, and that mobile will continue growing in importance.
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.
Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.
Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Social Media meets Mobile Marketing to create the biggest trend in history! Which means if you are in business and you're not participating, you're losing money and things are only going to get worse!
The good news is, it's easy and inexpensive to position your business to take advantage of everything on offer.
To find out more after you view the presntation, visit us at http://www.justsocial.com/ or contact us at http://www.justsocial.com/contact-us
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Do you actually look at your website? Is it selling for you or just a pretty online brochure?
Treat it like one of your human Sales Managers. How would they feel if you barely paid any attention to them? If you don't check out your website frequently and look at what it's selling your ignoring your 24 hour 7 day a week Sales Manager.
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
The mobile phone has become one of the most social, intelligent and personal
devices. With over 270 million mobile phone subscribers in the US and growing,
mobile marketing is the next big trend in marketing. Learn how to use mobile
marketing to acquire customers, increase sales, improve customer satisfaction
and build loyalty. Tactics include SMS (text) campaigns, mobile applications
(e.g., iPhone, BlackBerry apps), mobile web advertising and many more
sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Social Media meets Mobile Marketing to create the biggest trend in history! Which means if you are in business and you're not participating, you're losing money and things are only going to get worse!
The good news is, it's easy and inexpensive to position your business to take advantage of everything on offer.
To find out more after you view the presntation, visit us at http://www.justsocial.com/ or contact us at http://www.justsocial.com/contact-us
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Do you actually look at your website? Is it selling for you or just a pretty online brochure?
Treat it like one of your human Sales Managers. How would they feel if you barely paid any attention to them? If you don't check out your website frequently and look at what it's selling your ignoring your 24 hour 7 day a week Sales Manager.
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
The mobile phone has become one of the most social, intelligent and personal
devices. With over 270 million mobile phone subscribers in the US and growing,
mobile marketing is the next big trend in marketing. Learn how to use mobile
marketing to acquire customers, increase sales, improve customer satisfaction
and build loyalty. Tactics include SMS (text) campaigns, mobile applications
(e.g., iPhone, BlackBerry apps), mobile web advertising and many more
sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
As we cruise quickly towards Q2 '14, there is a robust pace in which mobile marketing has splashed across the devices we use in our everyday lives. From industry reports touting the monthly growth, to headline coverage in the mainstream media practically every time a device maker releases a new and improved smartphone or tablet into the marketplace, there has never been a greater time to directly reach consumers or business segments.
As companies of all sizes expand their budgets to reach loyal consumers through texting, video and other interactive engagement in web and apps, and targeted date/time offers dispensed through smartphones and tablets, they are also seeking to glean as much information about their customers to help better serve and connect with them in the future.
ATS Mobile's Brad Bierman reviews the growth of mobile marketing and what's in store for 2014.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
1. Darin T. Swick, President, WSI Advanced Web Profits
Darin@WSIAdvancedWebProfits.com
www.linkedin.com/in/darinswick"
www.facebook.com/DarinSwick
(303) 881-9192
2. Agenda
•
•
•
•
•
•
•
•
Mobile Marketing – Is it Right For You?
Current State of Mobile Marketing
Types of Mobile Sites to Choose From
How Do Businesses Use Mobile?
Mobile Marketing Examples
Steps in Creating a Mobile Friendly Site
Real World Examples
Predictions
3. Is Mobile Marketing Right for You?
DO YOU WANT…….
① New customers?
② Existing customers to visit your web
presence more frequently?
③ To improve your profit margins?
④ To differentiate your brand?
⑤ To improve your marketing ROI?
⑥ Customers to spend more money each
time they buy from you?
⑦ To create new distribution channels?
⑧ To grow your market share?
⑨ To be in front of your customers 24/7?
4. Not Just a dependency….
It’s an Obsession
Fifteen percent of Americans answer their cell phone
…while having sex
Seventy-five percent of Americans admit to using their phone
…while in the bathroom
Nine million have shopped using a mobile device
…while in a meeting at work, and
…4 million have shopped using a mobile device while driving
Forty-four percent of mobile users
…sleep with their phone next to their bed because they wanted
to make sure they didn’t miss any calls, text message, or other
updates during the night
6. How Do We Browse?
Your Mobile Phone Is THE MOST Common Device Used for
Browsing as of 2013…
…Partially Because We Have Solved
the Usability Issues
Small Screens | Awkward Input
Download Delays | Poor Design
8. The Case for Mobile
Consider This…
①
②
③
④
⑤
It’s easier than you think
There’s a huge untapped market out there
Mobile converts prospects
People respond to mobile
Mobile marketing costs less!
9. How Do Businesses Use Mobile?
• Mobile Web Sites
• Short Message Service (SMS)
• Multimedia Message Service
(MMS)
• Mobile Display Ads
• Mobile Paid Search
• Location-Based Marketing:
LBS, NFC, Bluetooth and LBA
• Apps
• 2D Codes (QR Codes)
• Mobile Commerce
10. SMS versus MMS
• SMS
o Most common phone-based
activity among all U.S. cell
phone users of all ages!
o Used by doctors to remind
patients of appoints and airlines
to update passengers on flight
status
• MMS
o Sending images, audio and
video with or without text!
o Usually limited to smart phones
and tablets!
11. Short Codes
Short Codes are special telephone
numbers, significantly shorter than
full telephone numbers that can be
used to address SMS and MMS
messages!
12. Mobile Display Ads
• Targeted advertising purchased
through an ad agency, via
mobile advertising network or
digital marketing consultant
• Popular networks: iAd (Apple),
Millennial Media (Independent),
Ad Mob (Google) and others
13. Mobile Display Targeting
• Custom audiences -- TV fans, telecom
switchers, business travelers, etc.
• Geographic targeting -- Country, City,
Neighborhood, etc.
• Demographic targeting
• Time of day targeting
• Advertiser retargeting through pixels
or clicker tracking
• Carrier/handset targeting
• Age of device/profile
14. Mobile Paid Search
• Traditional paid search is perfect for
lead generation, e-commerce and
products that require in-depth
research
• Mobile paid search is perfect for
quick information on lowconsideration products or services
• 70% of searchers complete their task
within 1 hour, compared with 30% for
desktop (MobileMarketer)
15. Mobile Apps
• A
mobile app is not a mobile website
• An app is a software program that lives on your
smartphone
• A mobile website is a website that lives on a
server in “the cloud”
16. 2D Codes
• 2D codes can be used to deepen relationship with audience
• Come in many formats: QR Codes, Datamatrix, EZ Code, Microsoft Tag,
SPARQCode and ScanLife
• 2D codes can drive people to websites, to phone numbers, and to contact
information
• Facilitate the move to online
• Newspaper, posters, stuffers, statements,
annual report, T-shirts, website, others…?
18. Other Ideas
Mobile marketing is limited only by your imagination
Engage Your Customers
ü
ü
ü
ü
ü
ü
Welcome Programs
Information Requests
Voting
Contests and Sweepstakes
Event Alerts
New Product Releases
Start Conversations
ü
ü
ü
ü
Store Locators
Exclusive Offers
Item Availability Notices
Text for Callback
Create Loyalty
ü
ü
ü
ü
ü
Shipping & Delivery Alerts
Surveys
Text for Customer Care
Warnings
Re-permission and Win-Back
19. Creating a Mobile Friendly Site
Guidelines
Challenge
Solution
Content must
be succinct
100 words per page MAX
Keep website
synced to
mobile
Direct content feed from
desktop website (RSS, XML)
Fewer &
smaller
images
Small and quick to load
Clear
navigation
Smartphone navigation best
practices for usability
20. Types of Mobile Web Sites
6 Options
Challenge
Rating
Best for…
Comments
Custom
Poor
Mobile app Most robust, very expensive (software
for a
company)
product
Template, Plug-in
Poor
Website
Too big, long, difficult to navigate
Transcode
Poor
None
Easy, cheap but unreliable
DIY Template
Good
Small,
local biz
Cheap but effective for small sites
Responsive
Design Alone
OK
Multiple
Reproduces your website – too hard
to read or navigate
Hybrid
Best
Any
Best of Above
21. DIY Template – Small Biz
Characteristics:
• Affordable
• Custom coded
• Mobile Style Sheets
• Responsive Design
• RSS or XML Feeds
• Easy to Update
• Navigation Designed
for Smartphone
22. The Hybrid – Medium Biz
Characteristics:
• Custom coded
• Mobile Style Sheets
• Responsive Design
• RSS or XML Feeds
• Easy to Update
• Navigation Designed
for Smartphone
23. Steps in Creating a Mobile Friendly Site
Basic Steps!
Comments!
Develop a Strategy!
What will your visitors/customers want the most
from your site? Strive for simplicity | Focus on
Usability.!
Prioritize Hierarchy of Information!
Pick no more than 5 visible menu options that
then open to additional options – ALL VISIBLE
WITHOUT GLASSES!!
Optimize with the Right Keywords!
For SEO purposes, use the most highly searched
Keywords specific to your business so that you
are FOUND easily.!
Incorporate Branding!
Carry your branding images from you main
website over to your mobile site – be consistent!!
Optimize Functionality!
Buttons should be easy to push, “activate” when
pushed, and should be obvious. !
Update Often!
Mobile site should sync with your main website
automatically and reflect ongoing updates.!
24. Designing Your Site
Planning of Your Mobile Site
① Know Your Customers
§
§
§
How do your customers engage with you?
What information do they most want?
What is the easiest way to provide them
with the information they want?
② Be a Minimalist
§
§
Include ONLY actionable, helpful information
(location, contact information, maps, core product information)
“Click” to “Get” architecture
③ Design for Speed
§
§
Avoid using Flash and video – use JPEGs and GIFs
Enlist the help of a technical expert on designing for speed
25. Designing Your Site
Planning of Your Mobile Site
④ Design for Multiple Devices
§
§
Consider the top 4-5 smartphone and
SmartPad devices used by your customers
Use mobile site development technology
and tools that will be around in a few years
⑤ Get Help!
§
§
Enlist the help of design and technology
experts
Do what you do best – leave the technical aspects to the experts!
27. American Red Cross
• The American Red ross encouraged donors to
text HAITI to 90999 to give $10 to the Haiti
Earthquake relief efforts.
• The campaign raised more than $32 million
from 3 million unique donors, 95% of whom
were first time donors.
• Takeaway: Mobile can be used as both a
marketing tool and an operational tool which
can streamline your processes. Taking
advantage of both aspects increases your
likelihood of success.
28. Heineken
• In 2010, Heineken launched a mobile game to
coincide with the Champion League soccer
games.
• The game, which could only be accessed while
the UEFA game was being broadcast,
challenged players to predict what would
happen next in the live game.
• Takeaway: people are usually multitasking
while on their phones, if you embrace this fact
instead of trying to fight it, you will drive higher
engagement.
29. True Blood
• Prior to launching the third season of HBO’s
True Blood, the show ran a mobile ad campaign
to drive buzz.
• While on sites that featured the ad, finger taps
would appear bloody on the screen, followed by
a stream of blood coming down the screen and
a pop up banner ad for the show.
• Takeaway: Mobile banners can be hard to see,
so break through the clutter with innovative and
mobile-specific creative.
30. The Westin
• The Westin launched geo-enabled ads on the
Weather Channel.
• When in a chilly location, ads would appear that
prompted the user to wipe off the virtual frost to
reveal 8 warm weather Westin destinations.
• Takeaway: Take advantage of the fact that you
can receive geographical information about
your users on mobile. Geo-enabled ads perform
4-5X better than ads that don’t take geography
into account.
31. Brisk
• Brisk used popular photo sharing app, Instagram to run a promotion
where users could submit photos through the app for the chance to
have their photo on limited edition cans at 2011 SXSW.
• Takeaway: You don't have to spend millions to get into mobile. Sites
and apps like Instagram, Foursquare and Gowalla are free and can
be used to get your foot in the door of mobile marketing.
33. Prediction # 1
“IF YOU ARE NOT MOBILE YOU WILL LOSE”
81% of smartphone users
have done product research via
smartphone and
50% have made
a purchase with one.
[ research from Prosper Mobile Insights ]
33