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Company OverviewAug. 8, 2012
Agenda
 About Talon Local Marketing Group
 Why Mobile?
 Mobile Strategy
 Premium Mobile Websites
 Sample Applications
 QR Codes
 Text Messaging
About Talon Local Marketing Group
Talon Local Marketing Group is a full-service mobile marketing agency
specializing in innovative and engaging mobile communication programs,
promotions and campaigns.
Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising
The Mobile Revolution
 More then a third of U.S. Adults own a smart phone.
 95% of smartphone owners search locally
 Customer attention span is only 7 sec. long
MOBILE WEB
34%
of Americans access
the web on their
mobile device.
TRIPLE
DIGITGROWTH
rate in usage.
(eMarketer)
(Quantcast)
Engagement is on the Rise
Mobile Coupons are Booming
MOBILE COUPONS
Greater than
10x user growth
in 2010 with triple
digit increases in
2011 & 2012 in
North America.
(Yankee Group)
37% 55% 44%18-24 YR OLDS 18-24 YR OLDS MOBILE USERS
checked their
mobile in the last
five minutes.
checked their
mobile in the last
fifteen minutes.
checked their
mobile in the last
thirty minutes.
Source: InsightExpress
Mobile is Immediate!
• Mobile Web
• Mobile
Advertising
• SMS Contesting
• Mobile Web
• Mobile Coupon
and Updates opt-in
• Mobile Web
• Mobile Updates
• Mobile Apps
• Mobile Web
• SMS Coupon or
Incentives
• Mobile Apps
• mCommerce
• Mobile Web
• SMS updates
• Coupons (Web & SMS)
• Mobile Apps
• Polling and Voting
You get valuable data at each step along the path enabling ROI
reporting and an optimization feedback loop.
Mobile Purchase Decision Making
The Mobile Purchase Decision Funnel
turns eyeballs into buyers.
Use these tools to build brand preference, drive transactions,
and increase customer loyalty.
APPS MOBILE WEB
Platform Independent
Rich Experience
Brand Extensible
Easily Publishable
No — A separate application is
required for each platform.
Yes — The mobile web is
accessible on each platform.
Yes — Apps can take total
advantage of native features.
Yes/No — With work, some
native features can be used.
Yes — Apps are a great
extension of your brand.
Yes — Mobile sites are a great
extension of your brand.
No — Apps require a lengthy
approval process for release.
Yes — Updating a mobile site
takes mere minutes.
Traditional Apps vs Mobile Web Apps
Premium Mobile Websites
Our mobile sites lives in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly
all smartphones and fully compliant with your brand.
Our system auto-detects traffic from mobile devices and
redirects to your mobile-friendly version
Platform Benefits
 Turnkey: easy, quick and inexpensive way to go mobile
 Proven: our platform powers over 500 mobile websites worldwide
 Scalable: always up-to-date, redundant, flexible and secure
 Integrated: powerful CMS integrates with any existing website
Our platform is
Compatible with more than 98%
of mobile traffic!
Over 30 features
DR CAMPAIGN
Tailor Mobile Marketing for
Lead Generation
SMS response from
offline media (print, TV,
etc.)
SMS Contesting
CONVERSIONS AWARENESS
BRAND CAMPAIGN
Tailor Mobile Marketing for
Campaign Recall
TOOLS/TACTICS DATA AVAILABLE
SMS: Phone #, carrier,
referring source
Mobile Web: Location,
device type. Must ask for
personally identifiable
info.
Mobile Web advertising
In-app advertising
Sponsored apps
TOOLS/TACTICS DATA AVAILABLE
Mobile Web:
Impressions, clicks,
referring sources
In-app: Impressions,
engagement, clicks.
The Big Picture: Mobile Strategy
Mobile Microsites
Contact Information
Data Collection
Product Database
Social Networking
Content Download
Mobile Commerce
Geolocation
Contest Entry
Customer Acquisition
 Allows companies to engage users
and capture information on location
 Drive traffic through QR codes,
SMS links, email, Facebook and
Twitter
 Provides an instant and secure
contact capture form to acquire
new customers anytime, anywhere
Mobile Offers & Loyalty Discounts
 Offer free gifts, discounts, incentives, and
reminders with our Mobile Coupon
Platform
 Create a campaign, broadcast it, and
experience an immediate increase in
traffic!
Mobile coupons are a great way to:
•Have immediate impact on your brand
•Eliminate printing and mailing costs
•Track redemption rates
•Minimize investment in your POS set-up
Sample
mCommerce – Mobile Sales On-the-Go
 Gives your consumer the ability to purchase
instantly, when and where the impulse strikes!
 Combines:
1. ease of purchase
2. location-awareness
3. ready access to information
 Mobile commerce will surpass eCommerce
 A must have for ticket-based events and retail
 Accessible via social media, SMS and QR codes
Use these tools to drive transactions,
and increase loyalty.
QR Codes
 A QR code is only as good as it’s landing page…
 SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!
Near Field Communications (NFC)
 Allows for simplified transactions, data exchange, and
wireless connections between two devices in close
proximity
 Active vs. PASSIVE – NFC will be driven by marketing, not
payments
 NFC stickers, SmartPosters
Text Message (SMS) Marketing
 Bulk SMS Blast: Send and receive bulk/individual SMS messages via our
easy-to-use web based software and direct carrier connection.
 Mobile Keywords: Text “yourword" to 12345 – provide on-demand
rewards, coupons, links to mobile sites and loyalty program opt-ins.
 Online and Mobile Sign-up Forms: Customers can easily enter their
contact info on your website and get added to your SMS lists.
 Mobile Voting: Create all types of fun and engaging SMS votes/polls.
 SMS-backed mobile loyalty programs
tie in with email and direct-mail
programs
 Include a URL in the SMS message to
link back to the mobile web for further
engagement, data capture, and
conversion.
 In retail, SMS is becoming the best tool
for CRM and loyalty efforts.
 Use SMS for:
 store alerts
 news updates
 coupons
 reminders
SMS for Direct Response
MMS Picture Messaging
MMS is the new standard in mobile messaging and
often times gets 2 to 3 times the response rate in
comparison to standard text messaging alone.
Increased Direct
Response Rate
Targeted MMS
Personalized
MMS
Interactive MMS
Mass MMS
Announcements
Go Green
Thank You!
Thank You for Your Time Today!
Get Started Today! Contact us @
757.349.6007

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Mobile Marketing Sales Presentation - talon

  • 2. Agenda  About Talon Local Marketing Group  Why Mobile?  Mobile Strategy  Premium Mobile Websites  Sample Applications  QR Codes  Text Messaging
  • 3. About Talon Local Marketing Group Talon Local Marketing Group is a full-service mobile marketing agency specializing in innovative and engaging mobile communication programs, promotions and campaigns. Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising
  • 4. The Mobile Revolution  More then a third of U.S. Adults own a smart phone.  95% of smartphone owners search locally  Customer attention span is only 7 sec. long
  • 5. MOBILE WEB 34% of Americans access the web on their mobile device. TRIPLE DIGITGROWTH rate in usage. (eMarketer) (Quantcast) Engagement is on the Rise
  • 6. Mobile Coupons are Booming MOBILE COUPONS Greater than 10x user growth in 2010 with triple digit increases in 2011 & 2012 in North America. (Yankee Group)
  • 7. 37% 55% 44%18-24 YR OLDS 18-24 YR OLDS MOBILE USERS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes. checked their mobile in the last thirty minutes. Source: InsightExpress Mobile is Immediate!
  • 8. • Mobile Web • Mobile Advertising • SMS Contesting • Mobile Web • Mobile Coupon and Updates opt-in • Mobile Web • Mobile Updates • Mobile Apps • Mobile Web • SMS Coupon or Incentives • Mobile Apps • mCommerce • Mobile Web • SMS updates • Coupons (Web & SMS) • Mobile Apps • Polling and Voting You get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop. Mobile Purchase Decision Making The Mobile Purchase Decision Funnel turns eyeballs into buyers.
  • 9. Use these tools to build brand preference, drive transactions, and increase customer loyalty. APPS MOBILE WEB Platform Independent Rich Experience Brand Extensible Easily Publishable No — A separate application is required for each platform. Yes — The mobile web is accessible on each platform. Yes — Apps can take total advantage of native features. Yes/No — With work, some native features can be used. Yes — Apps are a great extension of your brand. Yes — Mobile sites are a great extension of your brand. No — Apps require a lengthy approval process for release. Yes — Updating a mobile site takes mere minutes. Traditional Apps vs Mobile Web Apps
  • 10. Premium Mobile Websites Our mobile sites lives in harmony with existing websites We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
  • 11. Platform Benefits  Turnkey: easy, quick and inexpensive way to go mobile  Proven: our platform powers over 500 mobile websites worldwide  Scalable: always up-to-date, redundant, flexible and secure  Integrated: powerful CMS integrates with any existing website Our platform is Compatible with more than 98% of mobile traffic!
  • 13. DR CAMPAIGN Tailor Mobile Marketing for Lead Generation SMS response from offline media (print, TV, etc.) SMS Contesting CONVERSIONS AWARENESS BRAND CAMPAIGN Tailor Mobile Marketing for Campaign Recall TOOLS/TACTICS DATA AVAILABLE SMS: Phone #, carrier, referring source Mobile Web: Location, device type. Must ask for personally identifiable info. Mobile Web advertising In-app advertising Sponsored apps TOOLS/TACTICS DATA AVAILABLE Mobile Web: Impressions, clicks, referring sources In-app: Impressions, engagement, clicks. The Big Picture: Mobile Strategy
  • 14. Mobile Microsites Contact Information Data Collection Product Database Social Networking Content Download Mobile Commerce Geolocation Contest Entry
  • 15. Customer Acquisition  Allows companies to engage users and capture information on location  Drive traffic through QR codes, SMS links, email, Facebook and Twitter  Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
  • 16. Mobile Offers & Loyalty Discounts  Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform  Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: •Have immediate impact on your brand •Eliminate printing and mailing costs •Track redemption rates •Minimize investment in your POS set-up Sample
  • 17. mCommerce – Mobile Sales On-the-Go  Gives your consumer the ability to purchase instantly, when and where the impulse strikes!  Combines: 1. ease of purchase 2. location-awareness 3. ready access to information  Mobile commerce will surpass eCommerce  A must have for ticket-based events and retail  Accessible via social media, SMS and QR codes Use these tools to drive transactions, and increase loyalty.
  • 18. QR Codes  A QR code is only as good as it’s landing page…  SMART QR Codes: • Point to mobile optimized landing pages • Grab attention • Help spread mobile coupons • Build lists of mobile phone users • Run better marketing metrics • Easily share mobile media (photos/videos) • Achieve marketing objectives!
  • 19. Near Field Communications (NFC)  Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity  Active vs. PASSIVE – NFC will be driven by marketing, not payments  NFC stickers, SmartPosters
  • 20. Text Message (SMS) Marketing  Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.  Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.  Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.  Mobile Voting: Create all types of fun and engaging SMS votes/polls.
  • 21.  SMS-backed mobile loyalty programs tie in with email and direct-mail programs  Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.  In retail, SMS is becoming the best tool for CRM and loyalty efforts.  Use SMS for:  store alerts  news updates  coupons  reminders SMS for Direct Response
  • 22. MMS Picture Messaging MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone. Increased Direct Response Rate Targeted MMS Personalized MMS Interactive MMS Mass MMS Announcements Go Green
  • 23. Thank You! Thank You for Your Time Today! Get Started Today! Contact us @ 757.349.6007

Editor's Notes

  1. Blackberry is most widely-used at 42%, and the iPhone 31%, and Android at 12%.