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Rachel Parker
About Me From New Orleans, moved to Houston in 1998 Background as a marketing copywriter,          15 years experience on agency and corporate sides—and as a successful freelancer Formed Resonance in October 2010 to help businesses looking to create a strong presence in social media 10/5/11 2 @resonancesocial
Why Social Media? It’s “word of mouth on steroids” It’s where your customers are—whether you’re B2C or B2B It offers instantaneous interaction with current and prospective customers around the world If your competition isn’t doing it now, they will be soon 10/5/11 3 @resonancesocial
“The Big 5 … or 6?” 10/5/11 4 @resonancesocial Facebook “The Coffee Shop” Blog “The Open House” LinkedIn “The Networking Event” Twitter “The Speed Date” YouTube “The Public Access Cable Channel” Google+ “The Wild Card”
The Resonance Process 10/5/11 5 @resonancesocial Target Audience Analysis Competitive Analysis Key Influencers Key Resonance Points Monthly Objectives Strategy Implementation Analytics Fans/Followers Shares/Retweets Views/”Hits” Impressions Interactions
Strategy 10/5/11 6 @resonancesocial
Implementation 10/5/11 7 @resonancesocial
Analytics 10/5/11 8 @resonancesocial
Want to know more? Office 713-595-6639 rachel@resonancesocialmedia.com resonancesocialmedia.com 10/5/11 @resonancesocial 9 fb.com/resonance linkedin.com/in/resonancesocial @resonancesocial

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Resonance presentation oct11 ss

  • 2. About Me From New Orleans, moved to Houston in 1998 Background as a marketing copywriter, 15 years experience on agency and corporate sides—and as a successful freelancer Formed Resonance in October 2010 to help businesses looking to create a strong presence in social media 10/5/11 2 @resonancesocial
  • 3. Why Social Media? It’s “word of mouth on steroids” It’s where your customers are—whether you’re B2C or B2B It offers instantaneous interaction with current and prospective customers around the world If your competition isn’t doing it now, they will be soon 10/5/11 3 @resonancesocial
  • 4. “The Big 5 … or 6?” 10/5/11 4 @resonancesocial Facebook “The Coffee Shop” Blog “The Open House” LinkedIn “The Networking Event” Twitter “The Speed Date” YouTube “The Public Access Cable Channel” Google+ “The Wild Card”
  • 5. The Resonance Process 10/5/11 5 @resonancesocial Target Audience Analysis Competitive Analysis Key Influencers Key Resonance Points Monthly Objectives Strategy Implementation Analytics Fans/Followers Shares/Retweets Views/”Hits” Impressions Interactions
  • 6. Strategy 10/5/11 6 @resonancesocial
  • 7. Implementation 10/5/11 7 @resonancesocial
  • 8. Analytics 10/5/11 8 @resonancesocial
  • 9. Want to know more? Office 713-595-6639 rachel@resonancesocialmedia.com resonancesocialmedia.com 10/5/11 @resonancesocial 9 fb.com/resonance linkedin.com/in/resonancesocial @resonancesocial