Resonance presentation oct11 ss
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Rachel Parker is a marketing consultant based in Houston with 15 years of experience in marketing copywriting. She formed her company, Resonance, in 2010 to help businesses create a strong social media presence. Her process involves analyzing the target audience and competition, identifying key influencers, developing strategy and objectives, implementing a social media plan, and analyzing the results using various metrics.
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Effective Donor Cultivation, presented for CharityChannel.com
The document discusses effective donor cultivation strategies for charities. It outlines the donor development cycle and importance of cultivation. It identifies different donor motivations and appropriate cultivation methods, including social, indirect, and direct activities. The document recommends developing a donor cultivation plan that balances activity types, assesses donor readiness, and engages volunteers and staff to actively cultivate the top prospective donors each month through varied cultivation touches.
Social Media Planning
Presented by Joseph Piearson, Iowa Council on Foundations and Rachel Manuel, Iowa Campus Compact at the 2010 Iowa Nonprofit Summit.
Marketing Partner 2012 Social Media Workshop - Reputation Management
This is a presentation given as part of a social workshop for the 2012 Marketing Partner Forum. Presented by Steven Fisher.
Digital Marketing: Now, New, Next
The document provides an overview of digital marketing strategies including search engine optimization, relationship marketing, analytics, brands as publishers, driving engagement on platforms, and harnessing the power of influence. It discusses current tactics like SEO, calls to action, and relationship marketing as well as new approaches like brands becoming publishers by creating and sharing content and using geolocation and QR codes to bridge offline and online experiences. It also covers measuring engagement and influence through identifying communities of interest and activating advocates.
25 percent growth plan
This document discusses four proven marketing systems that can ensure 25% or more growth for a business in the next 12 months. It begins by introducing the author, David Wilson, and his expertise in helping businesses reach their growth potential through proven marketing systems. It then discusses three major drivers of change in the marketplace that are impacting businesses: 1) Search - consumers rely heavily on search engines like Google to find local businesses so search engine visibility is critical; 2) Social Media - consumers and potential customers spend a significant amount of time on social media platforms like Facebook and expect businesses to have a presence there; and 3) Reviews - both positive and negative consumer reviews on sites like Yelp and Google can significantly impact perceptions of a business. The
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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MIT’s Digital Transformation Framework
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Resonance presentation oct11 ss
- 2. About Me From New Orleans, moved to Houston in 1998 Background as a marketing copywriter, 15 years experience on agency and corporate sides—and as a successful freelancer Formed Resonance in October 2010 to help businesses looking to create a strong presence in social media 10/5/11 2 @resonancesocial
- 3. Why Social Media? It’s “word of mouth on steroids” It’s where your customers are—whether you’re B2C or B2B It offers instantaneous interaction with current and prospective customers around the world If your competition isn’t doing it now, they will be soon 10/5/11 3 @resonancesocial
- 4. “The Big 5 … or 6?” 10/5/11 4 @resonancesocial Facebook “The Coffee Shop” Blog “The Open House” LinkedIn “The Networking Event” Twitter “The Speed Date” YouTube “The Public Access Cable Channel” Google+ “The Wild Card”
- 5. The Resonance Process 10/5/11 5 @resonancesocial Target Audience Analysis Competitive Analysis Key Influencers Key Resonance Points Monthly Objectives Strategy Implementation Analytics Fans/Followers Shares/Retweets Views/”Hits” Impressions Interactions
- 6. Strategy 10/5/11 6 @resonancesocial
- 7. Implementation 10/5/11 7 @resonancesocial
- 8. Analytics 10/5/11 8 @resonancesocial
- 9. Want to know more? Office 713-595-6639 rachel@resonancesocialmedia.com resonancesocialmedia.com 10/5/11 @resonancesocial 9 fb.com/resonance linkedin.com/in/resonancesocial @resonancesocial