This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
What are the key ingredients for the communications and marketing secret sauce? What makes success? In this lunch and learn workshop with Journalists for Human Rights, we uncover what needs to go into every communications and marketing strategy. With case studies from the nonprofit industry, we look at concrete successes and failures.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
What are the key ingredients for the communications and marketing secret sauce? What makes success? In this lunch and learn workshop with Journalists for Human Rights, we uncover what needs to go into every communications and marketing strategy. With case studies from the nonprofit industry, we look at concrete successes and failures.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
Sydney social media forum - ACON HealthConnecting Up
Presentation at the Sydney social media forum by Yves Calmette from ACON Health, titled 'The power of Facebook and Twitter for reaching and (re)engaging about HIV prevention: Is social media the new holy grail?'
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
Facebook for Schools: 5 Strategies for Successfrank barry
Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
Being Social: How to Start and Maintain Your Online Presence Jill Hurst-Wahl
Maintaining your online presence using social media requires forethought, intent and action. During this session, learn steps you can take to immediately develop and promote your and your organization’s presence. Hands-on exercises will help you develop “your voice” and message, and put yourself in touch with those at the forefront of your practice area. Since being “out there” has its risks, we will also deal with the issues of privacy and reputation management.Participants should be ready to use their existing social media accounts during the session or setup new accounts, in order to get the most out of the workshop.
Learning Objectives: After attending this workshop, you will be able to:
-Construct an online presence with an eye toward increasing your reputation.
-Build a professional presence that helps you and your organization have an increased number of connections.
-Understand how to define and maintain your online privacy.
-Better integrate social media into everyday life and work events.
Intended Audience: This workshop is geared for those interested in creating or improving their online presence.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
Sydney social media forum - ACON HealthConnecting Up
Presentation at the Sydney social media forum by Yves Calmette from ACON Health, titled 'The power of Facebook and Twitter for reaching and (re)engaging about HIV prevention: Is social media the new holy grail?'
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
Facebook for Schools: 5 Strategies for Successfrank barry
Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
Being Social: How to Start and Maintain Your Online Presence Jill Hurst-Wahl
Maintaining your online presence using social media requires forethought, intent and action. During this session, learn steps you can take to immediately develop and promote your and your organization’s presence. Hands-on exercises will help you develop “your voice” and message, and put yourself in touch with those at the forefront of your practice area. Since being “out there” has its risks, we will also deal with the issues of privacy and reputation management.Participants should be ready to use their existing social media accounts during the session or setup new accounts, in order to get the most out of the workshop.
Learning Objectives: After attending this workshop, you will be able to:
-Construct an online presence with an eye toward increasing your reputation.
-Build a professional presence that helps you and your organization have an increased number of connections.
-Understand how to define and maintain your online privacy.
-Better integrate social media into everyday life and work events.
Intended Audience: This workshop is geared for those interested in creating or improving their online presence.
Presented in April 2010 at the National Hospice and Palliative Care Organization's conference, this slideshow discusses demographics, strategy, HIPAA concerns, social media policies and specific pros and cons for Facebook, Twitter, YouTube and blogging.
Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Diving Deep: Growing the Field of Civic Engagement Practitioner-ScholarsIowa Campus Compact
This session will be an engaging conversation for current and future civic engagement practitioners, practitioner-scholars, and those who support their work. Attendees will be among the first to review and utilize a new publication resource guiding professional development and career advancement for professionals. Attendees will engage in a conversation with a panel about this publication. The discussion will focus on a framework for understanding the competencies needed in the role of community service-learning professional. The session will review four categories, as outlined in the publication: Organizational Manager, Institutional Strategic Leader, Field Contributor, and Community Innovator. In the first half of the session, a panel of practitioners who helped to develop the framework and publication will reflect on their experiences and engage attendees in a discussion of challenges and lessons learned. The second half of the session will allow attendees to utilize this framework in order to think about and plan for their own professional development and the position of their work in the institution and community. Facilitators will lead a process of personal inventory and allow time for discussion and planning of development opportunities for field and career advancement.
Emily Shields
Executive Director
Iowa Campus Compact
Mandi McReynolds
Director of Community Engagement and Service Learning
Drake University
Creating Learning Opportunities through Collaborative Service for Students wi...Iowa Campus Compact
Colleges and universities actively recruit students of all abilities, yet often they are not successful in integrating them. This workshop will provide strategies on how to include students with intellectual and complex learning disabilities in service-learning opportunities, where they are not the recipient of the service, but rather actively engaged participants.
Karen Roth
President
Partnerships in Education and Service
Northfi eld, IL
Carol Burns
Director
Bethesda College of Concordia University
Gabby Schmidt
Student
UW-Eau Claire
Mike Huggins
Eau Claire Clear Vision
UW-Eau Claire Honors
Kate Zilla
Associate Professor, Special Education
National Louis University
Iowa Campus Compact implemented its new student-focused program, the Civic Ambassador Network, as a way to engage students in IACC programs while also providing them with professional development opportunities and project assistance. The Civic Ambassador Network will begin its second year this fall.
Monique Ellefson
VISTA Leader
Iowa Campus Compact
Waving Our Magic Wands: Harnessing the Power of Design ThinkingIowa Campus Compact
Design thinking is a method of problem solving with innovation and creativity. In this workshop you will learn how the design thinking process can be applied to your community engagement work. This methodology provides a transformative process for unifying and inspiring all partners to more innovative outcomes.
Lisa Bates
Lecturer and Extension Specialist
Department of Interior Design
Iowa State University
Susan Erickson
Program Coordinator
Community and Economic Development Extension and Outreach
Iowa State University
Thinking Outside the Box: Forming Non-Traditional PartnershipsIowa Campus Compact
Inver Hills Community College has formed two strong partnerships with two very different
not-for-profits: The Salvation Army and Lifeworks. This presentation, given by a
representative from each of our agencies, will go into the WHO, WHAT, HOW and WHY of
creating these partnerships, then help session attendees think about the WHEN.
Katie Halcrow
Director of Service-Learning
Inver Hills Community College
Engaging Graduate Online Learners through Service-LearningIowa Campus Compact
Online graduate students were given the
option of choosing to write their fi nal
project or participate in a service-learning project. Students that chose the service-learning option utilized Eyejot, Google-Hangout, and Web-Ex to complete their reflective journals, talk as a group about their service experiences, and discuss their final reflective essays. Students that chose the service-learning option were more engaged than those who chose the hypothetical written final project.
Michael Coquyt
Asst. Professor, Educational Leadership
Minnesota State University-Moorhead
Factors that Predict Persistence in College at the University of Wisconsin-Pa...Iowa Campus Compact
The presentation will explore whether
participation in service-learning is
related to persistence in college with a
focus on the University of Wisconsin-
Parkside.
Helen Rosenberg
Professor
University of Wisconsin-Parkside
This session presents faculty, community partner, and nursing student perspectives about community engagement experiences designed to prepare nurses to contribute to reducing health disparities and develop a commitment to improving the health of diverse populations. Challenges, relationship development, and benefi ts for students and communities affected by health disparities will be discussed.
Marjorie Schaffer
Professor
Bethel University
Diane Bonniwell
Licensed School Nurse
Minneapolis Public
Schools
Julie De Haan
Assistant Professor
Bethel University
Gloria Thomas
Pastor
Camphor Memorial
United Methodist
Church
Jeannine Holqmquist
Senior Nursing Student
Bethel University
Problematic Concepts of Institutionalized Service LearningIowa Campus Compact
Higher education community engagement, and especially service-learning, seem to be built around the concepts of “learning,” “service,” “community,” and “change.” But these are actually highly problematic ideas. This session will unpack their meanings and show how they can confuse and limit our work.
Randy Stoecker
Professor
University of Wisconsin-Madison
University of Wisconsin-Extension
Serving Those Who Served for Us: Training Service Dogs for VeteransIowa Campus Compact
The session pertains to a Service-Learning project involving Retrieving Freedom. The presentation will foster an interactive exchange of information and a service dog will showcase its benefi ts. The program’s development and implementation will be highlighted. Participants will leave with ideas about how to implement a project and develop a similar venture.
William J. Soesbe III
Assistant Professor of Education
Iowa Campus Compact Engaged Scholars
Faculty Fellow
Wartburg College
Scott Dewey
President of Retrieving Freedom Inc.
“I Had No Idea”: The Silencing of Food Insecurity and the Role of Undergradua...Iowa Campus Compact
Primarily focused on undergraduate
education, this session seeks to elicit new
ways to help our students understand and redress public silence and quiescence
around the issue of food insecurity.
Garry Leonard Running IV
Department of Geography
and Anthropology
UW-Eau Claire
Ruth Cronje
English and Honors
UW-Eau Claire
Mike Huggins
Eau Claire Clear Vision
UW-Eau Claire Honors
Uncovering and Mobilizing Partners and Resources You Didn’t Know You HadIowa Campus Compact
Explore how the basic principles of Asset-Based Community Development (ABCD) can
enhance any partnership by identifying, and strategically utilizing the hidden resources
and talents of all stakeholders. A brief intro to ABCD will be followed by participation
in refl ection and mapping techniques that can be used to bolster new or existing
projects.
John Hamerlinck
Associate Director
Minnesota Campus Compact
Empowering Your Community: Do’s and Don’ts of Service-Learning PartnershipsIowa Campus Compact
This preconference session will take participants through the “must haves” and “Don’t Do’s” of community partners and collaborations. This session will provide participants with the key characteristics of high performance community collaborations. Topics include: Key characteristics in high-performance partnerships; Coordinating community needs to the academic curricula; Identifying and meeting real community needs; Providing properly structured refl ection time; Genuine community reciprocity; Diversity: breaking stereotypes for partners and students; Proper prior planning; Meaningful service; Issue orientation for students; Community partner voice; Collaboration options; Nurturing partnerships and collaborations; The importance of communication; and Assessing and evaluating collaborations. There will be several activities to help participants identify their partnership needs, identify best practices and form a plan for their partnerships.
Nicholas Holton
Associate Dean
Kirtland Community College
6. What is Social Media? “Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.” -Joseph Thornley
7. Relevance Why does this matter to your organization? Frequented sites Changing in the balance of power Collective action Solving social dilemmas Being a reliable source Providing factual information
8. Pros and Cons Pros Increase visibility Engage audiences Provide access to all generations Direct cost inexpensive Increased accessibility Target messages Cons Staff time Ever changing
10. Self-Assessment Staff time Experience How does your existing marketing/communications plan look? Do you need to develop a social media policy? What other pieces do you need to have in place? Where are you at?
11. Your Message What do you want to say? Why are you choosing social media? What goals are you specifically trying to accomplish? How does this compliment your larger communications plan?
12. Goals: Are They Measurable? What is the purpose? How is it measurable? What does success look like? Consider These 3 Things
13. Goals: Are They Measurable? “Encourage more youth 16 to 24 to volunteer.” What is the purpose? We rely heavily on youth volunteers to staff our food pantry. Example
14. Goals: Are They Measurable? “Encourage more youth 16 to 24 to volunteer.” How is it measurable? # of youth friending/following organization Volume or % increase in youth volunteering Example
15. Goals: Are They Measurable? “Encourage more youth 16 to 24 to volunteer.” What defines success? 20% increase in youth friending/following organization 5% increase in youth volunteers Example
17. Assessing Your Audience Do you know your audience? Do you know your audience for this message? What tools are they using? What is the field saying? How do you listen? Where are they at?
21. Listening LISTEN Know what is being said about your org, your field, etc Who is taking part? Where is the conversation happening? Consider What can I contribute? Which media will be most relevant to us? Are there questions I can answer?
22. Listening Ask colleagues Google Search for keywords Google Alerts Check out social media sites Begin reading blogs RSS Reader
26. Defining Your Tools “It’s far better to use one or two tools well than to use many tools poorly.” -idealware Nonprofit Social Media Decision Guide
27. Defining Your Tools What are your top three goals? What are the channels you are considering? Let’s think about it…
28. Defining Your Tools From The Nonprofit Social Media Decision Guide by idealware
29. Defining Your Tools From The Nonprofit Social Media Decision Guide by idealware
30.
31. Policy Internet Usage Guidelines vs. Social Media Handbook Individual to your organization Organizational matrix Simple Spreadsheet Who does what and when Red Cross -Extensive handbook http://sites.google.com/site/wharman/social-media-strategy-handbook American Speech-Language-Hearing Association (ASHA)- Less Extensive http://beth.typepad.com/files/asha-social-media-guidelines.pdf
49. Blogging Simple Web site Post text, photos, links, videos, music User friendly Can be used for a variety of purposes News Opinion Updates Links RSS “Home”
56. Do’s and Don’ts Do Use disclaimers Be transparent Be accurate Be consistent Respect copyright Respect work commitments Uphold fundamental principals Don’t Reveal confidential information Spam Abuse cross-posting Sockpuppet Post exclusively about your own activities
57. Preparation Start small Educate your executives Right staff/volunteers to help Make sure your partners understand Plan for the next step and long term Read policies on each site you use
58. Additional Resources Beth’s Blog http://beth.typepad.com Lava Row http://www.Lavarow.com Inside Facebook http://www.insidefacebook.com Mashable The Social Media Guide http://www.mashable.com Case Foundation http://www.casefoundation.org/social-media-tutorials
59. Today’s Resources www.regonline.com/npsummit10 Log in with the information you used to register Materials Include: idealware Nonprofit Social Media Decision Guide CMO’s Guide to the Social Media Landscape Our Social Media Strategy Overview Are Foundation Leaders Using Social Media? From Foundation Center
60. Find Us Joseph www.twitter.com/JosephPiearson youthphil@iowacounciloffoundations.org Youth Philanthropy Initiative of Iowa Council of Foundations on Facebook Iowa Council of Foundations on Twitter Rachel www.twitter.com/iowarachel rachel.manuel@gmail.com Iowa Campus Compact on Facebook Iowa Campus Compact on Twitter
Editor's Notes
How many people attended our session last year – where they were, where they are goingPlain english video
-Intros-questions for the group-we are not experts-47 years combined of experience-encourage people to ask questions throughout the presentation
-show of hands, how many have an account-raise hand if never heard of a site-Why Social media – Rachel, Old to New to Mobile, Relevance and to nonprofit, recent ceo study on social media
Old, New, MobileOne-way messaging to two wayNow moving to mobile
Rachel
Rachel –What are your concerns about using social media?
2 hours per channelWhat other talents does your staff have?
2 hours per channelWhat other talents does your staff have?
THINK about your message. Don’t develop it at this point, just brainstorm why you are reaching out with these tools.
Audience will be defined with goals…
Audience will be defined with goals…
Audience will be defined with goals…
Audience will be defined with goals…
Audience will be defined with goals…
Audience will be defined with goals…
Audience will be defined with goals…
Audience will be defined with goals…
Audience will be defined with goals…
Joey
Joey
Joey
Joey
Joey
Audience will be defined with goals…
Audience will be defined with goals…
Audience will be defined with goals…
Audience will be defined with goals…
-size of organization doesn’t matterJoey-code of ethics-find article about nytimes, facebook users are more productive - http://www.reuters.com/article/technologyNews/idUSTRE5313G220090402
Audience will be defined with goals…
Audience will be defined with goals…
Transition – ask questions before go forward
Joey
Reverse aging
Rachel
Rachel
Joseph
Rachel Make your own apps- include in mobile
Rachel
-Rachel
Rachel
Joseph-blogs are content driven, but don’t need to be outrageous-
Susan Scora.wordpress.comCommunity Foundation Great Riverbendwww.cfgrf.org
Rachel
RachelReporting and communities
Joey
RachelDandyID-organize online presenceFlickr-PhotosDigg – share online contentTumblr - bloggingMyspace – music and profilesDelicious – socialbookmarkingVimeo-Video sharingScribd-social publishing site